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From idea to World



       Loreta Pižika
        WildGood
15.12.2012., Lotus conference
The Team
02.05.2010.
Opening the bowtrack
    07.05.2011.
Boar bristle brushes


• Idea came from bristle all around
• What can we offer in busy market? -ecological,
  natural, design
Gently from nature to human


- after successful hunting there is boar fur left and
  usually nobody needs it but boar bristle are the
  best material for human hair
- sustainable design
- sustainable production
- packaging
- aim to no leftovers
Sales



-   own web shop
-   design shops
-   hair salons
-   eco boutiques
-   other web shops
Who buys and appreciates?



•   USA
•   UK
•   Australia
•   Sweden
•   Latvia
•   Norway, Russia, Canada
Export

•   Belgium (Brussels)
•   Spain (Barcelona)
•   UK (London)
•   .....
How?

• information (LIAA, Gateway Baltic, British
  Council, BI, Brigade, Atsperiens, friends)
• fairs
• export missions and visits
Special care

• quality
• communication
• shipping
Challenges

•   sales +-
•   non-effective costs
•   crisis management
•   focus
Thank You!!!

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WildGood presentation

  • 1. From idea to World Loreta Pižika WildGood 15.12.2012., Lotus conference
  • 4. Opening the bowtrack 07.05.2011.
  • 5. Boar bristle brushes • Idea came from bristle all around • What can we offer in busy market? -ecological, natural, design
  • 6. Gently from nature to human - after successful hunting there is boar fur left and usually nobody needs it but boar bristle are the best material for human hair - sustainable design - sustainable production - packaging - aim to no leftovers
  • 7. Sales - own web shop - design shops - hair salons - eco boutiques - other web shops
  • 8. Who buys and appreciates? • USA • UK • Australia • Sweden • Latvia • Norway, Russia, Canada
  • 9. Export • Belgium (Brussels) • Spain (Barcelona) • UK (London) • .....
  • 10. How? • information (LIAA, Gateway Baltic, British Council, BI, Brigade, Atsperiens, friends) • fairs • export missions and visits
  • 11. Special care • quality • communication • shipping
  • 12. Challenges • sales +- • non-effective costs • crisis management • focus
  • 13.
  • 14.