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AdDuplex Windows Device Statistics Report – August, 2016

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This month we look at the top Windows phones in general and Windows 10 Mobile devices in particular.

We observe accelerating growth in Windows 10 Mobile usage share and take a look on how Windows 10 Anniversary Update is propagating on both PCs and mobile. And our findings will definitely surprise you…

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AdDuplex Windows Device Statistics Report – August, 2016

  1. 1. AdDuplex Windows Device Statistics Report – August, 2016 August 22nd, 2016 Compiled by Lijana Juozaityte and Alan Mendelevich
  2. 2. Windows Phone Statistics Report This month we look at the top Windows phones in general and Windows 10 Mobile devices in particular. We observe accelerating growth in Windows 10 Mobile usage share and take a look on how Windows 10 Anniversary Update is propagating on both PCs and mobile. And our findings will definitely surprise you… www.adduplex.com 2 August 22nd, AdDuplex
  3. 3. Data Source This report is based on data collected from around 5,000 Windows phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of August 22nd, 2016 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of August 2016, more than 10,000 apps actively use AdDuplex to gain more visibility.
  4. 4. AppRaisin App Pick of the Month Get it now! Vinci Probably the most fashionable photo app on the Windows Store! Turn your photos into unique pieces of art using neural networks and artificial intelligence of Vinci app. Get the app here.
  5. 5. Windows Phone Devices Worldwide August 22nd, AdDuplex The lead of Lumia 535 over the all time favorite is pretty solid now - 1.9% compared to 1.2% last month. It is quite possible that Lumia 640 may overtake 520 next month as well. The only other Top-10 phone marching up is Lumia 640 XL. As for Windows 10 Models: Lumia 550 moved from #23 to #18, 950 - #26 to #25, 650 - #28 to #26 and 950 XL - #33 to #31. www.adduplex.com 5 MICROSOFT Lumia 535 12.3% NOKIA Lumia 520 10.4% MICROSOFT Lumia 640 9.8% NOKIA Lumia 630 8.1% NOKIA Lumia 635 6.3% MICROSOFT Lumia 640 XL 5.0% NOKIA Lumia 530 4.4% MICROSOFT Lumia 435 4.2% NOKIA Lumia 625 3.8% NOKIA Lumia 920 2.5% Other 33.1%
  6. 6. Windows 10 Mobile Devices Worldwide August 22nd, AdDuplex Lumia 550 is now the most popular phone running Windows 10 Mobile. It was behind 2 earlier models in July, but has surpassed both Lumia 640 and 535 over the month. Lumia 650 is growing as well (+1.2%) with only minor changes elsewhere on the chart. www.adduplex.com 6 MICROSOFT Lumia 550 12.9% MICROSOFT Lumia 640 12.7% MICROSOFT Lumia 535 12.2% MICROSOFT Lumia 640 XL 10.9% MICROSOFT Lumia 950 6.7% MICROSOFT Lumia 650 6.6% NOKIA Lumia 930 5.6% MICROSOFT Lumia 950 XL 3.7% NOKIA Lumia 730 3.6% NOKIA Lumia 830 3.3% Other 21.8%
  7. 7. Windows Phone Devices - US August 22nd, AdDuplex Not much has changed in US since we last looked at it in May. The most notable change is that Lumia 950 is now in the top-10 at #9. This is especially interesting when you consider that other newest generation Lumias didn’t even make it in the top- 20. So, feels like carrier partnerships still matter even for niche products. www.adduplex.com 7 MICROSOFT Lumia 640 28.5% NOKIA Lumia 635 23.3% NOKIA Lumia 521 3.8% NOKIA Lumia 920 3.6% NOKIA Lumia 630 3.2% HTC One (M8) 3.0% MICROSOFT Lumia 640 XL 3.0% MICROSOFT Lumia 435 2.6% MICROSOFT Lumia 950 2.4% NOKIA Lumia 520 2.3% Other 24.2%
  8. 8. OS Versions – Worldwide August 22nd, AdDuplex Looks like the growth of Windows 10 Mobile is accelerating each month. Last month the growth doubled from 0.5% to 1%. This month it more than doubled again. Windows 10 Mobile is now on 14% of Windows phones. www.adduplex.com 8 Windows Phone 8.1 77.3% Windows 10 Mobile 14.0% Windows Phone 8.0 6.7% Windows Phone 7.x 1.9%
  9. 9. Windows 10 Mobile Versions August 22nd, AdDuplex What’s even more interesting is that the Anniversary Update (aka 1607) is now on more than half of all the Windows 10 Mobile phones. On one hand, this may suggest that the majority of Windows 10 Mobile users are enthusiasts who go out of their way to get the latest update. But, on the other hand, we hear reports of even the AT&T branded phones getting the update automatically. So, it could be that Microsoft is just more “aggressive” with the update this time around. www.adduplex.com 9 Windows 10 Mobile 1511 41.3% Windows 10 Mobile 1607 52.4% Windows 10 Mobile RS2 (Insider) 6.3%
  10. 10. Windows 10 Desktop Versions August 22nd, AdDuplex The situation on “big Windows” is quite different. Only 16.2% are on the latest stable version, even though it came out more than 2 weeks ahead of its Mobile sibling. 6.1% are still running the initial release of Windows 10 and the vast majority is on 1511. www.adduplex.com 10 Windows 10 6.1% Windows 10 1511 77.2% Windows 10 1607 16.2% Windows 10 RS2 (Insider) 0.6%
  11. 11. Click here to share your story App Feature Wish List What app or game features do you miss? Publish your article until August 31st 2016 and get a chance to win iPhone 6S, Samsung Galaxy S7 or Lumia 950!
  12. 12. AdDuplex CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS CONNECT WITH US facebook.com/adduplex @adduplex www.adduplex.com copyright © 2016

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