This month sees a continuation of the trend of recent months as the Microsoft made Lumias (the 535, 640 and 435) having the largest growth and while it’s popularity continues to decline, the 520 is still the most popular device in use worldwide. This is also the first month where the 950 and 950XL have shown up in our stats after going on sale. Globally the 950 is more popular than the 950XL but this is not the case in all countries. In addition to the US we look in detail at the devices in use in the UK, France, Russia, Australia and India.

1. AdDuplex Windows Phone Statistics
Report – December, 2015
December 15th, 2015
Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich

2. Windows Phone Statistics Report
This month sees a continuation of the trend of recent months as the Microsoft made Lumias (the
535, 640 and 435) having the largest growth and while it’s popularity continues to decline, the 520 is
still the most popular device in use worldwide.
This is also the first month where the 950 and 950XL have shown up in our stats after going on sale.
Globally the 950 is more popular than the 950XL but this is not the case in all countries.
In addition to the US we look in detail at the devices in use in the UK, France, Russia, Australia and
India.
www.adduplex.com 2
December 15th, AdDuplex

3. Data Source
This report is based on data collected from 5,222 Windows Phone apps running
AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of
December 15th, 2015 (UTC time) unless otherwise stated.
We have made every attempt to consolidate different reported phone model names
under their canonical retail model names, but it is possible that some of the rare model
name variations were not accounted for.
AdDuplex is the largest cross-promotion network for Windows Phone and Windows
Store apps and games empowering developers and publishers to promote their apps
for free by helping each other. AdDuplex was established in January 2011 in Vilnius,
Lithuania. As of December 2015, more than 10,000 apps actively use AdDuplex to gain
more visibility.

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5. Windows Phone Devices Worldwide
December 15th, AdDuplex
The biggest changes this
month is the growth of Lumia
640 which is up 0.7%.
There are other increases for
the 535 (0.6%) and the
640XL (0.3%)
The 520 remains the most
popular device globally but
it’s prevalence continues to
decline and this month it’s
down another 0.6%.
There are also decreases in
market share for the 630
(0.3%) and the “other”
category (0.5%)
www.adduplex.com 5
NOKIA Lumia 520
14.0%
MICROSOFT Lumia 535
11.4%
NOKIA Lumia 630
8.8%
NOKIA Lumia 635
7.5%
MICROSOFT Lumia 640
5.3%
NOKIA Lumia 530
4.8%
NOKIA Lumia 625
4.7%
MICROSOFT Lumia 435
3.5%
NOKIA Lumia 920
3.1%
MICROSOFT Lumia 640 XL
3.0%
Other
33.9%

6. Windows Phone 8 Manufacturers
December 15th, AdDuplex
Last month we saw the first
small decline for
Nokia/Microsoft and this
month it continues.
The full set of changes since
last month are:
NOKIA/Microsoft –0.05%
HTC –0.01%
SAMSUNG -0.07%
HUAWEI unchanged
BLU + 0.02%
Other + 0.08%
www.adduplex.com 6
NOKIA/Microsoft
96.97%
HTC
1.24%
SAMSUNG
0.55%
HUAWEI
0.26% BLU
0.24%
Other
0.74%

7. OS Versions – Worldwide
December 15th, AdDuplex
With sales of the 950, 950XL
and 550 devices contributing
to this chart for the first time,
Windows 10 Mobile is the
only OS growing in market
share and expected to be
more popular than WP8.0 by
next month.
The changes this month are:
WP 7.x is down 0.2%
WP 8.0 is down 0.2%
WP 8.1 is down 1.3%
Win 10 is up 1.8%
www.adduplex.com 7
Windows Phone 8.1
77.6%
Windows Phone 8.0
8.9%
Windows 10 Mobile
8.8%
Windows Phone 7.x
4.8%

8. Windows Phone Devices – US
December 15th, AdDuplex
The only change this month
is the 435 gaining 0.8%
share from last month to
enter the top ten in seventh
place.
The biggest change is for the
640 which has gained 2.0%
since last month.
The biggest loss is for the
635 which has lost another
0.8%
Outside the top ten the 950 is
more than twice as popular
as the 950XL.
www.adduplex.com 8
NOKIA Lumia 635
31.3%
MICROSOFT Lumia 640
16.5%
NOKIA Lumia 521
6.0%
NOKIA Lumia 630
4.8%
NOKIA Lumia 520
3.7%
NOKIA Lumia 920
3.3%
MICROSOFT Lumia 435
3.3%
NOKIA Lumia 530
2.9%
HTC One (M8)
2.7%
NOKIA Lumia 928
2.5% Other
23.0%

9. Windows Phone Devices – UK
December 15th, AdDuplex
Lots has changed in the three
months since we last looked at
the UK
The 635 is still the most
popular device and has
increased it’s share by 0.9%
Second and fourth place
devices have switched with the
535 gaining 2.4% and the, once
dominant, 520 down 2.5%
The biggest other percentage
changes are for the 640 (up
2.2% and five places), the 435
(up 1.3%) and the 625 (down
1.3%).
Outside the top ten, the 950XL
is proving more popular than
the 950.
www.adduplex.com 9
NOKIA Lumia 635
15.5%
MICROSOFT Lumia 535
12.7%
NOKIA Lumia 630
9.4%
NOKIA Lumia 520
9.0%
MICROSOFT Lumia 640
6.6%MICROSOFT Lumia 435
6.3%
NOKIA Lumia 930
5.4%
NOKIA Lumia 625
4.9%
NOKIA Lumia 735
4.7%
NOKIA Lumia 530
4.3%
Other
21.1%

