1. Open-Source for Affiliates Sanjit Atwal | UK Network Director, TradeDoubler Matt Rogers | Chief Technical Officer, FeedSpark

2. |Open-Source for Affiliates| Introduction

3. |Open-Source for Affiliates| Open-Source in 2010 The FeedSpark guide to Open-Source Performance Innovation Q&A

4. |Open-Source for Affiliates| “Opening the source code enable(s) a self-enhancing diversity of production models, communication paths, and interactive communities.” Eric S Raymond, Revenge of the Hackers (2000) Overview

5. |Open-Source for Affiliates| Advertisers looking for life beyond cashback& voucher Publishers can respond by expanding distribution models Combined with social media, open-source tools have the potential to deliver new opportunities for affiliates Overview

6. Hello matt@feedspark.com

7. |Social Media by FeedSpark| We make: Twitter apps Facebook apps Widgets Data-driven websites And: Product feeds For: Merchants Publishers Networks Come and visit us on Stand 102!

8. |Open Source by FeedSpark| Open source is essential and here to stay Well over 250k open source projects available Around 3m contributors In use by many large companies: Google Yahoo! MTV New York Times Drastically reduces development cost and time

9. |Open Source by FeedSpark| Top 50 Open Source Apps

10. Social network-ing Traffic gen APIs Content manage-ment Project manage-ment Utilities Top 50 CRM Media sharing Directories Ecommerce

11. If you want a copy of the complete list, see me on the FeedSpark Stand #102!

12. |Open Source by FeedSpark| APIs – Facebook Social Graph Provides amazing richness of data and ability to tap into your existing user’s friend base. Sign in with Facebook especially useful. Create great apps for Facebook rating

13. |Open Source by FeedSpark| APIs - Twitter API Integrate deeply with Twitter. Collect real-time search data for your site. Build viral grow with sharing on Twitter. Use Sign-in with Twitter to increase engagement. rating

14. |Open Source by FeedSpark| APIs - Flickr API Access to Flickr’s huge database of images. Can be used as part of a content farming to generate extra data for your users. rating

15. |Open Source by FeedSpark| APIs - Yahoo! APIs Huge range of APIs which can be used. Including News, Mapping, Search, Single-sign on, finance data, weather, music and other media rating

16. |Open Source by FeedSpark| APIs – Google Maps APIs Embed professional, impressive and flexible maps. Even augment with your own data overlayed onto the maps. rating

17. |Open Source by FeedSpark| APIs - Google Chart APIs Easily create interactive charts and diagrams based on your data. rating

18. |Open Source by FeedSpark| APIs - Google News APIs Often forgotten, this is the only programmatically accessible Google search API rating

19. |Open Source by FeedSpark| APIs - YouTube APIs Access amazing depth of content and embed directly into your site. You can also obtain text content in the form of comments and video descriptions. Should be 4 star, but a tad slow rating

20. |Open Source by FeedSpark| APIs - IP2Location Not remotely free, but this is how you add location awareness to your platform by detecting the user’s location from their IP address. rating

21. |Open Source by FeedSpark| Content management - Wordpress Phenomenal content management, moved well beyond a blogging engine. Thousands of plug-ins and themes available. WPMU often forgotten rating

22. |Open Source by FeedSpark| Content management - Drupal Content management system. Easier to scale, more secure, but harder to use than Wordpress. Heaps of themes and extensions available. Latest version worth another look. rating

23. |Open Source by FeedSpark| Content management - Joomla! Losing out to Drupal, but still a strong content management contender. Needs a few additional plug-ins to bring up out of box functionality to Drupal standard rating

24. |Open Source by FeedSpark| Content management - MediaWiki The engine behind Wikipedia. Great systems for releasing and managing wikis. Useful to create help pages for an app or a platform to build links from. rating

25. |Open Source by FeedSpark| CRM - vtiger CRM A tad Web 1.0, but a solid and free CRM system, great for running internal sales programmes rating

26. |Open Source by FeedSpark| CRM - SugarCRM Excellent and powerful CRM system. Open source version limited to 5 registered users. Excellent option for small companies. Enterprise and Pro versions reasonably prices rating

27. |Open Source by FeedSpark| Directory - OpenLD Solid link directory application. Some support for search engine friendly URLs rating

28. |Open Source by FeedSpark| Ecommerce - Magento Phenomenal ecommerce application. Heaps of extensions and themes available (many chargeable). Easy to work with and super powerful. Weak feed and product import support rating

29. |Open Source by FeedSpark| Ecommerce - OSCommerce Web 1 style ecommerce system. Still well support, with lot’s of contributors but lacks the solid feature-set and AJAX integration of Magento rating

30. |Open Source by FeedSpark| Ecommerce - Open Classifieds Build and run a classified ads systems. Supports friendly URLs and images. Good looking progressional system rating

31. |Open Source by FeedSpark| Ecommerce - OpenX Open source ad server, especially useful if you sell your ad space in-house rather than a member of a content network. OpenX also has it’s own ad marketplace rating

32. |Open Source by FeedSpark| Ecommerce - WeBid Open source auction script. Including payment integration. Still in beta, but worth a look rating

33. |Open Source by FeedSpark| Media sharing - Coppermine Photo Gallery Not quite open-source Flickr, and rather Web 1.0 than 2.0, but a reasonable means of sharing photos online rating

34. |Open Source by FeedSpark| Media sharing - OSTube Again, not quite open source YouTube, but getting there. One to watch for the future. Enterprise edition really needed for any serious deployment rating

35. |Open Source by FeedSpark| Media sharing - Gallery Similar to Coppermine in features, again not quite Flickr, but a solid gallery application. Integrates well with other applications and CMSes rating

