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Competitiveness: The Basque
           Country Experience

                                              12th INTERNATIONAL CONFERENCE
                                              ON COMPETITIVENESS
                                              Donostia- San Sebastian 10 July 2008

                                              ALBERTO ALBERDI LARIZGOITIA




Good morning everyone. It is a pleasure for me to participate in this
Conference; and first of all, I would like to take the opportunity, on behalf
of the Government, to welcome you all to the Basque Country.
The Government’s contribution here, with my presentation and this
afternoon’s presentation on clusters, should be understood from the point
of view of practitioners and our cooperation with the Basque Institute of
Competitiveness, who I would like to thank for the organization of this
event.
Why study the experience of The Basque Country? First of all, it is just
another case in the regional sphere and as such, it may be representative.
However, it is also a success story. We are not the only ones to say
this…. it has also been recognised by Michael Porter




                                                                                     1
“The Basque Country is one of the
             few regions in Europe that has made
             significant progress in upgrading
             its traditional industrial base”

             Michael E. Porter




                                     2




And not only by Porter. International interest in our experience has grown
recently, including that of the OECD, which is reflected in the visits we
receive and surely by the fact that this conference is being held here.
We study experiences in order to learn and apply the knowledge acquired.
For this reason, I believe that there are two key questions in any
experience: one concerns strategy and the other deals with idiosyncrasy.
As far as strategy is concerned, it is relevant to know whether the success
was due to deliberated strategies or whether they simply happened.
Henry Mintzberg, the great debunker of strategy, says that the strategy
implemented is the result of two forces: deliberated strategy and the
emerging strategy. The result is always a combination, because
predominance of the former would imply a lack of learning and
predominance of the latter implies a lack of control.
The second key question, is related to the presence of singular elements -
idiosyncrasies- which are difficult to copy but have a decisive influence on
results.
I do not intend to provide definitive answers to them both. I mention them
because they were in my mind whilst preparing this presentation and I
suggest that you should take them into account.




                                                                               2
A LONG TERM VIEW 1980-2006
      Contents             1.    Macroeconomic Context
                           2.    Institutions and Public Policies
                           3.    Industrial Policy
                           4.    Technology Policy
                           5.    Energy Policy
                     ECONOMIC RESULTS
                           6.    Main Indicators
                           7.    Exports: Share and Sophistication
                           8.    Productivity and Labour Costs in the Industrial
                                 Sector
                           9.    European Innovation Scoreboard
                           10.   The Second Great Economic Transformation
                     NEW STRATEGY FOR COMPETITIVENESS 2015
                           11.   Competitiveness Model
                           12.   Open Innovation
                           13.   Technological Strategy
                           14.   Size and Groups for the Global Economy
                           15.   Strategic Objectives and Results
                           16.   Internationalization of Basque Groups


                     FINAL REMARKS

                                         3




Therefore, I wish to commence my presentation with an initial section that
talks about context, institutions and policies, which I feel reflects the
influence of these two key questions.
In the second section, I will present some economic results that have also
been used as a diagnosis to tackle the New Strategy which is described in
the third part.




                                                                                   3
1     A long term view
                                      1980-2006




                                      4




Let´s take a look at a long term view from the eigthies to the present




                                                                         4
1.1 Macroeconomic Context

                                         GDP per capita market prices 1980-2006
                                MACROECONOMIC FRAME: Institutions and Economic Integration

                  Source: Eustat, Eurostat and ow n                                                                                                2002. The                          Basque C
                                                                                                                                                   euro
                                                                                                                                                                                      EU 27
                                                                                                                       1998: Set up of
      28000                                                   1989-91 Strong                                           BCE and
                                                              apreciation of the                                       definitive rates
                                                              rate of exchange                                         of exchange
                                                              (peseta)
                                                                                                    1994 Second phase
      23000                                                                                         Monetary Union
                                           1986 Integration
                                           in the European                                                                                                         1996-2006 Creation
                                           Economic                                                                                                                of 270,000 new
      18000                                Comunity                                                                                                                jobs (38%
                                                                                                                                                                   increase)
                  1980 New                                                                                                           Convergence in GDP per capita
                  Institutional                                                                                                      at market prices
                  Framework
      13000       Statute of
                  Autonomy                                                                               1992-1993 Deep Recession:
                                                                                                         65.000 jobs lost


       8000                             1982-1986 Sharp Increase of Public
                                        Spending and public policies


                         1980-85 Industrial restructuring

       3000       1980   1981    1982    1983   1984   1985    1986   1987   1988   1989   1990   1991   1992   1993   1994   1995   1996   1997   1998   1999   2000   2001   2002    2003   2004   2005

       Basque C   3132   3545    3980    4371   4890   5448    6132   6969   7952   9046   9993   10700 11383 11754 12600 13635 14573 15653 17108         18537 20030 20968 21870 23246 25090 26835

       EU 27                                                                                                                  14600 15400 16200 16900 17800 19000 19700 20400 20700 21600 22400

                                                                                                     5




Competitiveness is a micro question, provided that the macro
fundamentals are good and the same for everyone. However, as we can
see here, the macro context is rarely the same for everyone, even within
the same monetary area.
Here you can see some historic events, institutional changes and related
economic results and actions. In general it can be said that the process of
economic integration has been an extraordinary catalyst for the growth of
the Basque economy.
But macro-economic policies had highly visible effects on the growth
trend for the good and for the bad. An example of the second: the poor
policies of the 1980’s worsened the crisis at the beginning of the 1990’s;
contributing to a deep recession in which employment fell by 8%.
Conversely, the favourable peseta/euro exchange rate to access the final
phase of the monetary Union had a positive impact on the foreign sector,
which tripled exports in eight years and led to the decade of employment,
which increased by 38%.




                                                                                                                                                                                                            5
1.2 Institutions and Public Policies
                                                                                 BASQUE GOVERNMENT PUBLIC POLICIES
        Statute of Autonomy 1979-                                                  Spending as % of GDP 1981-2002

            Institutional wealth.              1981-1989                  1989-1998
                                                                                                  1998- Fiscal consolidation
                                                                                                  Preparing for the EMU.
       Own treasury, collecting most      16
                                               Econom ic restructuring,   Infrastructures,
                                                                                                  New technology policy
                                               new policies and           social policy and                                    18. Public Debt
          of the taxes and strong              increasing expenditure     increased debt
                                          15                                                                                   17. Tourism and C ommerce
             spending capacity
                                          14                                                                                   16. Business Promotion

         New welfare net: Universal       13                                                                                   15. Agriculture and
                                                                                                                               Fisheries
        Health, Education, Housing,
                                                                                                                               14. Economic Regulation
      Basic Income and social services    12

                                                                                                                               13. Research
                                          11

      “Europe 93” “Euskadi XXI” and                                                                                            12. Other Infrastructures
                                          10
      “Euskadi 2000Tres” three Plans                                                                                           11. Transports and
                                                                                                                               communications.
       for Infrastructures and social     9
                                                                                                                               10. Basque language
                  cohesion
                                          8
                                                                                                                               9. C ulture

                                          7
       Strategies and plans on Cities,                                                                                         8. Housing, Territory and
                                                                                                                               Enviroment
       Territory and environment: the     6
                                                                                                                               7. Justice
              success of Bilbao
                                          5                                                                                    6. Education


                                          4                                                                                    5. Health
      Industrial Policy: Restructuring,
                                          3                                                                                    4. Social
         promotion, land, energy,
            clusters, technology,         2
                                                                                                                                3. Welfare and Social
                                                                                                                               Assistance
          internationalization and                                                                                             2. Security
                                          1
             information society
                                                                                                                               1. Administration
                                          0


                                                                  6




Apart from macroeconomic context, institutions and policies as a consequence of the
process of devolution is the other key question I was referring to.
A public sector with enormous institutional wealth, (Government+ Councils+ Town
Halls), high tax independence and expenditure capacity was created with the
Statute. Actually current income rose from 4% of GDP to 24% and investment
reached 6% of GDP.
Besides, an advanced social welfare network was built with subjective universal
rights for individuals in essential public services, (health, education, social
services…) and pioneering initiatives such as the set up of a universal basic income.
Important initiatives were launched, such as the three plans for infrastructures and
cohesion: Europe 93, with 1,076 million euros, Euskadi XXI, with investment of
1,436 million euros and Euskadi 2000Tres with 1,045 million euros and which took
public spending capital to 6% of GDP.
The entire territory was planned and revitalization strategies for cities and regions
were launched, among which the success of the modernization of Bilbao stands out,
based on cultural infrastructures like the Guggenheim Museum.
There was a commitment to industry and for building on the existing fabric,
maintaining in a sustainable way a series of industrial policy actions ranging from
restructuring, promotion, industrial land, technology, energy and the information
society.




