1. 55 DEGREES NORTH
PILGRIM STREET
NEWCASTLE UPON TYNE
NE1 6BF
T +44 (0) 191 241 7000
F +44 (0) 191 241 7002
E info@think.eu
T +44 (0) 207 504 6000
F +44 (0) 207 504 6002
E info@think.eu
8-14 VINE HILL
LONDON
EC1R 5DX
DATE
VERSION
AUTHOR
Mon Dec 01 2014
1
SARA WOODMAN
ALJ TOYOTA
Content modules

2. Content modules
2 of 16
COPYRIGHT © 2014 THINK LIMITED. REGISTERED OFFICE: 55 DEGREES NORTH, PILGRIM STREET, NEWCASTLE UPON TYNE NE1 6BF. REGISTERED IN ENGLAND NO: 4573723
This document lists the content types and elements for each module within the vehicles section.
It's aim is to breakdown the content and provide a structure for copywriting and translation.
Content
type
Content
Element
Word count guide
Where needed, word count guides have been indicated.
These are a guide to help create the best amount of copy
for the design, but it is not a strict rule.

3. Vehicles
3 of 16
COPYRIGHT © 2014 THINK LIMITED. REGISTERED OFFICE: 55 DEGREES NORTH, PILGRIM STREET, NEWCASTLE UPON TYNE NE1 6BF. REGISTERED IN ENGLAND NO: 4573723
Section
Commercial Vans SUV Passenger
Header
Footer
Vehicles
2014 models still available Explore now
Tag line and brief description of
the model over a couple of lines
RAV 42015
Price from:
SR126,000
Tag line and brief description of
the model over a couple of lines
Fortuner2015
Price from:
SR126,000
Tag line and brief description of
the model over a couple of lines
FJ Cruiser2015
Get in touch
Price from:
SR 124,000
Leasing offer Free Gift
Year Title
Price
Model
list item
Image
Short
description
Offers
Title
Price
Model
list item
Image
Short
description
Title
Price
Model
list item
Image
Short
description
Year
Year
Title
Word count guide
(This is a guide rather than a fixed rule)
Model list item:
Short description: Around 10 to 15 words
Model list item:
Short description: Around 10 to 15 words
Model list item:
Short description: Around 10 to 15 words
Template: T2

4. Model overview
Specifications Grades & Prices Features
FJ Cruiser
Features
Introduction copy to features section
2014 FJ Cruiser still available Explore now
Grades and prices
Introduction copy to grades section
Specifications
Introduction copy to specifications table
Campaign title
Campaign tag line or short description
Footer
Header
FJ Cruiser
from SR12000
2015
Adventure with no boundaries
Get a Brochure
Get in touch
Leasing offer Free Gift Free Maintainance
Model Overview
4 of 16
COPYRIGHT © 2014 THINK LIMITED. REGISTERED OFFICE: 55 DEGREES NORTH, PILGRIM STREET, NEWCASTLE UPON TYNE NE1 6BF. REGISTERED IN ENGLAND NO: 4573723
Year
Title
Price
Model
Image
Tag line
Offers
Title
Campaign
Image
Short
description
Title
Section
introduction:
Features
Image
Short
description
Title
Section
introduction:
Grades
Image
Short
description
Title
Section
introduction:
Specifications
Image
Short
description
Title
Word count guide
(This is a guide rather than a fixed rule)
Feature title: 2-5 words
Feature description: Maximum 30 words
Tag line: About 5 words
Title: Same as Title of page this links to
Short description: Around 10 - 15 words
Title: Same as Title of page this links to
Short description: Around 10 - 15 words
Title: Same as Title of page this links to
Short description: Around 10 - 15 words
Brief description: About 20-25 wordsA stand-out from the crowd car for the
adventurous of mind and body.
Short
description
Model
Template: T3a

5. Model Features (overview)
Specifications Grades & Prices Features
FJ Cruiser
Performance
Safety
Exterior
Interior
Copy about tis category
of the FJ Cruiser.
Continues over two -
three lines of text.
Copy about tis category of
the FJ Cruiser. Continues
over two - three lines of
text.
Copy about tis category
of the FJ Cruiser.
Continues over two -
three lines of text.
Copy about tis category of
the FJ Cruiser. Continues
over two - three lines of
text.
Header
Footer
Download a Brochure
Get in touch
Title
Section
Introduction:
Feature
category 3
Image
Short
description
Title
Section
Introduction:
Feature
category 4
Image
Short
description
Title
Section
Introduction:
Feature
category 2
Image
Short
description
ModelTitle
Word count guide
(This is a guide rather than a fixed rule)
Section introduction
Title: Same as Title of page it links to
Short description: Around 10 - 15 words
Features PageTitle
Section introduction
Title: Same as Title of page it links to
Short description: Around 10 - 15 words
Section introduction
Title: Same as Title of page it links to
Short description: Around 10 - 15 words
Section introduction
Title: Same as Title of page it links to
Short description: Around 10 - 15 words
Template: T3b
Model Features (overview)
5 of 16
COPYRIGHT © 2014 THINK LIMITED. REGISTERED OFFICE: 55 DEGREES NORTH, PILGRIM STREET, NEWCASTLE UPON TYNE NE1 6BF. REGISTERED IN ENGLAND NO: 4573723
Title
Section
Introduction:
Feature
category 1
Image
Short
description