Team Crank presented 4 concepts for oil containers: 1. Cheetah - Takes design cues from a cheetah's curved back and claws for grip. Wide sticker areas allow for branding. 2. Atlas - Smooth, minimalist design with separate areas for handling and branding. A void area provides support and torque for pouring. 3. Twheel - Inspired by the robustness of a tire, with serrations that indicate oil level and provide a distinctive grip. 4. X1D2 - A futuristic, clean design that can be easily manufactured. A flat top assists with stacking and durability while pouring.

1. Concept Presentation
Team Crank
Tigmanshu | Akash | Jatin
Indian Institute of Technology Guwahati

2. Final renders and concept elucidations

3. Concept 1
Cheetah
350ml, 500ml, 1L

4. Concept 1
Cheetah
3L, 4L, 5L

5. Concept 1
Cheetah
100ml, 175ml, 250ml

6. The overall visual appeal of the product draws some heavy inspiration from ‘Cheetah’. This
includes the colour scheme of the parts as well as some shapes and forms of the container.
The contour at the back and neck of the container derive take cues from the curvy back of
a pouncing cheetah. The grip on the left seeks resemblance from cheetah’s claws and pro-
vides a rich hold and feel. The Oil flow from the container will be smooth since it has no sharp
edges at the neck. This promises lesser spills and deters abrupt flows.
Separate and wide sticker areas ensure a superb branding, thus creating every possibility of
the product becoming attractive to the customers. The Empty space has been designed in
such a way that it doesn’t cover the instruction panel while holding
The cans can be easily stacked over one another hence would be easy to store in shelves
and can be transported in large numbers. The rise on the top right corner makes it brings it
up to the cap height, making vertical stacking easy.
Tilted neck is a new innovated addition which reduces the arc angle of the arm while the liquid
pours out. However, we have not considered the mechanism by which the machines refill the
container. It’s just that it comes out easy.
To avoid guggling, there is an air pocket.

7. Concept 2
Atlas
350ml, 500ml, 1L

8. Concept 2
Atlas
3L, 4L, 5L

9. Concept 2
Atlas
100ml, 175ml, 250ml

10. Smooth and minimalistic form paves way for the future of container design. It has separate
areas for handling and branding. Void area has developed after great brainstorming and hence,
it’s a new improvement in handling as is supports the other hand and provides sufficient
torque to aid in the flow of the liquid.
This feature is available for the range of 350ml to 5 lt.
A classy front end of the container bears the name of the company “MAK” and adds such a
value and style to its brand value that the product’s competitors will be forced to rush back
to their design rooms and start afresh, probably in stark shame of being completely rooted
out!
The smooth curve guarantees streamlined liquid flow. The users and workers would love the
upright position of the handle, as it would help them in both storing and handling of the prod-
uct.

11. Concept 3
Twheel
350ml, 500ml, 1L

12. Concept 3
Twheel
3L, 4L, 5L

13. Concept 3
Twheel
100ml, 175ml, 250ml

14. Form derived from the most robust and hard to tire part of the vehicle, its tyre.
The serrations which give a tyre like effect also act as indicators for the oil level
Robust handling and thick features gives it a very distinctive feel and look.
Good grip is essential for heavy containers and twheel just adds to the purpose.
The front end is straight; hence liquid has a laminar surface to flow on.
To avoid guggling, there is an air pocket.

15. Concept 4
X1D2
350ml, 500ml, 1L

16. Concept 4
X1D2
3L, 4L, 5L

17. Concept 4
X1D2
100ml, 175ml, 250ml

18. A futuristic model, neat clean and classy. Easy to manufacture using blow moulding. A flat top
assists in improved efficiency of stacking and caters rough handling too.
The form is inspired from a race helmet, as the front is its visor.
This can also be used for branding purposes. The streamline channel of the design eases the
flow of the liquid out of the neck which can take a torque support from the neck of the
engine oil barrel.
The intuitive form universalises the design features for all category of users. The minimalism
in its design is perhaps good for its stack ability functions and rough use.

19. Thank You