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1.Social media has become more important to brand managers today because they are a: a. medium for brands to discuss their products benefits. b. way for brands to showcase their design expertise. c. medium for customers to discuss how to use the brand with other customers. d. brand touchpoint. 2.In the _____; _____ would be people whose views have input in the buying process. a. Buying center; influencers b. Modified rebuy; initiators c. Buying center; approvers d. Straight rebuy; deciders.

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1.Social media has become more important to brand managers today because they are a: a. medium for brands to discuss their products benefits. b. way for brands to showcase their design expertise. c. medium for customers to discuss how to use the brand with other customers. d. brand touchpoint. 2.In the _____; _____ would be people whose views have input in the buying process. a. Buying center; influencers b. Modified rebuy; initiators c. Buying center; approvers d. Straight rebuy; deciders

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