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When creating a brand identity, companies look for ways to cohesively communicate that brand to their consumers in a clear and cohesive way with things like consistent logo usage, colors, fonts, packaging, and so on. These tangible areas, in which the company achieves contact with their customers, are known as _____. A: Target market motivators B:Individual positioning strategies C: Customer touchpoints D:Brand guidelines.

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When creating a brand identity, companies look for ways to cohesively communicate that brand to their consumers in a clear and cohesive way with things like consistent logo usage, colors, fonts, packaging, and so on. These tangible areas, in which the company achieves contact with their customers, are known as _____. A: Target market motivators B:Individual positioning strategies C: Customer touchpoints D:Brand guidelines

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