Valuing impact for competitive advantage


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guest lecture given to startup students at University of Salford in April 2013 as part of wider enterprise programme;

this session supported participants to explore the options and benefits of identifying the social impacts that their businesses will be creating, and how these might be used to enhance their competitive advantage

Published in: Business, Economy & Finance
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Valuing impact for competitive advantage

  1. 1. How to value the impact your businessmakes for competitive
  2. 2. introductionsI know why I’m here, but why are you?Adrian Ashton
  3. 3. How do you get noticed?• Marketplaces are crowded• How do you strand-out? What is it about youthat makes you attractive to your customers?Adrian Ashton
  4. 4. Marketplaces are changing• Consumers andcustomers becomingmore ‘ethically aware’• Rise of the ‘ethicalpound’• Introduction of SocialValue Act• Changes to regulatoryreporting requirements(companies house,environment agency,etc)Adrian Ashton
  5. 5. So how will you do it?• Make up your own system or adopt anexisting standard?– Time– Complexity– CredibilityAdrian Ashton
  6. 6. Some of the options:• AA1000• LiM• SROI• Social Accounting & Audit• LM3• Investors in People• ...Adrian Ashton
  7. 7. AccountAbility 1000Adrian Ashton
  8. 8. LIM toolAdrian Ashton
  9. 9. SROI• Identify stakeholders and impacts• Assign values to outcomes and recognise‘deadweight’- Useful to generate ‘headlines’ and understandhow you’re valued by stakeholders- Risk of inconsistent measures and values, notconsulting all groups, not considering all variablesAdrian Ashton
  10. 10. Social Accounting & Audit• Explores links between vision, mission,objectives, activities and values from internal andexternal perspectives• Generates indicators appropriate to theenterprise- Very comprehensive and seen by many as‘ultimate’ and best model- Difficult to compare report with others’Adrian Ashton
  11. 11. Local Multiplier 3 (LM3)Adrian Ashton
  12. 12. Investors in PeopleAdrian Ashton
  13. 13. But do your customers care?Lets take it as read that customers will like you ifyou can show how you’re making the widerworld (as well as theirs) a better place...- But what are the wider issues they careabout?Benefits of understanding your impacts inmaking decisions about your business aswell...Adrian Ashton
  14. 14. So what?• Is this relevant to your marketplace?• Is there a clear option for how your businesscan create social impacts of interest to yourcustomers – and should you trade on these?The risk of not doing anything andconducting ‘business as usual’...Adrian Ashton