Aleece Germano is a social media expert with over 15 years of experience in digital platforms and social media. She works as a consultant for Fortune 500 companies, advising on their international social media strategies. In addition, she lectures on social media at McGill University and donates her time to causes promoting corporate social responsibility and community engagement.

1. ALEECE GERMANO
SOCIAL MEDIA EXPERT
KEY AREAS OF EXPERTISE leece has been working with new media and As a consultant she worked on many international sites
digital platforms for more than 15 years and for Fortune 500 companies.
• Social media and has no fear of the challenges this field poses.
multiplatform marketing As a social media expert at TC Media, she In addition to her role at TC Media, Aleece is a course
• B2B and B2C collaborates with our brands, advertisers and enterprise lecturer at McGill University’s School of Information
clientele to devise leading-edge social strategies. She Studies, where she lectures on social capital and the use
• Implementing and monitoring
never misses an opportunity to put her vast digital of enterprise social networks to foster collaboration and
key performance indicators expertise to work for her clients. No matter where they innovation.
• E-commerce are in their social media efforts, Aleece can push their
• Project management strategic thinking further in order to outpace competitors An active member of the community, Aleece donates
• Special events and deliver results. For her, simply making up for lost much of her spare time to causes. She is a member of
time is never enough to get to where you want to go. TC Media’s Green Team, which promotes awareness of
the importance of corporate social responsibility. She is
Aleece began her digital career in 1999 at Razorfish in the Chair of the Board of The SWAP Team, and served as
United States. Her visionary talents led her to become an Trustee for the Montreal chapter of The Awesome
e-commerce and web marketing consultant in 2001. Foundation.
Follow Aleece on Twitter: @girl_tm
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