                                                                                                                                                           6
1.3 Industrial Policy
         www.politicaindustrialvasca.net




                                           7




Competitiveness essentially depends on all of these policies deployed over 25 years;
but it is obviously necessary to pay special attention to the industrial policy, in which
two periods can be differentiated
RESTRUCTURING in the 1980’s–
In light of the serious industrial crisis and high unemployment, both the State and
Basque Governments established instruments and subsidies for the restructuring of
companies and social adjustment (in addition to unemployment benefit, recycling and
relocation of workers, etc.)
Special aid plans for the re-launch of viable activities were also introduced.
COMPETITIVENESS AND DIVERSIFICATION: End of the 1980’s
Once the worst part of the crisis was overcome and with growth brought about from
European integration, policies were deployed with full intensity and diversity of lines:
-Development of venture capital for the diversification of production.
- Support for investment in job creation through subsidies and industrial land policy.
-Priority Clusters Policy: towards competitiveness through cooperation
-Fostering of total quality EFQM in the industrial sector, with the Euskalit
Foundation, which has led to significant positions in Europe.
--Commitment to endogenous development: support for technological and
development projects in new sectors such as biotechnology.
-Promotion of internationalization in the broadest sense, from initiating exports to
overseas plants.




                                                                                            7
1.4 Technology Policy
          www.politicaindustrialvasca.net



                            1980‐1996                                    1997‐2005                        2006‐ 2010
                                                                                                      ORIENTATION 
                          OFFER POLICY                             OFFER AND DEMAND 
                                                                                                   TOWARDS RESULTS 
                                                                  COMBINATION POLICY
                                                                                                           POLICY
           The basis for the actual Science and Technology    Consolidation and orientation of    Business diversification, 
                      network were established                 the Basque S&T towards the          social competitiveness
                                                                 social and business needs




                                                                                                         SCIENCE, 
                                                                                                     TECHNOLOGY 
                                                                                                             AND 
                                                                                                     INNOVATION 
                                                                                                            PLAN
                                                                                                              2010

                                                                                                  bio BASQUE

                                                                                                    nanoBASQUE 2015




               1982                  1990                8 1997                                   2005                   2010 




However, there is a line of industrial policy which has been decisive in the case of the
  Basque Country, namely the technological policy, which to a large extent is a
  logical consequence of a competitive strategy focused on industry.
We can also identify different stages here. We can define the first one as a SUPPLY
  policy, in which the priority was to consolidate the bases of the Basque Science
  and Technology Network. Technological Centres aimed at industry, R&D
  business units and the three Technology Parks were promoted. Actually ,the
  Technology Park of Bizkaia was the first to be built in Spain. In this period, public
  policy management capacities were also created with a specific unit for
  technology.
From 1997, and following the experience of the previous two plans, there was a
   move towards a second stage which integrates supply and demand, so that
   technological development is led by production requirements. Supply capacities
   were consolidated but the demand of clusters and sectors were promoted and
   research into emerging scientific-technological areas was initiated.
The development of the information society is incorporated into the public agenda,
   and extraordinary progress was made despite a low initial position.
We are currently in the third stage in which it is necessary to consolidate and perfect
  the aforementioned and advance along new lines, which I will mention later.




                                                                                                                                 8
1.5 Energy Policy

                                                                             1982-1990                                                         1991-1995                                 1996-2005                                2006- 2010
                                                                           SHOCK POLICY                                                     DEEPENING THE                              CONSOLIDATION                       PREPARING FOR A NEW ERA
                                                                                                                                              STRATEGY                                AND BROADENING
                                                                 Saving and efficiency                                                                                                                                           Security of supply,
                                                                                                                                          Development of
                                                   1st Diversification: natural gas and renewables                                                                             Towards electric self-                        development of technology,
                                                                                                                                       infrastructure for gas
                                                                                                                                                                            sufficiency and Wind energy                       maturing renewables, and
                                                                                                                                           and electricity
                                                                                                                                                                                                                             contributing to Kyoto aims

                                                                                                                                                                          Wind Energy Plan                   Bahía de Bizkaia
                                                                                                                                                                                     2000                    LNG Import Terminal and Combined Cycle
                                                                                                                          1st Landfill biogas plant                                                          2003
                                         CADEM EVE                                 NATURGA                                                 1993                                                              Plant
 ENERGY AND ENVIRONMENTAL




                                          1981 1982                                  1987
                                                                                      S                                                                                         1st Wind Farm                         Santurtzi IV
                                                                                                 Gaviota field                                                                            2000                        Combined Cycle Plant
                                                                                                 Off-shore natural gas                                                                                                2004              CIC EnergiGune
                                                                                                 1986-1994                            1st Buildings Certificate 1st Bio-fuel Plant                                                      Energy Research Centre
                                                           SGE    SHE                                                                           1993
                                                           1982   1983                                                                                                         2003                                                     2007
                                                                                                     Gasification Plan in tertiary sector                                                     Privatization of                    Bizkaia Energy
                                                                         1st CHP Plan                 1988                                                                                         2003
                                                                                                                                                                                                 Naturcorp                        Combined Cycle Plant
                                                                           1982-1987                               Design of Energy Infrastructures                                                                               2005
                                                                                                                                                                                      Zabalgarbi Plant
          POLICY




                                                                                                                                1995
                                                                                                                                 Plan                                                     RSW Combined Cycle                 Euskadour
                                                                                                                                                                                          2005                               Cross-border natural gas interconnection
                                                                                                                                                                                                                             2005
                                                                         1st Energy Policy Plan                                                       Strategy 3E 2000
                                                                                1982-1990                                                               1991-2000                                                                  Mutriku OWC Plant
                                                                                                                                                                                                                                   Marine Energy
                                                                                                                                                                                          Strategy 3E 2005                         2009 (P)
                                                                                                                                                                                             1996-2005

                                                                                                                                                                                                                       Strategy 3E 2010
                                                                                                                                                                                                                           2001-2010



                                                                                         Actions Directed to Industrial Waste Management & Environmental Protection                                            Basque Environmental Strategy
                                                                  IHOBE                                                                                                                                      Sustainable Development 2002-2020
                                                                   1983
                                                                                                                                                                                                            Environmental                   Environmental
                                                                                                                                                                                                         Programme 2002-2006
                                                                                                                                                                                                              Framework                  Programme 2007-2010
                                                                                                                                                                                                                                              Framework
                                             1982 = Index 100

                                                                                                                         1990 = Index 76                          1995 = Index 72                                                             1990 = Index 60
                              Energy Intensity




                                                                                                                                                                                                                2006 = Index 66
      INDICATORS
        ENERGY




                                                           11%
                                                                                                                                                                   16%
                                                      2%                                                                                                                                                                                        9%
                                                                                                                                                                               14%                                                       5%          6%
                                                                   25%
                                                 1%
                                                                            Coal                                                                             4%
                              Energy Mix




                                                                            Oil
                                                                            Natural gas
                                                                            Renewables                                                                                                                                                                          41%
                                                                            Electricity Import
                                                                                                                                                            16%

                                                       61%                                                                                                                          50%                                                39%



