power point on camera

1. 5 COMPETITIVE
BRANDS :
1. FUJIFILM
2. SAMSUNG
3. NIKON
4. CASIO
5. SONY

2. Casio has today announced two new digital cameras whose USP (Unique Selling Point) is
Casio has today announced two new digital cameras whose USP (Unique Selling Point) is
Uspof casio
Casio has today announced two new digital cameras whose USP (Unique Selling Point)
is a YouTube optimized video capture mode. Thankfully this promises to be more than
just marketing fluff as the EX-77 and EX-S880 record video using the MPEG-4 H.264
video codec, something we've been asking manufacturers to implement for some time.
You can record almost 19 minutes of 640x480 video (with audio) at 30 fps on a 1 GB SD
card, and of course both cameras support SDHC cards so that's an hour and 10 minutes
of high quality video on a 4 GB card. Moving back to still capture capabilities for a
second, both cameras have a three times optical zoom lens, the EX-S880 has an eight
megapixel sensor, the EX-S77 a seven megapixel sensor

3. USP of Nikon lens
Nikon has always used the finest glass possible to manufacture its lenses,
including its less expensive line of lenses. Now, Nikon's VR lens line uses internal
anti-vibration technology instead of in-camera technology. What are the
advantages? Inside every VR lens sits two voice-controlled motors and two
sensors. The sensors determine the amount of pitch and yaw present and uses
two separate algorithms to correct any discrepancies. The first algorithm used is
weaker and takes place when the shutter is released half-way. This allows the
image to stop "shaking" in the viewfinder and also helps with spot-metering
functions .The reason the first algorithm is weaker is to prevent the feeling of sea-
sickness when viweing the image through the finder. When the shutter is
released all the way down, the sensors make any final adjustments, the algorithm
changes to the actual image correcting algorithm and the motors adjust
accordingly. Why is this a USP? Because systems that use in-camera image
stabilization or VR-reduction make adjustments to the image by moving the
sensor during exposure, which means the image in the viewfinder remains
unstable--making composing and accurate metering more difficult.

4. Sony commercials has always played a big role in shaping my carrer. Interesting to see
where they would go now ever since they have been so quiet and out shadowed by
Apple and Samsung. I guess in this case, they just went back to the appeal of their
functional USP. With technology being all the same now, its about who shout the
sleekest rather than who shout first. Branding now comes into play for these types of
markets I guess.
For the Cybershot, they did capitalize on controlling the quality of their night shots.
Made most sense as many cameras still have that problem. Only Cannon does a better
job in the night function department than any other, so this claim will be in direct
competition.
USP of SONY

5. The advert seems to be trying to appeal to adventurers and creative’s, or those who wish
they were. As if to say that by buying a Samsung Galaxy S4 Zoom you too could be well on
your way to directing films, trekking with camels or designing custom trainers.
But more to the point it’s saying that if you do those things - or anything else interesting,
you can show it off with the Samsung Galaxy S4 Zoom. Because as it’s both phone and
camera you can use it to both communicate and take quality photos (or ‘talk and shoot’ as
the advert puts it), rather than carrying two separate devices to do that.
Beyond that, two other key points are communicated in the advert. First is the fact that the
Samsung Galaxy S4 Zoom features a 10x optical zoom, so unlike other phones you can
actually zoom into a subject with it, making it even more camera like.
The second is that you can easily share the photos you’ve taken. Not only can you share
them by text or online but you can even share them with someone while talking to them
on the phone, making the Samsung Galaxy S4 Zoom sociable in a way that a camera alone
could never be.
The advert also briefly demonstrates ‘Photo Suggest’ - a feature which shows user
submitted photos of interesting things near your current location - or lets you submit your
own, though the advert doesn’t really make any of that very clear.
USP of SAMSUNG

6. First unique selling point is Fuji on glass – Those just starting out in photography might
not know that Fujifilm glass is some of the best in the world, with Fujifilm producing
high quality optics for a variety of industries and clients, including the medium format
legendary brand that is Hasselblad.
The lens designs are brilliant and even the “kit lens” 18-55mm F2.8-4 is a wonderful,
high quality lens.
Made to last, the X-Series lenses are generally all metal constructions that are
designed to to take some punishment and produce the results you need time and time
again. I have been fortunate enough to sue a wide selection of the lenses in some
rugged environments and I have never been let down. From minimising lens flare to
capturing wonderfully bright and vibrant colours these optics really are a joy to use
USP of FUJIFILM

7. No range for my product

8. Name of my product-

9. 21x Optical Super Long Zoom
with Pinch Zoom
Smart Mode Suggest
Compose and capture shots with the best
possible settings
Enjoy & Edit
You’ve never had this much fun with a camera
Edit and organized with magic
121.2mm (4.8")
HD Super Clear Touch Display
Selfie Alarm
Take great selfies in a snap
Photo beam
Tap and share memories
Remote Viewfinder
Remotely control your camera
from a smartphone
Features of my product

