Shopping cart abandonment is a major problem facing all online retailers, whether you are selling a product or the experience of attending a live event at your venue. Business Insider recently estimated that collectively, shopping cart abandonment amounts to $4.6 trillion in lost revenue every year. While some of this loss is bound to happen, there are ways that you can minimize it for your organization and turn abandoned shopping carts into profitable online conversions. There are many reasons to focus on your eCommerce channel and online conversions that go beyond the obvious increase in sales and revenue. By providing a seamless experience for your online shoppers, you are helping to boost your brand image and their positive association with your organization, which encourages them to become or remain loyal patrons. Furthermore, by shifting more sales to online channels, you are able to ease the strain on your box office and streamline your own operations in many ways. It’s important to optimize your eCommerce site for success because as online shopping becomes more ubiquitous, expectations continue to rise. Some of the top reasons that consumers cite for abandoning their cart include unexpected costs at checkout, a complicated site navigation, and the lack of payment options. Customers also have high standards for mobile shopping experiences, leading to higher rates of cart abandonment on mobile devices. What does this mean for our clients selling tickets to live events and performances? Whether you are a performing arts center, festival or live entertainment venue, we recommend starting with a few basic principles on your website. Imagine you are a patron purchasing tickets to an event. Can you easily find and purchase the tickets that you want? Is it easy to locate and click your “Buy Tickets” button, or is it buried further down the page or lost in a sea of other calls to action? In general, simplicity is key, and we recommend using ample white space and organized content to keep your website attractive to your visitors. Responsive design is also key, so that patrons can have the same enjoyable experience no matter which device they use. We apply the same design and user experience principles to our accesso ShoWare solution to ensure the same enjoyable experience throughout the digital guest journey. Our white-label design allows your look and voice to remain consistent, building trust and creating a seamless transition for your users. We use responsive design that preserves all of the functionality of your website for your mobile and tablet shoppers. Plus, with our All-In Pricing option, you can choose to bundle all ticket fees together, so that your patrons can commit to that price right from the start, avoiding any unpleasant surprises at the end of the transaction. Our solution also supports a variety of payment options including gift cards, credit cards, and even payment plans.

1. SimpleTips to Increase Online Conversions
Webinar Series Presents:

2. Your Presenters
Wendi Yanez
Sales Director
Missy Allnut
Sales Engineer

4. Qband
Qsmart
Qbot
accesso Prism℠

5. A Leader in 9 Different Markets

6. $102.5M $17.9M
Revenue R&DAnnualSpend
Our R&D spend is almost equal
to some of our competitors’
entire annual revenue.

7. Innovation
ThatMovesYou
Front &Center

8. WhatWe Can HelpWith
eCommerce Solutions OnSite Ticketing

10. OnlineCart
AbandonmentValue
4.6Tdollars
each year.
- Business Insider

11. Customer Expectations

14. Optimizing eCommerce for
your Guests

15.  Include a “Buy Tickets”
button above the fold on
every page.
 Limit and prioritize your
calls to action.
 Organize your content.
 Use ample white space.
 Utilize responsive design.
 Never stop testing.
Website
Design 101

16. White Label Design

17. Responsive Design

21.  All on one screen.
 Reduce clicks and steps.
 Use visual guides.
 Show security certificate.
 Detect errors automatically.
 Offer guest checkout.
 Offer social media login
options.
Make
Checkout
Fast andEasy

22. Strategic Pricing
and Promotions

23. 35%
Amazonattributes
ofitsrevenueto
CROSS-SELLING

25. Round-Up

26. Client Success Stories

27. SeattleThunderbirds
- ColinCampbell,VicePresident
&AssistantGeneralManager
“Accesso ShoWare has been an all-around great
system. It’s easy for customers to use and it makes it
extremely easy for them to buy tickets online.
The customer response has been fantastic, and
they’re happy with reduced fees. It all adds up to a
happier fan base and more efficient and smarter
business operations at the same time.”

28. Porter County Fair
- DavidBagnall,Grandstand
EntertainmentPublicity
““The Accesso ShoWare ticketing suite has gone
above and beyond our expectations and has not only
increased attendance at our fair and concerts but has
also increased the average revenue per patron.
Everyone who is serious about selling tickets,
increasing revenue, and streamlining operations
needs Accesso and their Accesso ShoWare ticketing
solution!”

29. Live Demo

30. sales@accesso.com
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