Company Insights Sample GM

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General Motors Co.

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Company Introduction
▪ About General Motors Co.
▪ Plant & facilities
▪ Global Reach
01
Revenue Structure
▪ Global Revenue: 2014-2016
▪ Regional Revenue
02
General Motors Sales
▪ Regional Sales Data
▪ GM Market share
03
General Motors Business Strategy
▪ Critical Success Factor
▪ Business Strategy
▪ Growth Strategy
▪ Market positioning
▪ Operating Plan
▪ Product Lifecycle
Chevrolet
Buick
GMC
Cadillac
04
Competitive Landscape
▪ Competitive Analysis
▪ SWOT Analysis
05
Technical Collaboration
▪ Digital Solution Collaboration
▪ Hardware Solution Collaboration
06
Table of Contents

3. 3
Company Introduction
1 ▪ About General Motors Co.
▪ Plant & facilities
▪ Global Reach

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About General Motors Co.
General Motors Company (GM) was established in 1897 and is headquartered in Detroit, Michigan, United States.
The company along with its subsidiaries builds, designs, and sells cars, crossovers, trucks, and automobile parts
across the globe. Additionally, the company offers security, connected safety, mobility solutions, and information
technology services. As of yearend 2016, the company reported to have an employee strength of approximately
225,000 globally. General Motors Co. is listed on the New York Stock Exchange.

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General Motors Co.
Plant & Facilities
• Vehicle Assembly
• Powertrain
• Metal Centers
• Components Holdings Facilities
• Tooling Center
• Battery Assembly

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General Motors Co. Global Reach
GM North-America Mfg. Facilities
Assembly XX
Powertrain XX
Other XX
Total XX
GM South America Mfg. Facilities
Assembly XX
Powertrain XX
Other XX
Total XX
GM International Mfg. Facilities
IO Consolidated China JVs
Assembly XX XX
Powertrain XX XX
Other XX XX
Total XX XX
GM Europe Mfg. Facilities
Assembly XX
Powertrain XX
Other XX
Total XX

7. 7
Revenue Structure
2 ▪ Global Revenue: 2014-2016
▪ Regional Revenue

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Revenue (US$ Billion)
155.92
152.35
166.38
145
150
155
160
165
170
2014 2015 2016
In 2016, General Motors Co. reported an
annual revenue of US$ 166.38 billion.
In 2015, General Motors Company
reported an annual revenue of US$
152.35 billion.
In 2014, General Motors Co. reported an
annual revenue of US$ 155.92 billion.

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XX
XX
XX
90
95
100
105
110
115
120
125
2016 2015 2014
North-America Yearly Revenue
North-America Yearly Revenue
XX
XX
XX
XX
XX
2016 Net Revenue (USD Billion)
166.38Bn
GM North-America
GM Europe
GM International
GM South America
Financial
Employees: 55,000 (U.S)
Manufacturing Facilities: XX
Market Share: XX%
General Motors Co. Regional Revenue
Wholesales
(000s)
XX XX XX

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General Motors Sales
3 ▪ Regional Sales Data
▪ GM Market share

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General Motors Co. Market Share
XX
XX
XX
XX
XX
XX
0
5
10
15
20
25
30
Cars Trucks Crossovers
U.S. Market Share (%)
2017 (%) 2016 (%)
North-America XX XX
APAC, MEA XX XX
South-America XX XX
Europe XX XX
Global XX XX
2016 2017

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General Motors Vehicle Global Sales (As of Dec. 2017)
Region Total Sales % Change
GM North-America XX XX
GM Europe XX XX
GM South-America XX XX
GM International XX XX
China XX XX
Total XX XX
Sales By Brand Total Sales % Change
Chevrolet XX XX
Buick XX XX
GMC XX XX
Cadillac XX XX
Opel/Vauxhall XX XX
Holden XX XX
Baojun XX XX
Wuling XX XX
All Others XX XX

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General Motors Business Strategy
4 ▪ Critical Success Factor
▪ Business Strategy
▪ Growth Strategy
▪ Market positioning
▪ Operating Plan
▪ Product Lifecycle
▪ Chevrolet
▪ Buick
▪ GMC
▪ Cadillac

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Critical Success Factors
GM use advanced OBD system which
XX
Environmental & Regulatory
GM purchase wide variety of raw
materials, XXXXXXXX to manufacture
their products
Raw material services and
supplies
XX
Autonomous Technology
XX
XX
Product Development
In the years ended
December 31, 2016, 2015 and 2014
research and development expenses were
$XX billion, $XX billion and $XX billion.
R&D investment
GM market vehicles worldwide primarily
XX, dealers and authorized sales,
service and parts outlets. As of 2016,
GM has total XX authorised dealers
Relationship with Dealers
GM use several methods to promote XX
and
finance rate support
Product Pricing
GM primarily focus on overall vehicle
XX, fuel economy and functionality
Competitive Position and Vehicle Sales

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Business Strategy
Business Strategy
Strategy
Plan New Products/
Services
Plans Acquisitions
In XX, the
company
launched XX
The company
planned to launch
XX new models in
XX
In October, GM
announced the
acquisition of XX.
New
Products/
services Plans
Acquisitions