10. www.photostar.com
Labeling of my product

11. Logo of my product

12. Tag line of my product

15. If you don't have a website, get one set up
5ways of promoting u r product
Set up a listing for your business in search
engine local directories.
Put videos of your product or service on
YouTube and other video-sharing and slide-
sharing sites
If you use a car or truck in your business have
your business name and contact information
professionally painted on the side of the
vehicle.
Run a contest
Pamphlets, newspapers and newsgroups

18. Internet marketing, or online marketing, refers to advertising and marketing efforts that
use the Web and email to drive direct sales via electronic commerce, in addition to sales
leads from Web sites or emails. Internet marketing and online advertising efforts are
typically used in conjunction with traditional types of advertising like radio, television,
newspapers and magazines.
Specialized Areas of Internet Marketing
Internet marketing can also be broken down into more specialized areas such as Web
marketing, email marketing and social media marketing:
1) Web marketing includes e-commerce Web sites, affiliate marketing Web sites,
promotional or informative Web sites, online advertising on search engines, and organic
search engine results via search engine optimization (SEO).
2) Email marketing involves both advertising and promotional marketing efforts via e-
mail messages to current and prospective customers.
3) Social media marketing involves both advertising and marketing (including viral
marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg

19. Organizational analysis is the process of reviewing the development, work environment,
personnel and operation of a business or another type of association.[1] This review is often
performed in response to crisis, but may also be carried out as part of a demonstration project,
in the process of taking a program to scale, or in the course of regular operations. Conducting a
periodic detailed organizational analysis can be a useful way for management to identify
problems or inefficiencies that have arisen in the organization but have yet to be addressed,
and develop strategies for resolving them.[1]
Organizational analysis focuses on the structure and design of the organization and how the
organization's systems, capacity and functionality influence outputs. Additional internal and
external factors are also accounted for in assessing how to improve efficiency. Undertaking an
organizational analysis is helpful in assessing an organization's current well-being and capacity,
and deciding on a course of action to improve the organization's long-term sustainability. A
restructuring of an Organization may become necessary when either external or internal forces
have created a problem or opportunity for improvement in efficiency and effectiveness.
When performing an organizational analysis, many details emerge about the functions and
capacity of the organization. All of these details can make pinpointing what is efficient and
inefficient difficult. Using theoretical organizational models can help sort out the information,
and make it easier to draw connections. After working through these theoretical models, the
organizations present situation is more adequately addressed, and the trajectory of the
organization can be more fully determined.

20. Environmental analysis is a strategic tool. It is a process to identify all the external and internal
elements, which can affect the organization’s performance. The analysis entails assessing the
level of threat or opportunity the factors might present. These evaluations are later translated
into the decision-making process. The analysis helps align strategies with the firm’s
environment.
Our market is facing changes every day. Many new things develop over time and the whole
scenario can alter in only a few seconds. There are some factors that are beyond your control.
But, you can control a lot of these things.
Businesses are greatly influenced by their environment. All the situational factors which
determine day to day circumstances impact firms. So, businesses must constantly analyze the
trade environment and the market.
There are many strategic analysis tools that a firm can use, but some are more common. The
most used detailed analysis of the environment is the PESTLE analysis. This is a bird’s eye view
of the business conduct. Managers and strategy builders use this analysis to find where their
market currently. It also helps foresee where the organization will be in the future.
PESTLE analysis consists of various factors that affect the business environment. Each letter in
the acronym signifies a set of factors. These factors can affect every industry directly or
indirectly.
The letters in PESTLE, also called PESTEL, denote the following things:
Political factors
Economic factors
Social factors
Technological factors
Legal factors
Environmental factor

21. Some political factors that you can study are:
Government policies
Taxes laws and tariff
Stability of government
Entry mode regulations
I have listed some determinants you can assess to
know how economic factors are affecting your
business below:
•The inflation rate
•The interest rate
•Disposable income of buyers
•Credit accessibility
•Unemployment rates
•The monetary or fiscal policies
•The foreign exchange rate

22. Some of the social factors you should study
are:
•The cultural implications
•The gender and connected demographics
•The social lifestyles
•The domestic structures
•Educational levels
•Distribution of Wealth
T for Technological factors
•New discoveries
•Rate of technological obsolescence
•Rate of technological advances
•Innovative technological platforms

23. I have mentioned some legal factors you need
to be aware of:
Product regulations
Employment regulations
Competitive regulations
Patent infringements
Health and safety regulations
Some environmental factors you can study are:
Geographical location
The climate and weather
Waste disposal laws
Energy consumption regulation
People’s attitude towards the environment

24. Threats-
A SWOT analysis (alternatively SWOT matrix) is a structured
planning method used to evaluate the strengths, weaknesses,
opportunities and threats involved in a project or in a business
venture. A SWOT analysis can be carried out for a product, place,
industry or person. It involves specifying the objective of the
business venture or project and identifying the internal and
external factors that are favorable and unfavorable to achieve that
objective.

