General information about the future of conferences

1. Convention
and Internet
Ahmed Zareer

2. Introduction
Meetings, Incentives, Conferences/Conventions,
and Exhibitions (MICE) tourism attracts
invaluable business to cities, towns and regions
around the world, and can bring substantial
returns to local economies in the form of
expenditure on accommodation, local
transportation and other tourist products.

3. Definition
*Conference/ Congress:
is a participatory meeting
designed for discussion,
fact-finding, problem-
solving and consultation.
*Exhibition: is an Events
at which products and
services are displayed.

4. The importance of MICE tourism
1. Percentage of growth in world trade driven by
business travel (33%) (ICCA, 2012)
2. Global job creation driven by growth in
business travel (40 million) (UNWTO, 2011)
3. Percentage of total global job creation driven
by growth in business travel (20%) (WTTC, 2011)
4. MICE tourist is a ‘high spend’ tourist as he/she
spends (3) times more than recreation tourist
(ICCA, 2012)

5. 5. Global business travel expenditure growth
forecast for 2011 (+9.2%) (WTTC, 2011)
6. Direct spend by international conventions
globally for 2011 (14,96) billions USD. (ICCA, 2012)

6. Today’s Economics
• As the fiscal crisis that began in 2008
continues, most experts agree that this
economic downturn will take long time to
resolve.
• for that, companies nowadays are trying to cut
their budget.
• With the environmental movement, many
organizations are going “green” and exploring
methods to reduce their carbon footprint.

7. virtual reality
an artificial world that consists of images and
sounds created by a computer and that is
affected by the actions of a person who is
experiencing it.

8. ICT and Convention
Virtual events can have unique could hold
benefits for both exhibitors and attendees
from different financial, social and physical
aspect.

9. Exhibitors benefits
1. Increase content delivery options.
2. Drive more robust networking.
3. Extend sponsorship options while exceeding
your customer expectations (Feldman, 2009).
4. Increase revenue and cut costs.
5. Extend the brand.
6. Track attendees.

10. Attendees Benefits :
1. Decreased costs, time,
and effort associated with
travel.
2. Prejudices may not be
formed about them
because of race, gender,
age, And appearance.
(Rheingold, 2008).
3. People with disabilities.

11. (Scofidio,2012): Over 70% of event
professionals felt that lean budgets
would be their biggest challenge,
and 38% were planning to replace
live meetings with virtual meetings
or conference calls.

12. Virtual Meeting
Virtual reality applications found within the
MICE industry includes entertainment,
visualizations, architecture/design, and
education and training.
Business applications of virtual reality have
included desktop sharing, webcasts, 3D
environments (e.g., Second Life (SL).

13. Virtual Meeting
• Google+ Hangout.
• Free.
• Up to 10 people/ meeting.
• Skype.
• Free.
• Up to 10 people/ meeting.

14. Virtual Convention
• Second Life program (SL)
By Linden Lap (2003)
• Free.
• Unlimited number of Avatar.
• Every one can build their own
world.
• 1,400 Corporations, universities,
government agencies, and the U.S.
military own virtual
property in, (SL), (Vollmer, 2010).

15. Problem for MICE tourism

16. Thank You
Ahmed Zareer