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1. Describe how applying big data technology to social media can be useful for: (1) a chain of fitness centers, (2) a large government agency, (3) a multinational fashion retail company, and (4) a global online university. Finally, summarize the negative aspects of applying social media data in this way and identify ways to mitigate these concerns..

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1. Describe how applying big data technology to social media can be useful for: (1) a chain of fitness centers, (2) a large government agency, (3) a multinational fashion retail company, and (4) a global online university. Finally, summarize the negative aspects of applying social media data in this way and identify ways to mitigate these concerns.

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