The market trend is to grow retail business online using e-Commerce to achieve better sales. Matthew Kwan, Principal Consultant of Adams (www.adamshk.com) presented tips and tricks of how to better leverage the power of e-Tailing during the seminar being organized by Hong Kong Retail Management Association "Inspiration for Retailers – Key Challenges Faced by eCommerce Businesses" on May 4, 2018.

1. The Hong Kong Retail Management Association
Inspiration for Retailers – Key Challenges Faced by eCommerce Businesses
Matthew Kwan
Principal Consultant, Adams
May 4, 2018
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網上零售的迷思：
創建高質的網店
e-Tailing Magic:
Creating a Quality e-Shop

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DISCLAIMER
Copyright © 2018.
Adams Company Limited
No part of this document is allowed to reprint or circulate publicly
without consent.

3. Successful Transactions
(Payments)
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• Choices of Payment Methods
• Mobile Friendly?

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Credibility…Trust
• 3R Customers
• Comments…
• Testimonials…

5. Competitiveness
Total Basket/Checkout Price
• Product Prices (Promotion)
• Delivery/Shipment Cost (Free?)
• Shipment Methods/Timing
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6. Choices to Choose/Compare
Exact models…
Cross Selling & Up Selling
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7. Mobile Speed must be Fast!
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• Photos optimized!
• Location changes

8. Customer Experience
is Everything!
• Photo Quality
• Search Products
• Comparison
• Language/Currency
• Product Descriptions
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9. We look forward to collaborating with you!
www.adamshk.com
www.facebook.com/adams.news
www.youtube.com/adamshongkong
www.slideshare.net/adamshk
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