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Auto sunroofs came into being together with automobiles and they even became the mark of
luxury automobiles and luxury configuration once. Nowadays, the auto sunroof is no longer the
patent of luxury automobiles, while many economy automobiles are also equipped with auto
sunroofs.
In 2010, the sales volume of automobiles in China was 18.06 million, increasing by over 30%
YOY. It has been a development trend of China's automobile industry to install sunroofs. China's
auto sunroof market is also developing rapidly with the rapid increase in output and sales volume
of automobiles in China. In 2010, the scale of China's auto sunroof market exceeded 3 million
sets. The major shares of China's auto sunroof market have always been occupied by such
foreign-owned auto sunroof giants as Webasto, coco, Brown, etc. As the world's largest auto
sunroof manufacturer with over 100 years of history, Webasto is always engaged in providing
high-quality auto sunroof products for automobile manufacturers and automobile users in the
world. In 2009, in order to meet the demand of China's automobile market developing at top
speed, Webasto expanded the auto sunroof production bases in Changchun and Shanghai,
introduced the world's leading production lines of fully-automatic panoramic auto sunroof and at
the same time equipped multiple world's leading assembly lines of the automatic auto sunroofs.
As the new factories in both places were officially put into use, the annual production capacity of
Webasto will reach 2 million sets in China.
The supporting customers of Webasto in China include Beijing Benz, BMW, Shanghai GM,
FAW-Volkswagen, Chang'an Ford, Shanghai Volkswagen, Wuhan Shenlong and other famous
automobile joint ventures. Webasto also provides auto sunroof supporting services for Saic
Motor, FAW Car, Great Wall Automobile, Chery Automobile and many other manufacturers of
China's independent brands, and leads China's auto sunroof market with the market share of over
50%.
Foreign-owned auto sunroof products are prohibitively expensive for many domestic complete
vehicle manufacturers in China. Currently, increasingly more domestic enterprises in China
begin to enter the auto sunroof industry, such as Taizhou Yifa, Zhejiang Shenghuabo, Taizhou

3. Yuejin, etc. However, due to the difficulties of technology, capital, etc., these enterprises have
neither formed certain scale nor provided supporting experience for well-known complete
vehicle manufacturers. The auto sunroofs produced by China's domestic enterprises have single
varieties, weak compatibility and quality and unguaranteed after-sales services, which is an
important reason for their difficulty to develop rapidly. The prices of auto sunroofs produced by
foreign-owned enterprises are generally above CNY 5,000, while those produced by China's
domestic enterprises will enjoy over CNY 1,000 of gross profits even if they are priced at CNY
2,000. It is predictable that increasingly more enterprises will launch into R&D and manufacture
of auto sunroofs. Without doubt, they must enter the OEM market with high gross profits and
free themselves of the mistakes of only supporting the remodeling market and the aftermarket;
otherwise they will be eliminated gradually.
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Neel
Aarkstore Enterprise
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