This document provides an introduction to using color in graphic design. It discusses how color can affect moods and emotions, and highlights the differences between CMYK and RGB color modes. Key aspects of color theory covered include contrast, color meanings, and techniques for creating corporate color schemes. The document encourages readers to explore online color tools to find color combinations and encourages experimenting with color.

1. C LOR
FOR DUMMIES

2. hello
My name is ADE

3. INTRODUCTION

4. Color is a vital point in graphic design.
Color affects mood and gives an
emotional response to the audience..
let's see an example on next page

5. FEAR!
Or

6. FEAR!

7. CMYK vs RGB

8. CMYK RGB
Cyan,Magenta,Yellow,Black Red,Green,Blue
Used for printing purposes Used on Digital Screen
Brochure, Poster, T-shirt, etc TV, LCD, Gadget, etc

9. CONTRAST

10. Contrast is the difference in visual
properties that makes an object
distinguishable from other objects and
the background

11. This is
the bad
example

12. This is
the good
one

13. COLOR MEANINGS

14. Red Green
• Passion • Fresh
• Love • Abundance
• Anger • Nature
Orange Blue
• Energy • Calm
• Happiness • Responsible
• Vitality • Trust
Yellow Purple
• Happiness • Creativity
• Fun • Royalty
• Playfull • Wealth

15. Black White
• Mystery • Purity
• Elegance • Cleanliness
• Evil • Virtue
Grey Tan or Beige
• Moody • Conservative
• Conservative • Piety
• Formality • Dull
Brown Cream or Ivory
• Nature • Calm
• Dependability • Elegant
• Purity

16. CHOOSE
THE RIGHT
COLOR

17. this
forest

18. Or this ?!
forest

21. CORPORATE

22. COLOR SCHEME

23. This is
Color Wheel

24. There are several techniques to create
a nice color scheme based on color
wheel.
• Monochromatic • Split complementary
• Analogous • Triadic
• Complementary • Tetradic

25. But, wait!

26. This is
for
dummies!

27. I'm not going
to present things
that may
make you dizzy..

28. Just go to this site and you'll find hundreds
of great color scheme combination!
• Colourlovers
• Colorschemedesigner
• Kuler

29. HAPPY COLORING...

30. www.adechriz.com
@adechriz