36. |Open Source by FeedSpark| Media sharing - JW FLV Player Good and flexible FLV video player for your website. Chargeable if you want to remove the JW branding rating

37. |Open Source by FeedSpark| Media sharing - FlowPlayer Basically the same as JW Player. Better viral support rating

38. |Open Source by FeedSpark| Project management - Collabtive Open source project management system. Collabtive isn’t bad, but there are better paid for solutions rating

39. |Open Source by FeedSpark| Project management - MantisBT Great open source and issue tracker for use during software development. Lot’s of other capabilities built into the platform too rating

40. |Open Source by FeedSpark| Project management - The Bug Genie Another great bug tracking system for use during a large-scale development rating

41. |Open Source by FeedSpark| Social networking - Status.net Basically open source Twitter. Great and little heard of application. Even includes an API. Used to be called Laconica, heaps of uses for Publishers rating

42. |Open Source by FeedSpark| Social networking - Elgg Open source Facebook. Great app with lots of features. Well worth looking at if you’re building a social network. rating

43. |Open Source by FeedSpark| Social networking - PHPBB The classic forum system. Heaps of functionality and well supported by the community rating

44. |Open Source by FeedSpark| Social networking - Livestreet CMS Basically this is Wordpress with a number of useful plug-ins installed. Fine if you’re already using it, but better to start with wp3.0 if you’re starting from scratch rating

45. |Open Source by FeedSpark| Social networking - PHP Open Chat Let’s be honest, chat is a but Web 1, but when it’s needed, this is a great way to handle it. Especially for live customer service rating

46. |Open Source by FeedSpark| Traffic gen - PHP List Email newsletter management system. Excellent piece of software, even does list cleaning, click tracking, server throttling and personalised variables. rating

47. |Open Source by FeedSpark| Traffic gen - PHPMailer This is not a newsletter manager, but a cut down solution to sending mail easily from within another application. It’s actually used in phplist. rating

48. |Open Source by FeedSpark| Traffic gen - ShareThis Great social link-building tool – if you can drive engagement with the button! Installed in minutes and one way to start a viral push rating

49. |Open Source by FeedSpark| Traffic gen - su.pr Most URL shorteners have an API, but there are a few special things about su.pr, not least that the page is automatically added to StumbleUpon... rating

50. |Open Source by FeedSpark| Traffic gen - Sociable An equivalent to ShareThis, there are a number available. Easy to work with, nice AJAX interface rating

51. |Open Source by FeedSpark| Traffic gen - RPC-Ping Often forgotten! You can use XML-RPC to tell Google about a new page you’ve made available. Targeted specifically at blogs, worthwhile limiting it’s use to blog style content. rating

52. |Open Source by FeedSpark| Utility - Sphider Pretty simplistic search engine build around page scraping. Not quite solr on lucene, but does the job rating

53. |Open Source by FeedSpark| Traffic gen - Open Inviter Stonking app. Easy to integrate and enables your users to invite their friends on tonnes of webmail system and social networks. Well worth a look rating

54. |Open Source by FeedSpark| Utility - LimeSurvey Basically like SurveyMonkey, but free-er and self-hosted. It’s even suitable for professional data analysis with SPSS support! rating

55. |Open Source by FeedSpark| Utility - YoURLs Open source URL shortener. Useful if you want to control the text after the URL (su.pr enables you to shorten URLs using your own domain anyway) rating

56. |Open Source by FeedSpark| Utility – Easy PHP Calendar Quick to integrate AJAX calendar control. Easy to work with. Non-free though rating

57. |Open Source by FeedSpark| Utility - Help Desk Still in beta, but essentially this is a completely free and open source helpdesk ticket management system rating

58. |Open Source by FeedSpark| Utility - Feng Office A great open-source Office and productivity management tool. A great add-on feature for an intranet rating

59. |Open Source by FeedSpark| Utility - Snoopy Cheeky one this. A server tool which could be used to fill out a lot of web-forms for you, in case you have a need to do that... rating

60. |Open Source by FeedSpark| Utility - SquirrelMail A completely free webmail system. Want to give you users a free email address? Then this is the tool rating

61. |Open Source by FeedSpark| Utility - PHPGroupWare Massive intranet system that does everything from contact management, calendaring, email, CRM.... rating

62. |Open Source by FeedSpark| Utility - Smarty Not a CMS, but a great templating system for building scalable sites with proper code and layout separation rating

63. |Open-Source for Affiliates| Why not lift the lid…? Natural growth areas Budget Affiliate Resource PPC Time Display Mature digital marketing activity SEO Expertise Email Desire Mobile

64. |Open-Source for Affiliates| Why not lift the lid…? …If we can outsource the development of new tools and widgets… ….If we can use crowd-sourcing to encourage the greatest possible developments… …What would that mean for your online marketing activity…? …If we can drive innovation on a performance basis…

65. |Open-Source for Affiliates| td ARC|Affiliate Rev-share Community Connecting… …Advertisers and developers to create new tools for affiliates

66. |Open-Source for Affiliates| td ARC|Affiliate Rev-share Community Connecting… …Publishers and developers to create bespoke integrations

67. |Open-Source for Affiliates| td ARC|Affiliate Rev-share Community Connecting… …Developers and developers to build cutting edge widgets

68. |Open-Source for Affiliates| Wider Developer Community Open RFP to entire affiliate community Categorisation of proposals Open discussion with Tesco for each proposal Shortlist of proposals made Development process underway Launch before end of October TradeDoubler Affiliate Base ngimage Tesco Affiliate programme Creative Agencies CurrentStyle.co.uk Open Tender process

69. Questions? {the ARC project} Performance Innovation “No great man ever complains of want of opportunities.” - RalphWaldo Emerson