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Ethan Coleman, the president and CEO of High-Tech Inc., recently stated: We are in the
business of innovation! If we don't innovate and encourage creative thinking in our employees,
we are doomed. Why should I encourage my staff to develop budgets and standards? This will
limit their creativity. Budgets, performance measures and cost control are for traditional
manufacturing organizations- Not for high-tech industries. Do you agree with what Ethan says?
Do you think it is important to have a management control system in high-tech companies?

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