The document discusses the challenges facing agribusiness ventures, including issues with logistics, over-regulation, lack of technology and infrastructure. It suggests possible solutions such as business model innovation, end-to-end value chain management, focusing on controllable factors, innovating processes and technology, and having a customer product focus. Additionally, it notes that agribusiness requires long term commitment, more funding than planned, and passion to succeed.

1. A point of view on
Tuning in to the right frequency for
success in agri-business ventures
A perspective from the border
Raghavendra Prasad
CEO, Wifin Technologies Pte Ltd
NIABI 2012, New Delhi

2. The challenges
 Even the great Michael Porter would go mad!
 Supply side logistics
 Customer-side logistics
 Process challenges
 Competitive challenges – global
 Substitution threats
 Over-controlled and over-regulated
 Minimal technology interventions/ innovations in
the total value chain
 Infrastructural support – less said the better

3. Possible solutions and opportunities
 Business model innovation with total win-win (Makhana)
 End-to-end value chain (ITC/ Pepsi/SV)
 Focus on controllables
 Staying away from the herd/ bandwagon
 Hi-Speed Technology/ Process Innovations
 Customer – Product Focus
 Clearly defined performance metrics

4. Possible solutions and opportunities
 Re-inventing traditional practices with a modern touch
 Realizing it’s not for the faint-hearted
 It’s a medium to long term venture
 It invariably requires twice the budgeted investment
and working capital
 The “next great miss-not” opportunity is a myth
 Funding options are aplenty today
 There are good support mechanisms evolving – leverage
 Finally, it’s all about passion – bordering on obsession

5. Thanks
rags@wifintech.com