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Foap-resan
                          av Alexandra Bylund




söndag 17 februari 13
Det här är jag
                        Trätärningar, tidningar

                        Gymnasie

                        Reseledare-regionchef

                        Marknad, Information

                        E-commerce Manager




söndag 17 februari 13
(tom)




söndag 17 februari 13
En idé överlevde ♥
                        Det sa klick

                        Team + 100%
                        engagemang = succé

                        Knäpptysta




söndag 17 februari 13
Sen körde vi igång
                        Affärsplan                Anställde Knut
                        Liten investering         Anställde designer
                        Jobbade kvällar, nätter   Pengarna slut - sålde
                        och semestrar             in PDF
                        Anställde Daniel          Anställde ny designer
                        Kontor Adelgatan




söndag 17 februari 13
Gör om - gör rätt
                        Världens mest komplexa app

                        Ostrukturerat - utan plan och deadline

                        Frihet under ansvar

                        Pengarna slut

                        Roadtrip Stockholm, Göteborg, Berlin etc.




söndag 17 februari 13
Lanseringen
                        Testade, testade, testade

                        VIP-användare

                        Sverige som testmarknad

                        Lansering internationellt




söndag 17 februari 13
Så kom sommaren
                        Flytt till MEC           Investering
                        Buggar                   Nylansering
                        Nytt tech-team           Anställde Rui o Adam
                        Skrotade allt - byggde   Tajtare regler
                        nytt
                                                 Anställde Madde
                        Pengarna slut




söndag 17 februari 13
CNN




söndag 17 februari 13
Foap vs. vanligt företag
                        Bränn mycket pengar snabbt

                        Bygg - skrota - tweaka - gör nytt

                        Lansera halvfärdigt

                        Lansera internationellt direkt

                        Ekonomisk osäkerhet




söndag 17 februari 13
Lärdomar - Investering
                        Heltidsjobb i perioder

                        Inget är klart förrän pengarna är på kontot

                        Överraskande avtal

                        Konsten att köpa tid




söndag 17 februari 13
Lärdomar - Våga börja om
                        Fel person i teamet?

                        Fel tänk i utvecklingen?

                        Fel affärsmodell?




söndag 17 februari 13
Lärdomar - Var smal
                        Butik med mängder av skräp

                        Våga nischa dig

                        Gör bara en sak och bli bäst på det!




söndag 17 februari 13
Idag
                        Letar pengar            Anställt Emilia
                        Utmaning bra produkt    Utöka tech-teamet
                        Få igång Market         Lång to do-lista tech -
                                                Prioritera
                        Partnerskap med
                        världsstora partners
                        Lansering av Missions




söndag 17 februari 13
Därför har vi lyckats
                (Har vi lyckats..?)



                        Bra produkt             Media
                        Kompletterar varandra   Springer snabbt
                        24/7- engagemang
                        Ödmjuka, lyhörda &
                                                ♥
                        nyfikna
                        Bra team - Motivation




söndag 17 februari 13
Tack ♥
                        alexandra@foap.com

                        @alexandrabylund

                        LinkedIn:
                        alexandrabylund

                        Instagram & Foap:
                        alexandrabylund

                        0733-300 205



söndag 17 februari 13

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Presentation foap

  • 1. Foap-resan av Alexandra Bylund söndag 17 februari 13
  • 2. Det här är jag Trätärningar, tidningar Gymnasie Reseledare-regionchef Marknad, Information E-commerce Manager söndag 17 februari 13
  • 4. En idé överlevde ♥ Det sa klick Team + 100% engagemang = succé Knäpptysta söndag 17 februari 13
  • 5. Sen körde vi igång Affärsplan Anställde Knut Liten investering Anställde designer Jobbade kvällar, nätter Pengarna slut - sålde och semestrar in PDF Anställde Daniel Anställde ny designer Kontor Adelgatan söndag 17 februari 13
  • 6. Gör om - gör rätt Världens mest komplexa app Ostrukturerat - utan plan och deadline Frihet under ansvar Pengarna slut Roadtrip Stockholm, Göteborg, Berlin etc. söndag 17 februari 13
  • 7. Lanseringen Testade, testade, testade VIP-användare Sverige som testmarknad Lansering internationellt söndag 17 februari 13
  • 8. Så kom sommaren Flytt till MEC Investering Buggar Nylansering Nytt tech-team Anställde Rui o Adam Skrotade allt - byggde Tajtare regler nytt Anställde Madde Pengarna slut söndag 17 februari 13
  • 10. Foap vs. vanligt företag Bränn mycket pengar snabbt Bygg - skrota - tweaka - gör nytt Lansera halvfärdigt Lansera internationellt direkt Ekonomisk osäkerhet söndag 17 februari 13
  • 11. Lärdomar - Investering Heltidsjobb i perioder Inget är klart förrän pengarna är på kontot Överraskande avtal Konsten att köpa tid söndag 17 februari 13
  • 12. Lärdomar - Våga börja om Fel person i teamet? Fel tänk i utvecklingen? Fel affärsmodell? söndag 17 februari 13
  • 13. Lärdomar - Var smal Butik med mängder av skräp Våga nischa dig Gör bara en sak och bli bäst på det! söndag 17 februari 13
  • 14. Idag Letar pengar Anställt Emilia Utmaning bra produkt Utöka tech-teamet Få igång Market Lång to do-lista tech - Prioritera Partnerskap med världsstora partners Lansering av Missions söndag 17 februari 13
  • 15. Därför har vi lyckats (Har vi lyckats..?) Bra produkt Media Kompletterar varandra Springer snabbt 24/7- engagemang Ödmjuka, lyhörda & ♥ nyfikna Bra team - Motivation söndag 17 februari 13
  • 16. Tack ♥ alexandra@foap.com @alexandrabylund LinkedIn: alexandrabylund Instagram & Foap: alexandrabylund 0733-300 205 söndag 17 februari 13