                            1982                                                                                           1990                                    1995                                            2005                                               2010 
                                                                                                                                                  9




As in the case of technology policy a special mention to energy policy is necessary
ENERGY POLICY:
• The Basque industrial crisis at the beginning of the 1980’s can not be separated from the
energy crisis due to several factors: the impact of energy prices, the high energy consumption
of our key industrial sectors and the high dependence on fossil fuels (coal and oil represented
86% of the energy mix).
• 1982-1990: beginning of a Basque energy policy based on improving efficiency,
diversification and renewable energies.A reduction in primary energy consumption of 13% was
achieved compared to 1980, significantly improving the industrial and global energy intensity.
• 1991-1995: consolidation of the strategy promoting cogeneration, technological development
in renewable energy, improving gas networks. The energy intensity had improved 28 points
compared with 1982, and natural gas represented 16% of energy demands compared to 1% in
1982.
• 1996-2005: intensification of efficiency programmes, incorporation of renewable installations,
increased electric self-sufficiency and environmental contribution of the Basque energy policy.
The energy demand was reduced by 10% over 10 years and energy intensity improved by a
further 14 points.
• 2006-2010. At present, the Basque mix has changed significantly: natural gas represents
39%, oil 41%, coal 6% and renewable energy 5%. Industry (46% of total energy consumption
in 2007) must continue to reduce its energy consumption and improve its competitiveness.
The remaining consumers must move towards more responsible energy consumption,
particularly as far as a more rational use of transport is concerned. In addition to intensifying
savings and efficiency, a new era has arrived in which it is necessary to develop new and
advanced energy technologies, increase renewable energy (wind and biomass), and
contribute to the fight against climate change.




                                                                                                                                                                                                                                                                              9
2          Economic Results




                                       10




After this brief review to industrial policy let´s go to the second section and
examine some economic results




                                                                                  10
2.1 Main indicators

                                                    BASQUE COUNTRY
                                        THE FIRST GREAT ECONOMIC TRANSFORMATION

                                                              1986         1995         2006
              1. GDP per capita (current prices)              6,132       13,635       23,600
              2. GDP ppp Europe 15 =100                        90           94          116
              3. Labour market
                Workforce                                    870,368     935,610      994,700
                Employment                                   687,454     712,673      954,175
                    Rate                                                   48.4         66.5
                Unemployment
                    Number of people                         182,914     222,937       40,525
                    Rate                                      21.0         23.8          4.1
              4. Productivity Europe 15= 100                              110.7        110.4
              5. R&D expenditure % PIB                         0.5         1.16         1.47
              6. Energy intensity                             100           72           66
              7. Energy mix: oil %                             61           50           41
              8. Quality certificates                                    468 (1996)     4600
              9. Internet access % population                            2.5 (1997)     44.9
              10. Visitors                                               986,021      2,007,548
                                                        11




I began my presentation by saying that the Basque Country was a success story. I
believe that the combination of indicators that are presented here justify this
statement.
The GDP in ppp has increased by 26 points over the EU 15.
According to the last figure de GDP per capita is 40% above EU27, after
Luxembourg and Ireland.
Employment has increased by 39% with a reduction in the unemployment rate from
over 20% to figures of almost full employment.
Productivity is 10% higher than that of the EU 15.
R&D efforts that were very low, have tripled
The energy intensity of the economy has been reduced by 34% and the importance
of oil has fallen by 20 points.
Finally, a new phenomenon of tourism has emerged, which has doubled the number
of visitors.




                                                                                                  11
2.2 Exports: Share and Sophistication
     1200
            EVOLUTION OF BASQUE EXPORTS COMPARED WITH OTHER                    Wo rld
                   COUNTRIES AND THE WORLD ECONOMY
                               1993-2006
     1000                      1993= 100
                                                                               United States               Export growth has been well
                                                              C HINA           B razil                   above that of European countries
      800
                                                                               Euro pe                   and only surpassed by emerging
                                                                               Germany                     countries like India and China
                                                                               France
      600
                                                                       India   United
                                                                               Kingdo m
                                                            Basque C ountry
                                                                               Italy
      400

                                                                               China


                                                                               Japan                                                                      Denmark
      200                                                                                              Sophistication of Basque Exports International
                                                                               India                                    Comparison                        Finland
                                                                                               26000
              1993                 2003                       2006
                      Source: OMC , Eustat and own elaboration                 B asque
       0                                                                       Co untry
                                                                                                                                                          France
                                                                                               24000
                                                                                                                                                          Germany

                                                                                               22000                                                      Ireland

                                                                                                                                                          Italy
                                                                                               20000
                                                                                                                                                          Mexico
                 The sophistication index of                                                   18000
                                                                                                                                                          Poland
                Basque exports has converged
                                                                                               16000                                                      Rep. of
                with that of the European Union                                                                                                           Korea
                                                                                                                                                          Spain
                                                                                               14000
                                                                                                                                                          Sweden
                                                                                               12000
                                                                                                         Source: Minondo 2007                             Turkey
                                                                                                         (Ork estra)
                                                                                               10000                                                      Basque
                                                                                                                       1996                        2004   Country
                                                                                                                                                          UE
                                                                                                                                                          muestra
                                                                                          12




Besides to complete the table of indicators




To sum up, all these indicators justifies what has been called the First Great
Economic Transformation of the Basque Country.




                                                                                                                                                                    12
2.3 Productivity and Labour Costs in the Industrial Sector

                                               60

                        PRODUCTIVITY AND LABOUR COSTS IN THE INDUSTRIAL SECTOR (143
                                            European Regions)         Stockkol
                                                1995-2004             m

                                               50
                                             High labour
                                             costs


                                                           Denmark
                                               40                                                           Ireland




              Low Productivity
                                                                                                 High Productivity
                                               30
            -10           10         30             50              70              90              110                 130



                                                                BASQUE COUNTRY
                                               20               77 de 143




                                               10
                                                                Gross Value Added and Labour C ost at currente prices
                                                                Source: Eurostat and own elaboration

                                             Low labour Costs


                                               0


                                                           13




The evolution of the Basque economy has been extraordinary, but like everything in
life, there is always good news and bad news.
The good news is that we have become wealthy; the bad news is that we have done
so by working. Jokes apart, the real truth is that convergence has been supported by
employment rather than productivity, which in spite of being 10% above of EU 15 has
hardly moved in relative terms in recent years, and therefore there is a long way to
go especially if we look at European regions as a whole.
Industry, the true driving force of the economy, because its productivity is almost
20% higher than services, maintains a balanced position in unitary labour costs, but
occupies an intermediate position in the European productivity ranking estimated at
current prices.
With the extension of the European Union to the East and the appearance of
emerging countries, the are a lot of economies that are beginning a rapid learning
process based on the investment competitive phase, which we have just completed.




                                                                                                                              13
2.4 European Innovation Scoreboard


                                                                                                                                         300
                                                                                                                         GDPppp: UE 27= 100

                                                                                                                                                       Luxemburg
                                                                                                                                         250
             The Basque Country
          occupies a higher position in
           GDP than in the innovation                                                                                                    200


                     index
                                                                                                                    Basque                                           USA
                                                                                                                    Country              150   Ireland
                                                                                                                                                                                                 Sweden
                                                                                                                                                                      Denmark
                                                                                                                                                      Austria
                                                                                                                                                    France                      Finland     EIS: UE 27=0,45= 100
                                                                                                                                         100
                                                                     0,00         0,10              0,20          0,30          0,40                 0,50              0,60               0,70             0,80
                                                                                                                              Check
                                                                                                                              Republic


                                                                                                                                          50
                                                                                       Rumania



                                                                                                                                           0




       0,80
       0,70
                                                                                                 BASQUE            UEU27
       0,60
                                                                                                 COUNTRY           0 45
       0,50
                                                                                                 0 37
       0,40
       0,30
       0,20
       0,10
       0,00
              RO   LV   BG   PL   SK   PT   EL   HU   LT   MT   ES   CH     EUS   IT       SI      CZ      EUS   EE EU27 BE         FR         NL      AT       IE      LU        UK      DE       DK     FI       SE
                                                                             05                             07



