Salford Enterprise Acadey 03.14 - should your enterprise be social as well as profitable

636 views

Published on

slides from a seminar delivered as part of a student startup programme that explored the drivers for enterprises and businesses to become more explicitly 'social', and the options, opportunities and risks that this might entail

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
636
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Salford Enterprise Acadey 03.14 - should your enterprise be social as well as profitable

  1. 1. Should your enterprise be social as well as being profitable? 07786 492313 www.adrianashton.co.uk
  2. 2. In the next 90 mins (or less...) • Drivers for enterprises to be more 'social' • Benefits of enterprises being 'social' • Risks of enterprises being 'social' • Options for how to explore...
  3. 3. Some opening words of reassurance about me... • one of top500 most influential tweeters about social enterprise • Support private firms with #csr • Approved auditor for the 'Responsible Business Standard'
  4. 4. What I’m assuming about you: • You have an idea • You know what you’re about • You’re honest with yourself
  5. 5. What I don't know about you: I know why I'm here, but why are you?
  6. 6. What we mean by a 'social'... • 'social enterprise' • 'social business' • 'responsible business'
  7. 7. All businesses are becoming 'social'...
  8. 8. Why businesses are becoming 'social'... • Legislation  - – Companies Act – Employment law – Environmental rules – Public Services (social value) Act Efficiencies Employee engagement - “Generation Y “ (job fulfilment over financial gain) Consumer interest - • Changing attitudes  Fairtrade - #buylocal - local jobs
  9. 9. What could possibly go wrong? • • • • Reputation easier to damage Exponential expectations from others Performance issues ... • Tougher decisions? • Reduced margins?
  10. 10. How to start to explore: • Talk to others – customers, suppliers, partners... • What are the trends in your industry? • Quality assurance/management standards • What options are there in your business model?
  11. 11. http://www.businessmodelgeneration.com/
  12. 12. http://youngfoundation.org/ventures/introducing-the-social-business-model-canvas-2/
  13. 13. What could you 'design' in your business model • Environment – Travel, waste, energy • Community – Local jobs, support local causes • Marketplace – Supply chain, complaints, paying bills • Transparency – Communication, business practices
  14. 14. LIM tool
  15. 15. Where now? http://unltd.org.uk/ http://www.theresponsiblebusinessdirectory.co.uk/adrian-ashton http://aspiren.net/LIM/promotion/adrian-ashton/
  16. 16. The risk of assuming 'business as usual' (textbooks are outdated...)

×