MARKETING PLAN SOUTHERN REGION BY AK TANOLI

1. Marketing Plan Southern Region – Karachi

2. ……………………………………………………………………………………………………………………… Marketing Strategy Area Wise Southern Region

3. Largest Industrial Zones Of Karachi Korangi Industrial Area (KIA) is located in Korangi Town , in Karachi , Sindh , Pakistan . It is one of the largest industrial areas of Pakistan. It houses approximately 3000 facilities for various industries, including textile, steel, pharmaceutical, automobile, chemical, engineering and flour mills. Sindh Industrial Trading Estate (SITE) is located in Karachi , Sindh , Pakistan . Designated as an Industrial Area in 1963, S.I.T.E is the oldest and the largest designated Industrial Area of Pakistan, encompassing 4700 acres (19 km²) of land. It houses approximately 2400 facilities for various industries, BDW, Cooking Oil & Banaspati, Three & Two Wheeler Moto Industries, Cement, Cable, Sugar, PP Begs, Tea Manufacturers, Gas Range, Steel Bar, Lead Acid Batt, PVC Industries, Carbonated Beverages And Asbestos Cement Industries . Port Qasim , is a seaport in Karachi, Pakistan, on the coastline of the Arabian Sea. It is Pakistan's second busiest port, handling about 35% of the nation's cargo (17 million tons per annum). Port Qasim and Karachi Port, the busiest port of country, together handle more than 90% of all external trade of Pakistan. The port encompasses a total area of 12,000 acres (49 km 2 ) wherein many industrial zones operate. In addition to the Pakistan Steel Mills(PSM) and KESC Bin Qasim Power Plant, around 80% of the Pakistan's automotive industry is located at Port Qasim. The port also provides direct waterfront access to two major nearby industrial areas, Export Processing Zone (Landhi) and Korangi Industrial Area. Approximately 60% of country's export and import is originated from these areas. Port Qasim is managed by Port Qasim Authority, a semi-autonomous government body.

4. Karachi Industrial Zone’s Has Many Various Industries S.I.TE Industrial Area SITE Industrial zone with number of 91 Potential Clients Bin Qasim Industrial Zone Area Pakistan Joint Stock Companies Having Foreign Participation Covered At Bin Qasim Industrial Zone With The Number Of 330 Potential Companies Korangi Industrial Area Korangi Industrial Area With The Number Of Potential Companies 29 and the other Member Of KATI with the number of 557 S.I.TE Industrial Area SITE Industrial zone with number of 91 Potential Clients http://www.thefinanceresource.com/free_business_plans/free_security_guard_service_business_plan.aspx

5. The purpose of this business plan is development of an armed and unarmed security guard service while showcasing the expected financials and operations over the next 6 months. Security Guard Service, (“Monarch Security Pvt. Ltd”) is a Islamabad based company that will provide armed and unarmed guard services to customers in its targeted market. The Company was founded by Najam & Mubashir Sheikh . S.I.TE Industrial Area SITE Industrial zone with number of 91 Potential Clients http://www.thefinanceresource.com/free_business_plans/free_security_guard_service_business_plan.aspx Executive Summary

6. Monarch Security Service’s mission is to provide customers with a line of armed and unarmed security services for the general public while concurrently remaining within the letter of the law regarding the rendering of these services. S.I.TE Industrial Area SITE Industrial zone with number of 91 Potential Clients http://www.thefinanceresource.com/free_business_plans/free_security_guard_service_business_plan.aspx Mission Statement

7. The Company will operate two primary business segments: armed guard and unarmed guard services. Primarily, the Company will contract guards in an unarmed capacity for local retailers, warehouses, and other facilities that require moderate levels of security. The business will also provide armed guard services in instances where large amounts of valuable inventory need to be protected or a wealthy individual client requires an armed escort. The third section of the business plan will further describe the services offered by Monarch Security Services (Pvt.) Ltd. S.I.TE Industrial Area SITE Industrial zone with number of 91 Potential Clients http://www.thefinanceresource.com/free_business_plans/free_security_guard_service_business_plan.aspx Products and Services

8. The private security has over 300 firms that operate in both an armed and unarmed capacity within Pakistan. Each year these businesses aggregately generate more than 9 billion Rupess a year, and employ more than 300,000 people. Average annual payrolls for the private security industry have exceeded 2 million rupess in each of the last five years. The growth of this industry has been remarkable over the last ten years, as more businesses are now in operation than ever before. During this time, the number of businesses that operate within this industry has increased more than 16%, while revenues from security contracts have increased more than 55%. This discrepancy in the increase of businesses versus the increase of receipts is primarily due to the increase in demand for these services. The market is still catching up with the demand for these services. S.I.TE Industrial Area SITE Industrial zone with number of 91 Potential Clients http://www.thefinanceresource.com/free_business_plans/free_security_guard_service_business_plan.aspx Industry Analysis

9. As the business will operate among many different industries, it is difficult to determine the “average” client serviced by Security Guard Services. However, the Company expects that its clients will fall into several categories, including but not limited to: • Banks and financial companies • Construction Sites • Retail Stores • Homes of extremely wealthy clients (from time to time) S.I.TE Industrial Area SITE Industrial zone with number of 91 Potential Clients http://www.thefinanceresource.com/free_business_plans/free_security_guard_service_business_plan.aspx Customer Profile

10. The key to writing a strong competitive analysis is that we do our research on the local competition. Find out who is our competitors are by searching online directories and searching in local Yellow Pages. There are a number of competitors in the same industry which will provide customers with service/products that are of better quality or less expensive than our competition. S.I.TE Industrial Area SITE Industrial zone with number of 91 Potential Clients http://www.thefinanceresource.com/free_business_plans/free_security_guard_service_business_plan.aspx Competitive Analysis

11. • Develop an online presence by developing and placing the Company’s name and contact information with online directories. • Establish relationships with other security companies within the targeted market. • Develop relationships with the local Association Trade Industries to develop relationships with business owners that have premises security needs S.I.TE Industrial Area SITE Industrial zone with number of 91 Potential Clients http://www.thefinanceresource.com/free_business_plans/free_security_guard_service_business_plan.aspx Marketing Objectives

12. The Company will market its security services to a broad spectrum of business clients within the target market area. These businesses include banks, retail stores (with large cash transporting needs), restaurants, jewelry businesses, and other companies that have security needs from time to time. Monarch continually integrate new marketing campaigns into Security Guard Service’s marketing plan to ensure that the Company can generate new clientele. The business will continue to directly contact the businesses in order to promote the Company’s services. Additionally, the business will maintain a number of advertisements in local business journals and publications. Finally, the Company will develop an online website that will showcase the services offered by Security Guard Service, Inc., its preliminary pricing information, licensure information, and how to contact the Company for its services. S.I.TE Industrial Area SITE Industrial zone with number of 91 Potential Clients http://www.thefinanceresource.com/free_business_plans/free_security_guard_service_business_plan.aspx Marketing Strategies

13. S.I.TE Industrial Area SITE Industrial zone with number of 91 Potential Clients http://www.thefinanceresource.com/free_business_plans/free_security_guard_service_business_plan.aspx Corporate Organization

14. Monarch Security Services (Pvt.) Ltd. Southern Region Prepaid By Afzaal Khan Tanoli