                                                                                           14




We have already seen that expenditure on R&D of 1.47 was below the European
average of 2%. The same occurs with the European Innovation Scoreboard, which in
spite of having risen from 0.33 to 0.37 is below that of the EU 27 (0.45).
Even some emerging countries such as the Czech Republic and Latvia already enjoy
innovation indicators similar to those of the Basque Country.
The Basque Country occupies a higher position in terms of GDP per capita than in
Innovation, which means that competitive advantages from investment and
experience-based improvement processes (learning by doing, by Using, by
Interacting) have been fully exploited.
To continue moving up the competitive advantage ladder, the Basque Country must
move towards a new competitive phase based on innovation and linked to science
and technology.
Awareness of this need to change models was recognised by the President of the
Basque Government in 2001 in the following statement




                                                                                                                                                                                                                        14
2.5 The Second Great Economic Transformation


          LEHENDAKARI (President) Juan Jose Ibarretxe, July 2001
         A society that has achieved the level of development that The
      Basque Country enjoys today can no longer approach the future in
      terms of the adoption of foreign technologies and cost advantages.
        What it must do is tackle the challenge of innovation, quality and
                          knowledge creation head on.

     •Following on immediately from this, he put forward the aim of what
      became called the second great economic transformation of The
      Basque Country, based on three factors:

              1                        2                             3
          Building the 
                                   Making The                  Broadening 
          Information 
                                  Basque Country              Total quality 
              and 
                                    a European                for managing 
          Knowledge 
                                    reference in              organizations
            Society
                                    science and 
                                    technology

                          INNOVATION & KNOWLEDGE
                                           15




                                                                               15
3    New Strategy for
                                  Competitiveness 2015




                                       16




From here, the Competitiveness Forum Euskadi 2015 was created, as a
participation instrument for all of the agents involved in industrial policy,
which aims to develop and update the new competitiveness strategy.
The Bases of the Strategy were developed in an initial stage and then the
Business Competitiveness and Social Innovation Plan was drawn up. A
little later, this was developed in greater detail, including technological
strategy with a new Science, Technology and Innovation Plan.
These two plans considered together represent the Competitive Strategy
of the Basque Country, which I am going to describe in general terms.




                                                                                16
3.1 Competitiveness Model




                                          17




First of all, referring to the “competitiveness model”, as you can see, the model is
based on three axes: trained PEOPLE with new values, INNOVATION in business
and society and DIMENSION and GROUPS to compete in the global economy.
The People Axis has important implications on the whole area of Training, but is also
reflected in the other two axes and in the set of strategic lines.
The base of the triangle, also reflects other more indirect factors, but which are also
important for the competitiveness policy. As seen in the analysis of the previous
period, all of these policies are crucial. However, I am only going to refer to some of
the keys of the two central axes of the industrial policy, beginning with Innovation and
followed by Dimension.




                                                                                           17
3.2 Open Innovation

                       •Broad concept: Innovation is about creating value not necessarily
                       creating things; it must include not only technological innovation (product
                       and process), but also organisational and marketing innovation
     Principles
                       •Results orientation: the aim is to transform knowledge into market value

                       •Cooperation: External R&D is an important source of innovation

                       •Driven by demand: following the needs of companies



                       • Innova Enterprise: an Innovation agenda for every business no matter
                       what size or sector ( objective of 2.000 companies)

                       • Aldatu (Change): program for implementing non technological
                       innovation
   New Tools and
   programs            •Innova Cooperation for defining and driving the R&D needs of clusters
                       and sectors.

                       •Etorgai: program for developing strategic innovation in cooperation

                       •New institutions (Innobasque, Ikerbasque, Basque Council) for
                       intensifying cooperation, attracting talent and defining policy

                                                18




On the INNOVATION Axis the most important change is the idea of Open
Innovation




                                                                                                     18
3.3 Technological Strategy


         TRADITIONAL SECTORS
                                                                                 NEW SECTORS BASED ON SCIENCE AND
         Transforming sectors                   in   which       our             TECHNOLOGY
         economy is specialized                                                  Development of Scientific and Technological
                                                                                 capabilities for the creation of new sectors




          SUPPORTING THE PRESENT                                                                                                 SOCIAL
                                                                BUILDING THE FUTURE                          ECOINNOVATION
                                                                                                                               INNOVATION


                                                                                               ELECTRONICS   ENVIRONMENT
          NEW                                                                                                INDUSTRY        HUMANITIES, SOCIAL
                                                                                 ALTERNATIVE   FOR                           SCIENCES,
          FABRICATION            SERVICES      BIOSCIENCES   NANOSCIENCES
                                                                                 ENERGIES      INTELLIGENT   BIODIVERSITY
          SYSTEMS                                                                                                            ECONOMY
                                                                                               TRANSPORT     METEOROLOGY




                                                                                                                               INTELLIGENT
          HIGH                   i- TOURGUNE
          EFFICIENCY                                                                                                          ENVIRONMENT
          MANUFACTURING                        BIOBASQUE     NANOBASQUE ENERGYGUNE             ISTGUNE       ENVIROBASQUE
                                  LANGUAGE
                                  INDUSTRY                                                                                        SOCIAL
                                                                                                                                 RESEARCH
             NEW
           MATERIALS              COMMERCE

                                                                                                              METEOROLOGY
                  FOOD SECURITY                                                                                                  BUSINESS
                                                                                                                   AND        TRANSFORMATION
                          ICTs                                                                                 CLIMATOLOGY

                       ENERGY



                                                                            19




The technology policy has been also renewed, with two main strategies.
A strategy to identify the capacities of the innovation system, indicating the scientific
and technological areas that should be developed because they have a direct impact
on the competitiveness of the current economic base. In the case of the Basque
Country, the selection focuses on manufacturing and new materials, in food safety
and ICTs, as well as in the service sector ( commerce and tourism)
Another strategy is not only to support the present but to also build the future
diversifying towards new sectors committed to what is known as the science push.
Well developed examples are the cases of a bioscience sector (a knowledge
community with 300 researchers based around two Cooperative Research Centres
with business participation) and nanotechnologies (another community with 400
researchers).
Other Cooperative and Research Centres are being built in Manufacturing,
Alternative Energies and Tourism.




                                                                                                                                                  19
3.4 Size and Groups for competing in the Global Economy

                                              Cultural change and training for nurturing
                                             entrepreneurship
                                              Better support: BICs:, finance, seed capital
                       Entrepreneurship       Developing a model to foster entrepreneurship
                                              Program for entrepreneurial technological activities
                                             with Global Presence



      An integral                             Strengthen financing mechanisms
                       Fostering growth
      approach to      and Size
                                              New Capital Development Fund ( 400 Million Euro)
      business
      creation and
                                              Encourage the creation of Groups and Develop
      growth                                 existing ones



                                               Raise companies awareness and accompany
                                             them in international expansion
                      Internationalization
                                              Broadening the foreign network of agencies
                                               Creation of Basque Business Platforms in priority
                                             countries
                                               Training people and promoting cooperation


                                                 20




Moving on to the second AXIS defined in terms of Dimension and Groups, but in
reality what we are talking about is the Creation of Companies and their Growth and
internationalization.
(Text on the slide)
The change in the markets offers enormous opportunities to gain productivity, but on
the other hand, requires minimum capacity to make use of these advantages: to face
the internationalization of the activity and also for innovation. Innovation activities
change the cost structure of companies : in the end sectoral concentration is directly
related to innovative efforts.
The potential disadvantages are expressed in the different areas, and although it is
true that dimension is always a relative concept to the sector, our studies into
competitiveness factors reveal that the figure of 50 jobs is a critical threshold which
must be overcome in the industrial sector.
In the Basque Country, there are 800 industrial companies with more than 50
employees and 3000 with between 10 and 50. The former have double the jobs than
the latter.
On the other hand, although a company with around 100 employees can defend itself
in a global world, the existence of business groups with traction capacity on the local
fabric and with greater international projection is undoubtedly important for a country.




