about Aachi masala

1. Done by
T.Alaghappan
MBA-A

2. FOUNDER OF AACHI MASALA

3. • Aachi Group was established in 1995 by Mr. A.D.Padmasingh Isaac, a
first-generation businessman with a BBA who is from Nazareth in the
Tirunelveli District of Tamil Nadu. The company is renowned as the most
trusted brand and the brand that best captures the authentic essence of
South Indian flavors.
• AACHI FOR EVERYONE. That is the brand's mission and it seeks to
provide food goods on a sustainable basis to all societal segments at
reasonable costs in order to considerably boost the essential value for
all stakeholders to the general public.

4. GOAL
• Is to make Indian kitchen life simpler.
• Mr. A. D. Padmasingh, our founder, grew up seeing his mother
meticulously prepare meal after meal each day while also taking care of
every other need at home. His great desire to "make life easier for
women at home" was sparked by this.
• Aachi's conception began to take shape in 1995. The difficult process of
obtaining, preparing, and packaging spices, masala powders, and ready-
to-cook culinary products had just begun.
• Our ability to provide Indian families with a "authentic taste of tradition" is
demonstrated by Aachi's popularity as the No. 1 masala brand in India.
Aachi is now well-known and accessible beyond of Indian cities, towns,
and isolated villages, reaching over 65 different nations.

5. VISION AND MISSION
• VISION of Aachi
• To produce and market food products in a way that is sustainable,
affordable for all societal groups, and increases intrinsic value for all
stakeholders while adhering to the highest corporate governance
standards.
• Aachi's PURPOSE
• Aachi is committed to offering clients the best, highest-quality items that
are also hygienically prepared, reasonably priced, and live up to their
expectations. Aachi also works with suppliers to develop symbiotic
relationships.

6. VEG AND NON-VEG MASALA PRODUCTS

7. WAY OF JOURNEY TO SUCCESS
• items of excellent quality,
• resources and a strong marketing network
• continuous market research
• customer needs survey
• Product standardization, improvement, and excellent brand recall in accordance with
international standards.
• Our goal is to make Indian kitchen life simpler.
• 4,000+Distributors
• 1+MillionRetailers
• 65+Countries
• 200 + Products
• As a mile stone of Aachi’s many achievements, Aachi has been awarded the National
Award for “Best Employer for Empowering Persons with Disability – 2016” by The
President of India, “His Excellency” Shri. Pranab Mukherjee on 03rd Dec 2016.

8. STRATERGY
• Social Media Marketing
• Email marketing
• Video marketing
• Mobile Marketing

9. COMPETITORS:
• Aachi Masala's primary
competitors are
Annapoorna,Sakthi
masala and many
more.

10. CONCLUSION:
• Aachi Masala is one of the leading manafacturer of
masala items and has seen a growth in a short span of
time. To maintain its contribution and sustain in the
market, they have to maintain the quality and price
according to the market demands and consumer
satisfaction.

11. •THANK YOU