25. Market share is the percentage of a market (defined in terms of either units or revenue)
accounted for by a specific entity. Marketers need to be able to translate and incorporate
sales targets into market share because this will demonstrate whether forecasts are to be
attained by growing with the market or by capturing share from competitors. The latter will
almost always be more difficult to achieve. Market share is closely monitored for signs of
change in the competitive landscape, and it frequently drives strategic or tactical action."[1]
Increasing market share is one of the most important objectives of business. The main
advantage of using market share as a measure of business performance is that it is less
dependent upon macro environmental variables such as the state of the economy or
changes in tax policy. However, increasing market share may be dangerous for makers of
fungible hazardous products, particularly products sold into the United States market, where
they may be subject to market share liability.

26. Customer analytics is a process by which data from customer behavior is used
to help make key business decisions via market segmentation and predictive
analytics. This information is used by businesses for direct marketing, site
selection, and customer relationship management. Marketing provides
services in order to satisfy customers. With that in mind, the productive
system is considered from its beginning at the production level, to the end of
the cycle at the consumer. Customer analytics plays a very important role in
the prediction of customer behavior today

27. Stakeholder management is a critical component to the successful delivery of
any project, programme or activity. A stakeholder is any individual, group or
organization that can affect, be affected by, or perceive itself to be affected by
a programme.[1]
Effective Stakeholder Management creates positive relationships with
stakeholders through the appropriate management of their expectations and
agreed objectives. Stakeholder management is a process and control that
must be planned and guided by underlying principles.
Stakeholder management within businesses, organizations, or projects
prepares a strategy utilising information (or intelligence) gathered during the
following common processes

28. Security management is the identification of
an organization's assets (including information
assets), followed by the development,
documentation, and implementation of
policies and procedures for protecting these
assets.
An organisation uses such security
management procedures as information
classification, risk assessment, and risk analysis
to identify threats, categorise assets, and rate
system vulnerabilities so that they can
implement effective controls

29. Types of security threats External
Strategic: like competition and customer
demand...
Operational: Regulation, suppliers, contracts
Financial: FX, credit
Hazard: Natural disaster, cyber, external
criminal act
Compliance: new regulatory or legal
requirements are introduced, or existing ones
are changed, exposing the organisation to a
non-compliance risk if measures are not taken
to ensure compliance
Internal
Strategic: R&D
Operational: Systems and process (H&R,
Payroll)
Financial: Liquidity, cash flow
Hazard: Safety and security; employees and
equipment
Compliance: Actual or potential changes in the
organization's systems, processes, suppliers,
etc. may create exposure to a legal or
regulatory non-compliance.

31. contests are an excellent means of building
brand awareness and driving product sales at
the launch phase of a product life cycle.
Sweepstake Promotions are targeted toward
both generating enthusiasm and providing
incentive reactions by stimulating customers to
submit entries into draws of chance that are
tied to product or service awareness wherein
the featured prizes are given away by client
companies. Prizes can vary in value and can be
in the form of cash, cars, holidays, electronics,
etc.

32. A website is one of the most important aspects of any business, with the growing trend
of people shopping and researching online, it has never been more important to have an
online presence.
Why a website is important
While many accountants receive new clients via referrals, there are just as many, if not
more, potential clients looking for a new accountant via other means. The easiest way
for people to research is by browsing online; a simple Google search for an accountant in
a specific area or service can immediately rule you in or out of their decision making
process. This is why you need to make sure that your website can not only be found, but
also represent you in the best possible way – not just design, but also your content.

33. Newspaper is one of the initial communication tools of the society. They’ve been the most
usual and a generally received medium to be used in conveying the local, regional,
international and national news to readers. Ever since the beginning of the society, the
newspapers were published to convey the latest happening in different parts worldwide.
Today the major dailies employ correspondents to collect news from all over the place and
also from agencies. They write about any and every event happening at all corners of the
world. They act as the guardian of the society. They help in developing public opinion. It
acts as a mirror of the society and informs everything in minute detail, thus helps in
forming a collective opinion.
In this contemporary time the role of newspapers is very significant in the promotion of
trade, commerce, and business. Big corporate houses and business houses promote their
products by putting in giving roomy ads on papers.

34. Publicity is making something know to the public, spreading information to the
general--local
or national--market. It’s information with a news value used to attract public
attention or
support.
Everybody uses publicity. Politicians, manufactures, celebrities--even the Detroit car
makers--use publicity to further their causes and gain attention.
And publicity isn’t limited to large organizations. Small committees and enterprises
use the
local newspapers to publicize events and endeavors.
Publicity differs from advertising because it’s free. Although some groups or
individuals
do trade tickets or services for free mention in publication, generally publicity is
newsworthy copy that a publication produces.
Publicity is a form of promotion, although promoting a product or service may
require
other efforts that cost the company money. Good publicity is one of the best ways to
let people know you have a worthwhile business.

35. Publicity for business is a highly cost-effective
strategy that can
Build awareness about your products/services,
expertise and people
Drive prospects to your website
Drive participation in a promotion or event
Educate the market about problems your
company can solve
Create an ongoing dialogue with the market