10. Windows Phone Devices – France
December 15th, AdDuplex
Since August there have been
no new entries in the top ten
but the 640 has increased in
position by four places and
4.0% in market share.
Other big changes are:
635 + 0.9%
520 - 3.3%
535 + 2.2%
625 - 1.9%
1320 - 1.4%
530 - 1.7%
The “other” group has grown by
2.1% and includes the 950 and
950XL with the former proving
more popular.
www.adduplex.com 10
NOKIA Lumia 635
19.1%
NOKIA Lumia 520,
11.8%
MICROSOFT Lumia 535
9.5%
MICROSOFT Lumia 640
8.5%
NOKIA Lumia 625
7.1%
NOKIA Lumia 1320
5.4%
NOKIA Lumia 530
4.7%
NOKIA Lumia 830
4.2%
NOKIA Lumia 930
3.9%
NOKIA Lumia 925
3.7%
Other
22.0%

11. Windows Phone Devices – Russia
December 15th, AdDuplex
Since we looked at Russia
back in October the 535 is still
on top and has continued to
gain share increasing by 0.8%.
The biggest gain is for the 640
which hits up 1.0%.
The biggest loss is for the
“Other” group which is down
1.2%
There’s also a new entry in the
top ten as the 435 has gained
0.7% and is now the seventh
most popular device in use.
Russia was the first country to
start selling Lumia 550 and it is
more popular than both 950
and 950 XL at the moment.
www.adduplex.com 11
NOKIA Lumia 630
15.6%
MICROSOFT Lumia 535,
11.3%
NOKIA Lumia 520
7.7%
MICROSOFT Lumia 640
7.0%
NOKIA Lumia 625
4.2%
NOKIA Lumia 920
4.0%
MICROSOFT Lumia 435
3.2%
NOKIA Lumia 720
2.9%
MICROSOFT Lumia 430
2.9%
NOKIA Lumia 925
2.9%
Other
38.3%

12. Windows Phone Devices – India
December 15th, AdDuplex
The 730 and 540 have
swapped positions, as have
the 640XL and the 625, but
otherwise the chart looks the
same as it did to months ago.
The biggest changes are
535 up 0.6%
520 down 0.6%
540 up 1.5%
640XL up 0.5%
720 down 0.6%
The 950, but not the 950XL,
appears in our stats but there
are 48 other devices
currently more popular than
it.
www.adduplex.com 12
MICROSOFT Lumia 535
23.2%
NOKIA Lumia 520
14.0%
MICROSOFT Lumia 540
8.5%
NOKIA Lumia 730
7.9%
NOKIA Lumia 630
6.1%
MICROSOFT Lumia 640 XL
4.9%
NOKIA Lumia 625
4.9%
NOKIA Lumia 720
3.5%
NOKIA Lumia 525
3.0%
NOKIA Lumia 530
2.8%
Other
21.2%

13. Windows Phone Devices – Australia
December 15th, AdDuplex
Lots of big changes in these
figures. The most notable of
which is the 11.3% share
increase for the 532.
The other big changes are:
640 up 1.8%
930 down 1.4%
520 down 1.8%
530 down 2.9%
920 down 1.7%
Other down 3.8%
Within the “other” category
the 950XL is more than twice
as popular as the 950.
www.adduplex.com 13
MICROSOFT Lumia 532
19.2%
MICROSOFT Lumia 640,
10.0%
NOKIA Lumia 930
7.4%
NOKIA Lumia 520
6.8%
NOKIA Lumia 530
6.8%
NOKIA Lumia 625
5.6%
NOKIA Lumia 630
5.4%
NOKIA Lumia 635
4.8%
NOKIA Lumia 920
4.3%
MICROSOFT Lumia 640 XL
4.1%
Other
25.5%

14. • We continue to see RM-115[x] phones from Microsoft which are 720p 5” devices. However there
aren’t that many of them, so it doesn’t look like something to be released in the near future.
• Additionally we’ve come across a few instances of RM-1160/1162 which, from the limited data
we have seen, appears to be a 768x1280 5.4” device.
• Another interesting item we’ve seen only once for now is something called LG V496. If you look
this model up it appears to be a 8.0” Android tablet. Could this be the first Windows 10 Mobile
tablet?
• Also we see quite a lot of Acer S58xWWxGEN1. This one appears with 2 screen resolutions in our
logs – 1080p and 768x1280. Both pointing to the same 5.2” screen. Is this that Continuum phone
they’ve shown at IFA?
• HP seems to be testing a 768x1280 5.4” phone called Falcon.
• As for Windows 10 upgrades for existing non-Microsoft devices, we see a lot of promising data:
there are phones being tested from basically every manufacturer out there. Including HTC One
M8 and 8X, Samsung ATIV S and ATIV SE, LG Lancet, HUAWEI Ascend W1 and W2 and others.
Unreleased phones, Windows 10 upgrades
December 15th, AdDuplex
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