To help unlock trillions in potential profit over the next decade, retail and consumer goods leaders in the U.S. must turn up the digital technology dial in order to meet rapidly changing market needs.

1. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.United States

2. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
DIGITAL
IS REINVENTING THE
PURCHASING EXPERIENCE
The retail and consumer goods industries
will change more in the next 10 years than
they have over the past 40.
One prime force is responsible –
digitalization.

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NEW BUSINESS MODELS
ARE EMERGING
With a shift in consumer spending from
products to services, the retail industry is
likely to see greater value migration (from
one company or business model to another)
than value addition. Adapting business
models to accommodate these new trends
could be highly profitable.
• A digital wave could bring a cumulative US $2.95 trillion in value to the
retail industry by 2025.

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WHAT WILL THESE
NEW MODELS LOOK LIKE?
SHARING
ECONOMY
Convenience and experience over ownership,
at a fraction of the price.
In the U.S., 37% of consumers say they’d use a
rental subscription for clothing, renting an item
for an occasion and returning it after, instead of
purchasing it outright.
NEXT GENERATION RENTAL MARKET

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Expertly curated products tailored to the
individual and automatically delivered.
In the U.S., 32% of consumers say they'd use
this subscription for clothing, where an expert
personally selects items you might like based
on previous purchases.
WHAT WILL THESE
NEW MODELS LOOK LIKE?
PERSONALIZATION
ECONOMY
’SURPRISE ME’ SUBSCRIPTIONS

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Smart sensors detect when a product is
running low and automatically re-orders and
delivers it. In the U.S., 47% of consumers would
use auto-replenishment for household goods
like detergent.
In the U.S., 43% of consumers would consider
this model for fresh food items.
WHAT WILL THESE
NEW MODELS LOOK LIKE?
REPLENISHMENT
ECONOMY
AUTO-REPLENISHMENT

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Services are outsourced so someone else does
the heavy lifting.
In the U.S., 35% of consumers would use this
service for their laundry – pick-up, wash-and-
fold, and delivered back to their door.
WHAT WILL THESE
NEW MODELS LOOK LIKE?
SERVICES
ECONOMY
’DO IT FOR ME’

8. Learn more about the ways digital is shaping the future of the
retail and consumer goods industries with our full report:
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Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
Painting the digital future
of retail and consumer
goods companies
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