This document provides information for branding Coca-Cola, including its origins in 1860 as a medicine, its American culture and values of universality, collaboration, sociability and integrity. It also describes Coca-Cola's physical appearance with its red and white colors, logo, bottle shape and transparent glass, as well as its narrative featuring Santa Claus and first commercial in the 1930s. The personality of the brand is described as refreshing, young, optimistic and sociable, with benefits of refreshment, energy, fun and a sense of belonging.
1. Brand Me
STAR method => Situation, Task, Action, Result Accomplishment
The elevator ‘pitch’ : 60s to convince
Glitch: pépin informatique
Altruistic : altruiste
Oomph : énergie
Carry out : réaliser
Coca-Cola :
Origins : 1860 it was a medicine
Culture : Amercian way of life
Values : -Universality
-Collaboration
-Sociability
-Integrity
- a secret recipe
Physical appearance : -Red and white
-logo
-the shape of the bottle
-transparent glass
Narrative : Santa Claus, first commercial in the 30’s
Personality : - refreshing
- Young