                                                                                                     20
3.5 Internationalization of Basque Groups
                      • 61 Basque groups producing overseas: around 230 plants




    Main Countries:
    Main Countries:
     Brazil, Mexico
     Brazil, Mexico
      and China
       and China
      Main countries
     Brazil            26
     Mexico            26
     China             22
     Portugal          17
     France            16
     Germany           16
     U.S.A.            15
     Italy             13
     Argentina         12
     UK                11
     Poland            9
     Czech Republic    8
                                                       >20      10-20            5-10
     Morocco           7                                                                <5
     India             6
     Venezuela         5




                                                  21




                                                                                             21
3.6 Strategic Objectives and Results




                                  EU 27=100                 EU 27=100
                                  2006: 131.3               2009: 131.4




                  Employment         GDP                2004    R&D and EIS
                                                       • Basque: 1.44 0.33
                  2004: 246,000      2004: 29.6
                                                       • EU 27 1.84 0.45
                  2006: 251,000      2006: 29.8
                                                       • 2007
                                                       • Euskadi: 1.47    0.35
                                                       • EU 27    1.84    0.45


                                                  22




Our competitiveness model is based on people, innovation and business development. I
remember that the Vision of the Forum talks about productivity based on people and
shared projects and therefore we are trying to achieve a creative, business and global
society. In accordance with this, we set productivity, innovation and the importance
of industry as strategic objectives. Namely, to achieve 131 level of productivity above
EU 27, reach convergence on innovation index and to maintain the size of industry in
terms of GDP and its level of employment.
We are clearly advancing towards the proposed objectives. The new productivity series
indicates that in 2006 we fulfilled the objective of improving on the European Union by
almost five points. Industry, which has made an enormous contribution to this
productivity, has not only maintained the absolute level of employment but also its
nominal weight in the GDP, due to intense deployment into foreign markets, through
exports, setting up abroad and group consolidation.
 R&D efforts have finally risen from 1.44 to 1.47 in spite of the enormous growth of the
GDP, and we have also improved in the European Innovation Scoreboard, although
with imbalances and the need of speeding the rate of convergence to reach the
proposed objective for the year 2009.
We are now faced with a period of downwards movement, but we still believe that it is
possible to move towards the fulfilment of the strategic objectives, although with less
growth.




                                                                                           22
FINAL REMARKS



        1.    The importance of Self-government and economic capacity of
             institutions

        2.   Globalization (economic integration) is good provided that the
             macroeconomic context is stable and sound

        3.    It is important to build on your own real capacities: people,
             industry and technology were, and still are, crucial for us.

        4.   An entrepreneurial Vision for the country is also needed: definition
             and deployment of a lot of strategies and plans with a broad
             participation of stakeholders is necessary for building a deep
             concept of competitiveness (social, sustainable competitiveness)

        5.   Institutional Wealth, accountability, public private collaboration
             and cooperation within the clusters and sectors



                                              23




I must wind up and I would like to do so from where I started. What lessons, if any,
can be learnt from the Basque Experience?


In my opinion the following five points are important lessons that can be learned from
our experience:
(Text on the slide)


I would like to conclude by highlighting that there is a high idiosyncratic component
and that in spite of the numerous plans and programmes that have appeared in the
slides, not everything was strategic choice.
Remember what we said about deliberated and emerging strategy.
And do not forget that “Life is what happens while we are busy making plans”.


Thank you very much for your attention




                                                                                         23
REFERENCES




  www.politicaindustrialvasca.net

 www.euskadi2015.net

 www.euskadinnova.net

 www.euskadi.net

 www.spri.es




                                    24




                                         24

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Competitiveness the basque experience aa 10 07 08 notes en

