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Advertise.Com Remarketing


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Advertise.Com Remarketing

  1. 2. How do you get traffic? There are many ways to get traffic to your site. Whether it’s through traditional advertising, online or natural, it can come from many sources. SEO Email Natural CPA Display Search
  2. 3. Does it all Convert? * Index 4% avg. conversion rate <ul><ul><li>The industry average rate for conversion is 4%* </li></ul></ul><ul><ul><li>What is your strategy in converting those users that get away? </li></ul></ul>How do you communicate with the 96% of users that don’t convert?
  3. 4. Bring the 96% Back with Remarketing <ul><li>Keep the dialogue going and increase conversions by communicating to the users that have already visited your site. </li></ul><ul><li>What is it? </li></ul><ul><li>Remarketing is a targeting solution for reaching users that advertisers have seen before on their site and are interested in re-capturing. </li></ul><ul><li>This is done through the use of simple pixels and cookies to create a custom population of target users. </li></ul><ul><li>Advertisers can then message these users at a later date. </li></ul>Communicate with the 96% of visitors while they are still in the decision making phase of their purchase process!
  4. 5. Remarketing: How it works An line of code is placed onto your website. A user is tagged and added to your user population when they visit your site. <> When visiting an network website, the user is served with a highly targeted ad. The Visitor is brought back to your site for conversion. <>
  5. 6. Remarketing Brings it all Back! <ul><ul><li> Remarketing works with all channels of traffic </li></ul></ul><ul><ul><li>maximizing user response up to 400%! </li></ul></ul>Email Marketing Display Marketing Search Marketing SEO Marketing CPA Marketing Natural Traffic
  6. 7. Remarketing: Benefits <ul><li>Targeting ads to users with a proven interest greatly increases the likelihood of engagement and conversion. </li></ul><ul><li>Users with high awareness of your brand are 300%-400% more likely to click on your ad. </li></ul><ul><li>Your user population grows with every </li></ul><ul><li>visit to your site building your pool of </li></ul><ul><li>users to target for any current and </li></ul><ul><li>future marketing campaigns. </li></ul><ul><li>Options for Creative Optimizations: </li></ul><ul><li>Recognition of User Intent </li></ul><ul><li>Customize Message Based on browsing and purchase history </li></ul>
  7. 8. Delivery Targeting Use our robust tools during your campaign set up to get optimal results. <ul><ul><li>Geo Target down to DMA: Target your audience geographically. </li></ul></ul><ul><ul><li>Frequency Cap by User: Control the frequency of views a single user sees. </li></ul></ul><ul><ul><li>Daily Budget Cap: Govern your spend per day. </li></ul></ul><ul><ul><li>Site Blocking: Exclude ads from appearing on any domain. </li></ul></ul>All IAB creative sizes are accepted
  8. 9. Getting Started To begin bringing users back to your site, contact Aaron for a customized REMARKETING proposal today! [email_address] - 800.710.700 x233