23. The Concept
• Reduce Isolation
– workshops at the on-campus sustainability hub
– bursting the Keele bubble
• Benefit Volunteers
– IT Skills for seniors
– Writing, editing, and publishing experience for
humanities students
• Preserve history
C onception
24. • Launch Night
• Students
– Facebook & Email
– Fundraiser
• Grey Matters and Sharon George
• Publishers
• Distributors
– Webberly’s
– Pottery Museums
– Students Union Shop
1 C ontact
25. • Promotional Materials
– Logo
– Video
– Pictures
• Website
• Funds
• Manuscripts & Books
1 2 C reation