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AAUP 2014: University Presses in Space
The document discusses various university presses and their marketing strategies, highlighting the importance of scalability, discoverability, and community engagement. It emphasizes the need for original content, bundling, and author involvement to enhance outreach and sales. Additionally, it mentions specific marketing efforts and initiatives aimed at improving fulfillment and shopping experiences.
AAUP 2014: University Presses in Space
- 2. The Presses The Universityof Arizona Press University of Akron Press Cambridge University Press University of Chicago Press Columbia University Press University Press of Florida University Press of Kentucky Georgetown University Press Johns Hopkins University Press University of Minnesota Press The MIT Press National Academies Press University of Nebraska Press Princeton University Press Purdue University Press RAND Corporation SUNY Press Texas A & M University Press University of Texas Press Wesleyan University Press
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- 14. What’s Next? •Scalability • Expedite witha template • Other areas •Fulfillment/Shopping cart •Cross press marketing • Discoverability • Original content • Bundling • Book clubs • Author involvement • Community (space geeks like to interact)
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Editor's Notes
- #2 Talk intro University Presses in Space (www.upinspace.org) was launched this past March 20th. This collaborative presentation of university press books on outer space and space exploration features books selected by the participating presses as their strongest space titles. The MIT Press conceived of this simple joint promotion and worked to develop the idea with three partner presses: the University Press of Florida, Purdue University Press, and the University Press of Nebraska. All AAUP member presses were then invited to join as participants. Kaite will describe the process, the analytics, and next steps. We believe that space buffs, as well as general readers interested in space, don't stop at just one book. We believe that they appreciate the quality of university press publishing. Thus we hope that the discovery experience provided by "University Presses in Space" will stimulate sales, both for the featured titles and the many more space books to be found on university press lists.
- #16 Thanks for your time and now I’ll turn it over to Ben…