visual strategy behind BR-ND Kitchen

1. TCHEN
ND KI
BR- ible
reating poss
or c
ding game f ld
e brand cou
ven bran
ri t th
A strategy d nds and wha
bra
r appealing on
n & activati
s fo
setting esig
f naming, d
so
come in term
be

2. A game which makes possible
for BR-ND to co-create with
clients appealing brands in an
inspiring and fun way

3. Based on
scientific
research

4. << Vision
Brands stimulate desire
when they trigger
specific human drives
Brands are build from
intensive collaboration

5. Create together with the client the
first steps of an appealing brand
Mission >>

6. Combining fun, science, play and a different
mindset helps people create appealing brands
<< Insight

7. The SIX-C-MODEL® provides
insights and direction

8. Client + the BR-ND
interdisciplinary
branding team
(between 9 and 12 people)
<< Who

9. Game goals >>
Discussion
Knowledge
Inspiration
transfer
BR-ND KITCHEN
Playing (sub)
Team
Co-creation conscious
building with science
selection
A strategy driven branding
game for co-creating appealing
Promotion Category
brand recipies
BR-ND drives
Client relation
Sub-goals of the game
development
Goal of the game
Game essence

10. When >>
BR-ND KITCHEN
Analysis Creation Decision Implementation
The game is the kick-off in the
creation phase in branding

11. Besides a great team experience you will have
created three different cocktails/recipes
Why (product) >>

12. << bottom-line
A different approach to brand creation

13. THE GAME
FURTHER EXPLAINED

14. THE GAME
23PLUSONE

15. ULTIMATE GOAL / DREAM
BASIS
The 23plusone cocktail
placed on the BR-ND TRINITY

16. BR-ND KITCHEN
MOODBOARD

18. THE GAME
BUILD-UP

19. Play with different
Take a look around combinations Co-create
of the human drives cocktail/recipe 2
BR-ND
Inspiration
Co-create
For naming
For activation
cocktail/recipe 1
Branding
For personality
knowledge
Final tweaks
to the cocktails/
recipes
BR-ND KITCHEN
Experimenting
with 23plusone
(now & future)
Status Quo
Info/intro
Strategy
S F
Adjustments
Co-creating Consequences
cocktails/recipes
23plusone For design
Co-create
cocktail/recipe 3
Insight
Look at the
Realize what others do For innovation
23plusone profile of
the brand & Put the strategy
category on the table

20. THE GAME
LEVELS

21. 23plusone and the introduction of the game theme
A short movie/animation about brands, branding,
BR-ND KITCHEN
Level 1 Level 2 Level 3
TheDrives StrategyDriven CocktailCreation
Introduction
consequences
exploration
exploration
exploration
Activation
Standaard
Strategy
Optional
Optional
Optional
Naming
Design
A rational MiniGame that
A playful MiniGame which
identifies your current strategy
allows you to discover the
and how you see your strategy
human drive domains. At the
in the future. This MiniGame
end you will identify your
will also provide you with
brand profile and the category
enough inspiration to build
drives A MiniGame where you
appealing cocktails/recipes
co-create 3 cocktails and play
with them through exploration

22. THE GAME
LEVELS LAYER VIEW

23. Colour wheel
Colour wheel
Inner ring
Inner ring
TheDrives level
MainGame levels
TheDrives level
MAIN GAME LEVELS 3
2 4
5
1
6
0
StrategyDriven level
StrategyDriven level
0
6
1
5
2
4
3
3
4
2
5
1
6
0
CocktailCreation level
CocktailCreation level
OptionalGame levels
OPTIONAL GAME LEVELS
Naming level
“Design level”
Design level
“Naming level”
Activation level
“Activation level”
Base platform
Base platform
Team base
Team base

24. MORE INFO?
e
er Koen
d
Alexan -nd.com
br
koene@ 3801287
5
+31(0)6
er
im Cram com
K d.
er@br-n 04
cram 738
(0)6 229
+31
rt
st Galja m
Joo .co
@br-nd 0
galjart 778
)6 4801
+31(0
d.com
ww.br-n
visit w

25. PASSIONATE
THINKERS,
CREATIVE
DOERS.