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Growth Strategy
Earn customers
for life
Lead in
Technology &
Innovation
Brand Growth
Core Efficiencies
• Product diversity
• Industry lead for quality & safety
• Improved customer ownership experience
• XX 4G LTE and connected car, alternative propulsion,
urban mobility (ride and car sharing), active safety
features and autonomous vehicles
• XX in the U.S. and China
• XX and XX in Europe
• XX globally
• Expecting to exceed target of $XXB of operational
(commercial material, logistics, etc.) and functional
cost efficiencies by XX vs. XX

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Market Positioning
Market positioning matrix
Market consumer perception
Marketgrowth
XX
XX
XX
Market growth factors
XX is closely gaining market share in North
America with the introduction of electric
vehicles and other new models
XX have most potential to gain market share
in Hybrid market
The cost of manufacture suffers XX most
XX and XX enjoy the healthy market share
due to XX
XX has high market capitalization followed by
XX and XX
Consumer preference of both XX and XX are
high at present stage
The low cost of after sales of XX and XX
ranks them higher but outlook of XX is quite
promising in next few years

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Operating Plan
• Launched its XX
• GM Fleet and MapAnything offered solutions to improve mobile
workforce productivity
• Divested XX and XX to PSA Group
• Planned to launch XX new models in XX
2017
2016
2015
2014
2013
2012
• Recognized as supplier of the year for 2015 from XX
• Launched XX XX
• Opened a store at the Renaissance Center in Downtown Detroit
• Announced the acquisition of XX XX
• Planned a partnership with XX to provide telematics solutions
to XX
• Introduced XX XX
• Announced the investment of $XX million at the Parma XX,
Northeast Ohio
• Launched the 2016 XX
• General Motors do XX planned to invest $XX billion in XX from
2014 to 2018
• Introduced 2014 XX XX with LT1 6.2L V-8 engine
• Opened Information Technology Innovation Centers in Phoenix area
• Began production of new XTS luxury sedan in China
• Completed the sale of XX% equity interest of General Motors
Strasbourg to an external third party
• Decided to invest $XX million in its global powertrain engineering
headquarters to build a new test wing
• XX XX and GM announced further steps in their alliance
• Announced the construction of $XX million stamping facility in
Texas
• General Motors Ventures invested in XX XX Company
• Received order for XX Chevrolet Express CNG vans from XX
• GM purchased XX million shares of GM common stock held by US
Department of XX for $XX million

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Product Life Cycle for General Motors
Time
Sales
Maturity
Question Mark Star Cash Cow Dog

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Product Life Cycle for XX Brand
Time
Sales
Maturity
XX has become a popular global
brand in the automobile industry. Most
of its car models are in their matured
stage as the consumers are well
aware of the XX car models. The
electric vehicles such as XX and XX
EV are in their growth stages.
Question Mark Star Cash Cow Dog

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Product Life Cycle for XX Brand
Time
Sales
Maturity
XX is one of the oldest automobile
brands of the U.S., and is known for
its premium segment of vehicles. This
brand is in its matured stage and cater
to the niche market for high-end
consumers.
Question Mark Star Cash Cow Dog

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Product Life Cycle for XX Brand
Time
Sales
Maturity
XX division of General Motors was
founded a century ago and therefore,
it is a very well known brand in North
America. It is popular for its trucks,
SUVs and commercial vans. XX is in
its matured stage as it enjoys a
significant market share in the trucks
and SUVs division in North America.
Question Mark Star Cash Cow Dog

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Product Life Cycle for XX Brand
Time
Sales
Maturity
XX is a luxury automobile brand, which is
second to XX in the U.S. It was formed a
century ago and therefore has strong
presence in the U.S. automotive market. It
is definitely in the matured market stage as
the consumers are well acquainted with the
brand’s association with luxury cars.
Question Mark Star Cash Cow Dog

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General Motors Competitive Landscape
5 ▪ Competitive Analysis
▪ SWOT Analysis

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Competitive Analysis
General
Motors Co.
Ford Tesla
• XX
• XX
• XX
• XX
• XX
• XX
• XX
• XX
• XX
• XX
• XX
• XX
• XX
• XX
• XX
XX
Cars
Trucks
2018
General
Motors Co.
Ford Tesla
• XX
• XX
• XX
• XX
• XX
• XX
• XX
• XX
• XX
XX XX
XX
2017
Cars
Trucks

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SWOT Analysis
S
O
W
T
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
1. A XX
2. In the U.S. automotive market XX XXXX
3. XX
4. XX
1. XX
2. XX
3. XX
1. XX
2. XX
1. XX
2. XX

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General Motors Collaboration
6 ▪ Digital Solution Collaboration
▪ Hardware Solution Collaboration

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Digital Solution Collaboration
A chart with checkmarks shows at-a-glace which solution is provided by whom.
Hewlett-
Packard
OnStar
Bose
Corp.
Data Quality and
Flow Control
Data exchange
solution for end to
end support
model
Modular
Deployments
Telematics Infotainment

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Hardware Solution Collaborations
NGK
Spark
Plug Co.
Mold
Masters
Co.
Mitsubishi
Electric
Corp.
Spark Plugs
Plastic & vehicle
instruments,
panels, consoles
All other plastic
parts, garnish
trims
Engine
Management
Transmission,
control and power
steering
A chart with checkmarks shows at-a-glace which solution is provided by whom.

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