  • 1. Competitiveness: The Basque Country Experience 12th INTERNATIONAL CONFERENCE ON COMPETITIVENESS Donostia- San Sebastian 10 July 2008 ALBERTO ALBERDI LARIZGOITIA Good morning everyone. It is a pleasure for me to participate in this Conference; and first of all, I would like to take the opportunity, on behalf of the Government, to welcome you all to the Basque Country. The Government’s contribution here, with my presentation and this afternoon’s presentation on clusters, should be understood from the point of view of practitioners and our cooperation with the Basque Institute of Competitiveness, who I would like to thank for the organization of this event. Why study the experience of The Basque Country? First of all, it is just another case in the regional sphere and as such, it may be representative. However, it is also a success story. We are not the only ones to say this…. it has also been recognised by Michael Porter 1
  • 2. “The Basque Country is one of the few regions in Europe that has made significant progress in upgrading its traditional industrial base” Michael E. Porter 2 And not only by Porter. International interest in our experience has grown recently, including that of the OECD, which is reflected in the visits we receive and surely by the fact that this conference is being held here. We study experiences in order to learn and apply the knowledge acquired. For this reason, I believe that there are two key questions in any experience: one concerns strategy and the other deals with idiosyncrasy. As far as strategy is concerned, it is relevant to know whether the success was due to deliberated strategies or whether they simply happened. Henry Mintzberg, the great debunker of strategy, says that the strategy implemented is the result of two forces: deliberated strategy and the emerging strategy. The result is always a combination, because predominance of the former would imply a lack of learning and predominance of the latter implies a lack of control. The second key question, is related to the presence of singular elements - idiosyncrasies- which are difficult to copy but have a decisive influence on results. I do not intend to provide definitive answers to them both. I mention them because they were in my mind whilst preparing this presentation and I suggest that you should take them into account. 2
  • 3. A LONG TERM VIEW 1980-2006 Contents 1. Macroeconomic Context 2. Institutions and Public Policies 3. Industrial Policy 4. Technology Policy 5. Energy Policy ECONOMIC RESULTS 6. Main Indicators 7. Exports: Share and Sophistication 8. Productivity and Labour Costs in the Industrial Sector 9. European Innovation Scoreboard 10. The Second Great Economic Transformation NEW STRATEGY FOR COMPETITIVENESS 2015 11. Competitiveness Model 12. Open Innovation 13. Technological Strategy 14. Size and Groups for the Global Economy 15. Strategic Objectives and Results 16. Internationalization of Basque Groups FINAL REMARKS 3 Therefore, I wish to commence my presentation with an initial section that talks about context, institutions and policies, which I feel reflects the influence of these two key questions. In the second section, I will present some economic results that have also been used as a diagnosis to tackle the New Strategy which is described in the third part. 3
  • 4. 1 A long term view 1980-2006 4 Let´s take a look at a long term view from the eigthies to the present 4
  • 5. 1.1 Macroeconomic Context GDP per capita market prices 1980-2006 MACROECONOMIC FRAME: Institutions and Economic Integration Source: Eustat, Eurostat and ow n 2002. The Basque C euro EU 27 1998: Set up of 28000 1989-91 Strong BCE and apreciation of the definitive rates rate of exchange of exchange (peseta) 1994 Second phase 23000 Monetary Union 1986 Integration in the European 1996-2006 Creation Economic of 270,000 new 18000 Comunity jobs (38% increase) 1980 New Convergence in GDP per capita Institutional at market prices Framework 13000 Statute of Autonomy 1992-1993 Deep Recession: 65.000 jobs lost 8000 1982-1986 Sharp Increase of Public Spending and public policies 1980-85 Industrial restructuring 3000 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Basque C 3132 3545 3980 4371 4890 5448 6132 6969 7952 9046 9993 10700 11383 11754 12600 13635 14573 15653 17108 18537 20030 20968 21870 23246 25090 26835 EU 27 14600 15400 16200 16900 17800 19000 19700 20400 20700 21600 22400 5 Competitiveness is a micro question, provided that the macro fundamentals are good and the same for everyone. However, as we can see here, the macro context is rarely the same for everyone, even within the same monetary area. Here you can see some historic events, institutional changes and related economic results and actions. In general it can be said that the process of economic integration has been an extraordinary catalyst for the growth of the Basque economy. But macro-economic policies had highly visible effects on the growth trend for the good and for the bad. An example of the second: the poor policies of the 1980’s worsened the crisis at the beginning of the 1990’s; contributing to a deep recession in which employment fell by 8%. Conversely, the favourable peseta/euro exchange rate to access the final phase of the monetary Union had a positive impact on the foreign sector, which tripled exports in eight years and led to the decade of employment, which increased by 38%. 5
  • 6. 1.2 Institutions and Public Policies BASQUE GOVERNMENT PUBLIC POLICIES Statute of Autonomy 1979- Spending as % of GDP 1981-2002 Institutional wealth. 1981-1989 1989-1998 1998- Fiscal consolidation Preparing for the EMU. Own treasury, collecting most 16 Econom ic restructuring, Infrastructures, New technology policy new policies and social policy and 18. Public Debt of the taxes and strong increasing expenditure increased debt 15 17. Tourism and C ommerce spending capacity 14 16. Business Promotion New welfare net: Universal 13 15. Agriculture and Fisheries Health, Education, Housing, 14. Economic Regulation Basic Income and social services 12 13. Research 11 “Europe 93” “Euskadi XXI” and 12. Other Infrastructures 10 “Euskadi 2000Tres” three Plans 11. Transports and communications. for Infrastructures and social 9 10. Basque language cohesion 8 9. C ulture 7 Strategies and plans on Cities, 8. Housing, Territory and Enviroment Territory and environment: the 6 7. Justice success of Bilbao 5 6. Education 4 5. Health Industrial Policy: Restructuring, 3 4. Social promotion, land, energy, clusters, technology, 2 3. Welfare and Social Assistance internationalization and 2. Security 1 information society 1. Administration 0 6 Apart from macroeconomic context, institutions and policies as a consequence of the process of devolution is the other key question I was referring to. A public sector with enormous institutional wealth, (Government+ Councils+ Town Halls), high tax independence and expenditure capacity was created with the Statute. Actually current income rose from 4% of GDP to 24% and investment reached 6% of GDP. Besides, an advanced social welfare network was built with subjective universal rights for individuals in essential public services, (health, education, social services…) and pioneering initiatives such as the set up of a universal basic income. Important initiatives were launched, such as the three plans for infrastructures and cohesion: Europe 93, with 1,076 million euros, Euskadi XXI, with investment of 1,436 million euros and Euskadi 2000Tres with 1,045 million euros and which took public spending capital to 6% of GDP. The entire territory was planned and revitalization strategies for cities and regions were launched, among which the success of the modernization of Bilbao stands out, based on cultural infrastructures like the Guggenheim Museum. There was a commitment to industry and for building on the existing fabric, maintaining in a sustainable way a series of industrial policy actions ranging from restructuring, promotion, industrial land, technology, energy and the information society. 6
  • 7. 1.3 Industrial Policy www.politicaindustrialvasca.net 7 Competitiveness essentially depends on all of these policies deployed over 25 years; but it is obviously necessary to pay special attention to the industrial policy, in which two periods can be differentiated RESTRUCTURING in the 1980’s– In light of the serious industrial crisis and high unemployment, both the State and Basque Governments established instruments and subsidies for the restructuring of companies and social adjustment (in addition to unemployment benefit, recycling and relocation of workers, etc.) Special aid plans for the re-launch of viable activities were also introduced. COMPETITIVENESS AND DIVERSIFICATION: End of the 1980’s Once the worst part of the crisis was overcome and with growth brought about from European integration, policies were deployed with full intensity and diversity of lines: -Development of venture capital for the diversification of production. - Support for investment in job creation through subsidies and industrial land policy. -Priority Clusters Policy: towards competitiveness through cooperation -Fostering of total quality EFQM in the industrial sector, with the Euskalit Foundation, which has led to significant positions in Europe. --Commitment to endogenous development: support for technological and development projects in new sectors such as biotechnology. -Promotion of internationalization in the broadest sense, from initiating exports to overseas plants. 7
