1. Indian Rural Market: Opportunity
for Global Players
Abdul Ali

2. Po O r ig in a l r t
v ert de en
y Un p m
velo
de
ilIitracy Ouch! Livelihood
IR M constraints
s Re
n es sis
d
w ar t
ch Manc
ck an e
ge to
Ba
Fear of Bullets!

3. L if e ’ s L it t le Q u e s t io n
“Could we dodge these bullets
. . . or
Be bullet proof ?”

4. L im it e d C h o ic e
Do dge
le t s Be
B ul B u lle t p r o
of

5. T h e P r o b le m W it h
D o d g in g B u lle t s
g o in g t o g e t h it !

6. T h a n k f u lly w e c h o s e
Bulletproof Armor

7. Bulletproof Armor
has Comes from

8. Rural Potential
 70% of population stay in rural India
 72.6% household distribution
 Equal number of middle income household as
in urban area
 Growing 3-4% per annum
 Young rural market
“National Council for Applied Economic
Research”

9. Development Plans
- Five year plans of govt.
- Grameen vikas yojana
- Liberalization
- Globalization
- Privatization
- Amendment in monopolies & Restrictive
trade practices

10. Changing Rural
Environment
Education opportunities
Communication effectiveness
IT Penetration
Infrastructural development
Increased income
Spending patterns
Career counseling
Job opportunity
Livelihood options

11. Foreign
Ouch! Investments
Ouch!
Ouch! Ouch!
Ouch!
Ouch!
Ouch!
Ouch! Ouch!

12. MNC
initiatives
• ITC Chaupal
•Penetration of HULL, Marico, Colgate-Palmolive,
Britania in Rural markets
• LG & Samsung plans to enter rural markets
• Insurance potential
• Retail sector
• Food Chains
•Telecommunication industry expansion

13. Conclusion
The rural revolution being governed by rising
purchasing power, increased saving,
changing consumer values & life styles, there
are sure and positive signs of a new dawn of
rural India which sounds plethora of
opportunity for MNC.