This document discusses challenges and opportunities for a social business producing reusable sanitary pads in Cambodia. It proposes a pilot phase to test selling pads to NGOs in Cambodia and customers in Japan and the US. The pilot would target sales of 100 pads to 5 Cambodian NGOs at $3 each and 100 pads each to customers in Japan and the US at $10 each. It provides estimated costs of $3320 for the pilot phase activities including product design, training, materials, a used sewing machine, production costs, and international shipment. The document also discusses challenges of distribution in rural Cambodia and high price sensitivity among Cambodian customers.

1. }
Youth and Social
Business: Social business
planning in developing
countries
Youth and Social
Business: Social business
planning in developing
countries
Q&A
Session
Reports
&
Achieve
ments 2
Reports
&
Achieve
ments 2
Reports
&
Achieve
ments 2
Unused
Section Unused
Section
Space 2 Space 1

4. Sahakareas CEDAC
（有機米・天然はちみつ事業）
。

5. Frangipani Villa Hotel
（カンボジアでのブティックホテルの展
開）

14. KIRA☆KIRA Reusable Pads
~Fashion and Comfort for All Women~

15. Social & Environmental Impacts

16. Did You Know ?????
10,000 -15,000
tampons, pads and applicators in a
woman's lifetime

17. Business Model
Inputs/ raw International Market
materials ($10-$12)
Universities,
Website: FB, Revenue
Pads Youtube reinvests
Production
Safety House
NGOs Network
Domestic Market
Employment Opportunities

18. Channels for International
Customers

19. Channels for Cambodian
Customers

20. Cambodian Market Research
YES Because….
- Save money
- soft &
comfortable
5 - Saving
environment and
resources
- Can be used
multiple times
NO Because…. - No negative
- outdated health impacts
- Lazy to wash - Want to compare
- Never used it the new product
so don’t want
to try

21. Challenges

22. #1:difficult to establish distribution networks
in rural areas
【Distribution / Sell】

23. #2:difficulty of making profit because of high
price sensitivity
$$ Cambodian women
spend on sanitary pads
less than $0.5 $0.5-2
$2-5 more than $5

24. Comparison on Costs
Disposable Pads
International Case Cambodian Case
• For 1 month - $7 $1 less than
$0.5
• For 1 Year - $84 $12 $0.5-2
• For 5 Years - $420 $60 $2-5
more than
$5
Reusable Pads
• Assume that you have 3 reusable pads which can be used up to five years…
International Case Cambodian Case
$10 per pad – $30 for three pads $3 per pad- $9 for 3 pads
– For 5 years – $30 $9
We can save $390 We can save $51

25. #2:difficulty of making profit because of high
price sensitivity

26. Pilot Phase Proposal
• Targets
– Pilot Sales to 5 partner NGO’s in Cambodia (100 pads per
NGO, $3 each  $1500 revenue) and
– Pilot Sales to individual customers in Japan and US (100 pads
per each country, $10 each  $2000 revenue)
Activities Cost (USD)
Product Design & Testing 500
Training of Employees 1000
Preparing Educational Materials 500
Production of 700 pads
- sewing machine (used) 1000
- Material 500
- Employment ($0.5/hr, 3pads/hr) 120
- international shipment 200
TOTAL: $3320

28. Thank You!!