  • 8. 1.4 Technology Policy www.politicaindustrialvasca.net 1980‐1996 1997‐2005 2006‐ 2010 ORIENTATION  OFFER POLICY OFFER AND DEMAND  TOWARDS RESULTS  COMBINATION POLICY POLICY The basis for the actual Science and Technology  Consolidation and orientation of  Business diversification,  network were established the Basque S&T towards the  social competitiveness social and business needs SCIENCE,  TECHNOLOGY  AND  INNOVATION  PLAN 2010 bio BASQUE nanoBASQUE 2015 1982  1990  8 1997 2005  2010  However, there is a line of industrial policy which has been decisive in the case of the Basque Country, namely the technological policy, which to a large extent is a logical consequence of a competitive strategy focused on industry. We can also identify different stages here. We can define the first one as a SUPPLY policy, in which the priority was to consolidate the bases of the Basque Science and Technology Network. Technological Centres aimed at industry, R&D business units and the three Technology Parks were promoted. Actually ,the Technology Park of Bizkaia was the first to be built in Spain. In this period, public policy management capacities were also created with a specific unit for technology. From 1997, and following the experience of the previous two plans, there was a move towards a second stage which integrates supply and demand, so that technological development is led by production requirements. Supply capacities were consolidated but the demand of clusters and sectors were promoted and research into emerging scientific-technological areas was initiated. The development of the information society is incorporated into the public agenda, and extraordinary progress was made despite a low initial position. We are currently in the third stage in which it is necessary to consolidate and perfect the aforementioned and advance along new lines, which I will mention later. 8
  • 9. 1.5 Energy Policy 1982-1990 1991-1995 1996-2005 2006- 2010 SHOCK POLICY DEEPENING THE CONSOLIDATION PREPARING FOR A NEW ERA STRATEGY AND BROADENING Saving and efficiency Security of supply, Development of 1st Diversification: natural gas and renewables Towards electric self- development of technology, infrastructure for gas sufficiency and Wind energy maturing renewables, and and electricity contributing to Kyoto aims Wind Energy Plan Bahía de Bizkaia 2000 LNG Import Terminal and Combined Cycle 1st Landfill biogas plant 2003 CADEM EVE NATURGA 1993 Plant ENERGY AND ENVIRONMENTAL 1981 1982 1987 S 1st Wind Farm Santurtzi IV Gaviota field 2000 Combined Cycle Plant Off-shore natural gas 2004 CIC EnergiGune 1986-1994 1st Buildings Certificate 1st Bio-fuel Plant Energy Research Centre SGE SHE 1993 1982 1983 2003 2007 Gasification Plan in tertiary sector Privatization of Bizkaia Energy 1st CHP Plan 1988 2003 Naturcorp Combined Cycle Plant 1982-1987 Design of Energy Infrastructures 2005 Zabalgarbi Plant POLICY 1995 Plan RSW Combined Cycle Euskadour 2005 Cross-border natural gas interconnection 2005 1st Energy Policy Plan Strategy 3E 2000 1982-1990 1991-2000 Mutriku OWC Plant Marine Energy Strategy 3E 2005 2009 (P) 1996-2005 Strategy 3E 2010 2001-2010 Actions Directed to Industrial Waste Management & Environmental Protection Basque Environmental Strategy IHOBE Sustainable Development 2002-2020 1983 Environmental Environmental Programme 2002-2006 Framework Programme 2007-2010 Framework 1982 = Index 100 1990 = Index 76 1995 = Index 72 1990 = Index 60 Energy Intensity 2006 = Index 66 INDICATORS ENERGY 11% 16% 2% 9% 14% 5% 6% 25% 1% Coal 4% Energy Mix Oil Natural gas Renewables 41% Electricity Import 16% 61% 50% 39% 1982  1990  1995 2005  2010  9 As in the case of technology policy a special mention to energy policy is necessary ENERGY POLICY: • The Basque industrial crisis at the beginning of the 1980’s can not be separated from the energy crisis due to several factors: the impact of energy prices, the high energy consumption of our key industrial sectors and the high dependence on fossil fuels (coal and oil represented 86% of the energy mix). • 1982-1990: beginning of a Basque energy policy based on improving efficiency, diversification and renewable energies.A reduction in primary energy consumption of 13% was achieved compared to 1980, significantly improving the industrial and global energy intensity. • 1991-1995: consolidation of the strategy promoting cogeneration, technological development in renewable energy, improving gas networks. The energy intensity had improved 28 points compared with 1982, and natural gas represented 16% of energy demands compared to 1% in 1982. • 1996-2005: intensification of efficiency programmes, incorporation of renewable installations, increased electric self-sufficiency and environmental contribution of the Basque energy policy. The energy demand was reduced by 10% over 10 years and energy intensity improved by a further 14 points. • 2006-2010. At present, the Basque mix has changed significantly: natural gas represents 39%, oil 41%, coal 6% and renewable energy 5%. Industry (46% of total energy consumption in 2007) must continue to reduce its energy consumption and improve its competitiveness. The remaining consumers must move towards more responsible energy consumption, particularly as far as a more rational use of transport is concerned. In addition to intensifying savings and efficiency, a new era has arrived in which it is necessary to develop new and advanced energy technologies, increase renewable energy (wind and biomass), and contribute to the fight against climate change. 9
  • 10. 2 Economic Results 10 After this brief review to industrial policy let´s go to the second section and examine some economic results 10
  • 11. 2.1 Main indicators BASQUE COUNTRY THE FIRST GREAT ECONOMIC TRANSFORMATION 1986 1995 2006 1. GDP per capita (current prices) 6,132 13,635 23,600 2. GDP ppp Europe 15 =100 90 94 116 3. Labour market Workforce 870,368 935,610 994,700 Employment 687,454 712,673 954,175 Rate 48.4 66.5 Unemployment Number of people 182,914 222,937 40,525 Rate 21.0 23.8 4.1 4. Productivity Europe 15= 100 110.7 110.4 5. R&D expenditure % PIB 0.5 1.16 1.47 6. Energy intensity 100 72 66 7. Energy mix: oil % 61 50 41 8. Quality certificates 468 (1996) 4600 9. Internet access % population 2.5 (1997) 44.9 10. Visitors 986,021 2,007,548 11 I began my presentation by saying that the Basque Country was a success story. I believe that the combination of indicators that are presented here justify this statement. The GDP in ppp has increased by 26 points over the EU 15. According to the last figure de GDP per capita is 40% above EU27, after Luxembourg and Ireland. Employment has increased by 39% with a reduction in the unemployment rate from over 20% to figures of almost full employment. Productivity is 10% higher than that of the EU 15. R&D efforts that were very low, have tripled The energy intensity of the economy has been reduced by 34% and the importance of oil has fallen by 20 points. Finally, a new phenomenon of tourism has emerged, which has doubled the number of visitors. 11
  • 12. 2.2 Exports: Share and Sophistication 1200 EVOLUTION OF BASQUE EXPORTS COMPARED WITH OTHER Wo rld COUNTRIES AND THE WORLD ECONOMY 1993-2006 1000 1993= 100 United States Export growth has been well C HINA B razil above that of European countries 800 Euro pe and only surpassed by emerging Germany countries like India and China France 600 India United Kingdo m Basque C ountry Italy 400 China Japan Denmark 200 Sophistication of Basque Exports International India Comparison Finland 26000 1993 2003 2006 Source: OMC , Eustat and own elaboration B asque 0 Co untry France 24000 Germany 22000 Ireland Italy 20000 Mexico The sophistication index of 18000 Poland Basque exports has converged 16000 Rep. of with that of the European Union Korea Spain 14000 Sweden 12000 Source: Minondo 2007 Turkey (Ork estra) 10000 Basque 1996 2004 Country UE muestra 12 Besides to complete the table of indicators To sum up, all these indicators justifies what has been called the First Great Economic Transformation of the Basque Country. 12
  • 13. 2.3 Productivity and Labour Costs in the Industrial Sector 60 PRODUCTIVITY AND LABOUR COSTS IN THE INDUSTRIAL SECTOR (143 European Regions) Stockkol 1995-2004 m 50 High labour costs Denmark 40 Ireland Low Productivity High Productivity 30 -10 10 30 50 70 90 110 130 BASQUE COUNTRY 20 77 de 143 10 Gross Value Added and Labour C ost at currente prices Source: Eurostat and own elaboration Low labour Costs 0 13 The evolution of the Basque economy has been extraordinary, but like everything in life, there is always good news and bad news. The good news is that we have become wealthy; the bad news is that we have done so by working. Jokes apart, the real truth is that convergence has been supported by employment rather than productivity, which in spite of being 10% above of EU 15 has hardly moved in relative terms in recent years, and therefore there is a long way to go especially if we look at European regions as a whole. Industry, the true driving force of the economy, because its productivity is almost 20% higher than services, maintains a balanced position in unitary labour costs, but occupies an intermediate position in the European productivity ranking estimated at current prices. With the extension of the European Union to the East and the appearance of emerging countries, the are a lot of economies that are beginning a rapid learning process based on the investment competitive phase, which we have just completed. 13
  • 14. 2.4 European Innovation Scoreboard 300 GDPppp: UE 27= 100 Luxemburg 250 The Basque Country occupies a higher position in GDP than in the innovation 200 index Basque USA Country 150 Ireland Sweden Denmark Austria France Finland EIS: UE 27=0,45= 100 100 0,00 0,10 0,20 0,30 0,40 0,50 0,60 0,70 0,80 Check Republic 50 Rumania 0 0,80 0,70 BASQUE UEU27 0,60 COUNTRY 0 45 0,50 0 37 0,40 0,30 0,20 0,10 0,00 RO LV BG PL SK PT EL HU LT MT ES CH EUS IT SI CZ EUS EE EU27 BE FR NL AT IE LU UK DE DK FI SE 05 07 14 We have already seen that expenditure on R&D of 1.47 was below the European average of 2%. The same occurs with the European Innovation Scoreboard, which in spite of having risen from 0.33 to 0.37 is below that of the EU 27 (0.45). Even some emerging countries such as the Czech Republic and Latvia already enjoy innovation indicators similar to those of the Basque Country. The Basque Country occupies a higher position in terms of GDP per capita than in Innovation, which means that competitive advantages from investment and experience-based improvement processes (learning by doing, by Using, by Interacting) have been fully exploited. To continue moving up the competitive advantage ladder, the Basque Country must move towards a new competitive phase based on innovation and linked to science and technology. Awareness of this need to change models was recognised by the President of the Basque Government in 2001 in the following statement 14
