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Nothing And Something Quandary
1. Is your business McDonaldized?
Cracking the culture code of your business
Customer come to your business not for what it does for them, but for what it means to
them; when your business is McDonaldized, it becomes nothing.
Nothing – when your business is generally centrally conceived, controlled and
comparatively devoid of distinctive substantive content
• NoPlace … Mall/Ebay
• NonThing… Credit card
• NonPerson.. telemarketer
• NonService… automated
• Complexity …Generic
• Spatial … Lack of local time
• Temporal … Time free
• Human… Dehumanized
• Magical… Disenchanted
Something – when your business is generally indigenously conceived, controlled, and
comparatively rich in distinctive substantive content
• Place … community
• Thing… personal loan/meals
• Person …personal banker/ hosts
• Service… human assistant
• Complexity … Unique
• Spatial …….. Local
• Temporal …Time Specific
• Human…. Humanized
• Magical …. Enchanted
Do you want to turn your business to mean something to your customers, contact ahmedia
consulting group today
ahmediatv@gmail.com
612-250-6567