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Psychographics are AIO (activities, interests, and opinions) measures. In this discussion, you will
have a chance to utilize these AIO measures to create a psychographic profile. To do so,
complete the following:
Select a particular product that is readily available and describe it.
Utilize the AIO measures, as described to create a profile for a typical customer of that product.
Identify at least two probable items within each of the areas for the profile that you create:
Activities.
Interests.
Opinions.
Note: The profile you outline may be one of many different profiles that are appropriate for the
product.
Solution
Hi,

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Psychographics are AIO (activities, interests, and opinions) measure.pdf

  • 1. Psychographics are AIO (activities, interests, and opinions) measures. In this discussion, you will have a chance to utilize these AIO measures to create a psychographic profile. To do so, complete the following: Select a particular product that is readily available and describe it. Utilize the AIO measures, as described to create a profile for a typical customer of that product. Identify at least two probable items within each of the areas for the profile that you create: Activities. Interests. Opinions. Note: The profile you outline may be one of many different profiles that are appropriate for the product. Solution Hi,