  • 15. 2.5 The Second Great Economic Transformation LEHENDAKARI (President) Juan Jose Ibarretxe, July 2001 A society that has achieved the level of development that The Basque Country enjoys today can no longer approach the future in terms of the adoption of foreign technologies and cost advantages. What it must do is tackle the challenge of innovation, quality and knowledge creation head on. •Following on immediately from this, he put forward the aim of what became called the second great economic transformation of The Basque Country, based on three factors: 1 2 3 Building the  Making The  Broadening  Information  Basque Country  Total quality  and  a European  for managing  Knowledge  reference in  organizations Society science and  technology INNOVATION & KNOWLEDGE 15 15
  • 16. 3 New Strategy for Competitiveness 2015 16 From here, the Competitiveness Forum Euskadi 2015 was created, as a participation instrument for all of the agents involved in industrial policy, which aims to develop and update the new competitiveness strategy. The Bases of the Strategy were developed in an initial stage and then the Business Competitiveness and Social Innovation Plan was drawn up. A little later, this was developed in greater detail, including technological strategy with a new Science, Technology and Innovation Plan. These two plans considered together represent the Competitive Strategy of the Basque Country, which I am going to describe in general terms. 16
  • 17. 3.1 Competitiveness Model 17 First of all, referring to the “competitiveness model”, as you can see, the model is based on three axes: trained PEOPLE with new values, INNOVATION in business and society and DIMENSION and GROUPS to compete in the global economy. The People Axis has important implications on the whole area of Training, but is also reflected in the other two axes and in the set of strategic lines. The base of the triangle, also reflects other more indirect factors, but which are also important for the competitiveness policy. As seen in the analysis of the previous period, all of these policies are crucial. However, I am only going to refer to some of the keys of the two central axes of the industrial policy, beginning with Innovation and followed by Dimension. 17
  • 18. 3.2 Open Innovation •Broad concept: Innovation is about creating value not necessarily creating things; it must include not only technological innovation (product and process), but also organisational and marketing innovation Principles •Results orientation: the aim is to transform knowledge into market value •Cooperation: External R&D is an important source of innovation •Driven by demand: following the needs of companies • Innova Enterprise: an Innovation agenda for every business no matter what size or sector ( objective of 2.000 companies) • Aldatu (Change): program for implementing non technological innovation New Tools and programs •Innova Cooperation for defining and driving the R&D needs of clusters and sectors. •Etorgai: program for developing strategic innovation in cooperation •New institutions (Innobasque, Ikerbasque, Basque Council) for intensifying cooperation, attracting talent and defining policy 18 On the INNOVATION Axis the most important change is the idea of Open Innovation 18
  • 19. 3.3 Technological Strategy TRADITIONAL SECTORS NEW SECTORS BASED ON SCIENCE AND Transforming sectors in which our TECHNOLOGY economy is specialized Development of Scientific and Technological capabilities for the creation of new sectors SUPPORTING THE PRESENT SOCIAL BUILDING THE FUTURE ECOINNOVATION INNOVATION ELECTRONICS ENVIRONMENT NEW INDUSTRY HUMANITIES, SOCIAL ALTERNATIVE FOR SCIENCES, FABRICATION SERVICES BIOSCIENCES NANOSCIENCES ENERGIES INTELLIGENT BIODIVERSITY SYSTEMS ECONOMY TRANSPORT METEOROLOGY INTELLIGENT HIGH i- TOURGUNE EFFICIENCY ENVIRONMENT MANUFACTURING BIOBASQUE NANOBASQUE ENERGYGUNE ISTGUNE ENVIROBASQUE LANGUAGE INDUSTRY SOCIAL RESEARCH NEW MATERIALS COMMERCE METEOROLOGY FOOD SECURITY BUSINESS AND TRANSFORMATION ICTs CLIMATOLOGY ENERGY 19 The technology policy has been also renewed, with two main strategies. A strategy to identify the capacities of the innovation system, indicating the scientific and technological areas that should be developed because they have a direct impact on the competitiveness of the current economic base. In the case of the Basque Country, the selection focuses on manufacturing and new materials, in food safety and ICTs, as well as in the service sector ( commerce and tourism) Another strategy is not only to support the present but to also build the future diversifying towards new sectors committed to what is known as the science push. Well developed examples are the cases of a bioscience sector (a knowledge community with 300 researchers based around two Cooperative Research Centres with business participation) and nanotechnologies (another community with 400 researchers). Other Cooperative and Research Centres are being built in Manufacturing, Alternative Energies and Tourism. 19
  • 20. 3.4 Size and Groups for competing in the Global Economy Cultural change and training for nurturing entrepreneurship Better support: BICs:, finance, seed capital Entrepreneurship Developing a model to foster entrepreneurship Program for entrepreneurial technological activities with Global Presence An integral Strengthen financing mechanisms Fostering growth approach to and Size New Capital Development Fund ( 400 Million Euro) business creation and Encourage the creation of Groups and Develop growth existing ones Raise companies awareness and accompany them in international expansion Internationalization Broadening the foreign network of agencies Creation of Basque Business Platforms in priority countries Training people and promoting cooperation 20 Moving on to the second AXIS defined in terms of Dimension and Groups, but in reality what we are talking about is the Creation of Companies and their Growth and internationalization. (Text on the slide) The change in the markets offers enormous opportunities to gain productivity, but on the other hand, requires minimum capacity to make use of these advantages: to face the internationalization of the activity and also for innovation. Innovation activities change the cost structure of companies : in the end sectoral concentration is directly related to innovative efforts. The potential disadvantages are expressed in the different areas, and although it is true that dimension is always a relative concept to the sector, our studies into competitiveness factors reveal that the figure of 50 jobs is a critical threshold which must be overcome in the industrial sector. In the Basque Country, there are 800 industrial companies with more than 50 employees and 3000 with between 10 and 50. The former have double the jobs than the latter. On the other hand, although a company with around 100 employees can defend itself in a global world, the existence of business groups with traction capacity on the local fabric and with greater international projection is undoubtedly important for a country. 20
  • 21. 3.5 Internationalization of Basque Groups • 61 Basque groups producing overseas: around 230 plants Main Countries: Main Countries: Brazil, Mexico Brazil, Mexico and China and China Main countries Brazil 26 Mexico 26 China 22 Portugal 17 France 16 Germany 16 U.S.A. 15 Italy 13 Argentina 12 UK 11 Poland 9 Czech Republic 8 >20 10-20 5-10 Morocco 7 <5 India 6 Venezuela 5 21 21
  • 22. 3.6 Strategic Objectives and Results EU 27=100 EU 27=100 2006: 131.3 2009: 131.4 Employment GDP 2004 R&D and EIS • Basque: 1.44 0.33 2004: 246,000 2004: 29.6 • EU 27 1.84 0.45 2006: 251,000 2006: 29.8 • 2007 • Euskadi: 1.47 0.35 • EU 27 1.84 0.45 22 Our competitiveness model is based on people, innovation and business development. I remember that the Vision of the Forum talks about productivity based on people and shared projects and therefore we are trying to achieve a creative, business and global society. In accordance with this, we set productivity, innovation and the importance of industry as strategic objectives. Namely, to achieve 131 level of productivity above EU 27, reach convergence on innovation index and to maintain the size of industry in terms of GDP and its level of employment. We are clearly advancing towards the proposed objectives. The new productivity series indicates that in 2006 we fulfilled the objective of improving on the European Union by almost five points. Industry, which has made an enormous contribution to this productivity, has not only maintained the absolute level of employment but also its nominal weight in the GDP, due to intense deployment into foreign markets, through exports, setting up abroad and group consolidation. R&D efforts have finally risen from 1.44 to 1.47 in spite of the enormous growth of the GDP, and we have also improved in the European Innovation Scoreboard, although with imbalances and the need of speeding the rate of convergence to reach the proposed objective for the year 2009. We are now faced with a period of downwards movement, but we still believe that it is possible to move towards the fulfilment of the strategic objectives, although with less growth. 22
  • 23. FINAL REMARKS 1. The importance of Self-government and economic capacity of institutions 2. Globalization (economic integration) is good provided that the macroeconomic context is stable and sound 3. It is important to build on your own real capacities: people, industry and technology were, and still are, crucial for us. 4. An entrepreneurial Vision for the country is also needed: definition and deployment of a lot of strategies and plans with a broad participation of stakeholders is necessary for building a deep concept of competitiveness (social, sustainable competitiveness) 5. Institutional Wealth, accountability, public private collaboration and cooperation within the clusters and sectors 23 I must wind up and I would like to do so from where I started. What lessons, if any, can be learnt from the Basque Experience? In my opinion the following five points are important lessons that can be learned from our experience: (Text on the slide) I would like to conclude by highlighting that there is a high idiosyncratic component and that in spite of the numerous plans and programmes that have appeared in the slides, not everything was strategic choice. Remember what we said about deliberated and emerging strategy. And do not forget that “Life is what happens while we are busy making plans”. Thank you very much for your attention 23
  • 24. REFERENCES www.politicaindustrialvasca.net www.euskadi2015.net www.euskadinnova.net www.euskadi.net www.spri.es 24 24