The document discusses TenderTree, a marketplace that connects families needing caregivers with vetted caregivers. It notes the $54B US caregiver market size and problems with finding trusted caregivers and agencies keeping most of caregiver pay. TenderTree's solution provides vetted caregivers and payment transparency. It has a 15% fee business model and details unit economics, private beta launch progress, and fundraising plans. Competitive analysis shows advantages over agencies and online listing services. The team and advisors are also introduced.

1. TenderTree | Caregiver Marketplace

2. Market Size
$54B US market

3. Problem
Families Caregivers
Finding TRUSTED Agency keeps
caregivers is HARD 60% of pay!
Caregiver
Agency
60%

4. Solution
Families Caregivers
Vetted Caregivers Caregivers earn
+ TRANSPARENCY MORE
Offline
Online

5. Solution

6. Business Model
 15% cut of ongoing payments
= $80/week per customer

7. Unit Economics
Paid Search Partnerships
CAC $120 CAC $190
CLV = $1908
Break even – 2 weeks

8. Private Beta Launch
 2000+ caregivers
 2500+ hours billed
 Partnerships

9. Raising Seed Round
Milestones:
 Build out web platform and mobile
 Client Expansion in SF Bay Area
 Expand to LA market

10. Competitive Outline
Transparency
Payments
Insurance
Mobile
Online Listing Services
Offline Agencies
200,000+ others

11. Competitive Summary
TenderTree Home Care Craigslist Care.com &
Agencies nanny sites
Affordable ✔ ✗ ✔ ✔
Online payments ✔ ✗ ✗ ✗
Insurance & Bond ✔ ✔ ✗ ✗
Mobile App ✔ ✗ ✗ ✗
Rating/Reviews ✔ ✗ ✗ ✔
Taxes/Payroll ✔ ✔ ✗ ✗
Vetted Caregivers ✔ ✔ ✗ ✗

12. Team
Andy Agrawal – coding since 8 Advisors
 Oracle
 Built largest Facebook
connect implementation on
the web for TicketMaster
Dr. Doris Bersing
 Carnegie Mellon, BS CS,
4.0 GPA, MS Math 30+ years in senior care
Thought leader
Dr. Peter Pompei
Head of Stanford Geriatrics

13. Questions?
Contact
andy@tendertree.com
415.640.1191
Company
www.tendertree.com
www.angel.co/tendertree

14. Appendix: Paid Search
 CPC $3.67 x 3.2% conversion = $120 CAC
 Average caregiver $15/hr, 30 hrs/week
 TenderTree fees: $2.65/hr x 30 = $79.50/week
 Average customer: 6 months (industry stats 2+ years)
CAC = $120
CLV = $1908
Break even – 2 weeks

15. Appendix: Market Size
3.2M caregivers (non-medical)
x $16,800 earnings per year
= $54B US market
X 15% TenderTree fee
= $8B market opportunity