How Tesla sets itself apart

1. A C C E L E R A T E
S U S T A I N A B L E
How Tesla sets itself apart
N I F E | ‘D E Y A N J U | D O Y I N P H I L I P

2. I N T R O
First of all...

4. Tesla was
co-founded in July
2003 by: Eberhard,
Tarpenning, Wright,
Musk and Straubel.
Eberhard Tarpenning
Wright Straubel
A product is only
as good as its
creator(s)

5. M I S S I O N :
Expedite the move to sustainable transport and
energy, through electric vehicles and solar power.

6. CARS

7. SOLAR

8. M A T R I X
Positioning Strategy

9. Tesla
Affordable
Regular performance
Luxury
Sports Car Performance
Benz
BMW
Toyota
Porsche

10. Tesla
Traditional
Affordable
Modern
Expensive
Benz
BMW
Toyota
Porsche

11. Tesla
Super Slow
Plenty Emission
Superfast
Zero Emission
Benz
BMW
Toyota
Porsche

12. T R U T H
Truth to Self

13. ➔ To thyself be true
Elon Musk aims to ultimately
make interplanetary life possible
through sustainable energy and
transportation.
It has taken this mission close to
heart and still staying true to it.

14. R O A D S T E R

15. V E R T I C A L I N T E G R A T I O N

16. Elon Musk
E L O N

17. be handsome
wear black tees and blue jeans
tweet a lot
be flamboyant
be erratic
be an innovator

19. Design • Process
S I M P L E

20. C O M P A C T D E S I G N

21. Online • real-time • On-going
L I V E

22. P I V O T I N G Q U I C K L Y

23. C L E A N - S H E E T D E S I G N

24. Partnerships that work
A L I G N

25. P A R T N E R S H I P S

26. SPACEX
GIGAFACTORY
THE BORING COMPANY

27. O P E N S O U R C E

28. D I R E C T T O C U S T O M E R

29. Where is Tesla now?
N O W ?

32. Q U E S T I O N S ?