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‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ڈ‬
‫ٹ‬
‫ى‬��
Modern Trade
7 Trade Channels & 30 Sub Channels
‫ڈ‬
‫ٹ‬
‫ى‬�� ‫ن‬‫�ڈر‬ ‫ڈ‬
‫ٹ‬
‫ى‬�� 
‫ن‬ ‫ش‬ ‫ن‬
��
 �‫ �ر‬‫ن‬‫�ڈر‬ �‫ �ر‬�‫ڈ‬
‫ٹ‬
‫ى‬��
Outlet % Vol %
‫ �ر‬‫ل‬� 29 29.1
‫ �ر‬�‫ا‬‫ى‬�� 28.5 16.2
‫ان‬‫پ‬�/‫اپ‬
‫ش‬
�  ‫ٹ‬ ‫ى‬‫�ٹ‬ 5.6 8.4
‫ٹ‬
�� 63.1 53.7
Outlet % Vol %
��   ‫ٹ‬ ‫ن‬
‫ر�رٹ‬)
‫ٹ‬
�� �‫ا‬( 0.5 1.6
‫ �ڈ‬
‫ٹ‬
�� 2 2
‫ز‬
‫ز‬ ‫ٹ‬
�� ‫ڈ‬� 0.1 0.1
‫ٹ‬
�� 2.6 3.7
Outlet % Vol %
‫ٹ‬ ‫ن‬
‫ ر�رٹ‬
‫ن‬ ‫ش‬ ‫ن‬
��)
‫ٹ‬
�� ‫ہ‬‫�د‬( 5 5
‫وٹ‬
‫ئ‬
�‫ آ‬ ‫ٹ‬ ‫ى‬‫ �ٹ‬‫ڈ‬� � 0.1 0.1
� ‫ڈ‬� �� 2.5 2.6
�‫�ر‬ �‫ و‬ ‫ٹ‬ ‫ى‬‫�ٹ‬ 11.5 12‫ٹ‬
�� 19.1 19.7
Outlet% Vol %
‫�ڈرن‬ ‫ �ر‬‫ل‬� 0.3 3.5
‫پر‬ ُ� �‫�ر‬ 0.1 1.5
�‫ �ر‬�� 0 0.3
‫ٹ‬
�� 0.4 5.3
  �‫ ا‬� ‫ڈ‬
‫ٹ‬
‫ى‬��30 �  ‫ب‬� 7
Transportation
Specialty Stores
Outlet % Vol %
‫�ل‬/��/�‫��ر‬ 1.1 0.7
‫�ل‬ 0.4 0.9
�� 0.5 0.5
‫ز‬
‫ز‬
�‫ب‬ �‫ل‬‫ك‬ 0.1 0.2
 ‫ل‬� ‫ى‬‫اد‬
‫ش‬
�/‫�ز‬
) � ‫ى‬‫اد‬
‫ش‬
�/‫�ز‬( 0.4 2
‫ا‬‫ا‬‫م‬‫ى‬‫ى‬
‫ن‬
‫سن‬ 0.1 0.3
 ‫ك‬‫ار‬‫پ‬�/‫ا‬‫ى‬�� �/ � �
‫�ان‬ 0.1 0.2
‫ �رز‬��/
 ‫ ڈى‬�‫ ا‬� 1.5 0.4
�‫و‬‫و‬‫ى‬‫ن‬
‫ٹ‬
‫ىن‬‫ن‬‫س‬
‫ن‬
‫ن‬
‫ا‬ ‫ز‬
‫ز‬
�
‫ز‬
�
‫ٹ‬
‫ن‬
‫ز‬
‫ىن‬‫ن‬‫ك‬
0.5 0.3
‫ٹ‬
�� 4.7 5.5
‫وٹ‬‫و‬‫ى‬‫ن‬
‫ٹ‬
‫ن‬‫ى‬‫ن‬‫س‬
‫ن‬
‫ن‬
‫ا‬
7 Trade Channels & 30 Sub Channels
Transportation
��‫�ا‬
‫ �ر‬‫ى‬
‫ٹ‬‫�ى‬‫ى‬‫ٹ‬
‫ش‬
‫س‬‫ٹپ‬‫س‬
‫ا‬
Outlet% Vol %
�‫�ا‬ ‫اڈہ‬ 0 0.1
�� �‫ا‬ 0 0.15
�‫ ا‬‫ے‬�‫ر‬ 0.1 0.3
‫ر�ے‬ �‫ا‬ 0 0.1
� � 0.2 0.5
‫ �وس‬� 0 0.05‫ٹ‬
�� 0.3 1.2
Outlet% Vol%
‫زر‬ ‫ى‬�� 4.6 6.4
 ‫ر‬� ��/‫ �رز‬�� ‫ف‬‫ آ‬� 2 1.5
�‫�و‬ ‫زر‬
‫ٹ‬
�‫ �ر‬‫ڈ‬�
‫ �رٹ‬�‫ ا‬‫ل‬‫�و‬ 1.2 3‫ٹ‬
�� 7.8 10.9
  �‫ ا‬� ‫ڈ‬
‫ٹ‬
‫ى‬��30 �  ‫ب‬� 7
‫ �ر‬‫ل‬� ‫ن‬‫�ڈر‬
Outlet%: 0.3
Vol%: 3.5
�‫ ر‬�‫ و‬� ‫ء‬�‫ ا‬‫ى‬�‫�و‬
  � ‫ہ‬‫اد‬‫ى‬�‫ ز‬� � ‫س‬�‫ڈڈ‬
‫ڈ‬ ‫ن‬
�‫را‬ ‫ب‬�  � ‫ء‬�‫ا‬‫�ى‬ �
 ‫ اور‬‫ء‬�‫ ا‬‫ہ‬‫از‬
‫ت‬
�‫رى‬
‫ن‬ ‫ش‬ ‫ن‬
�� � ‫ب‬�‫د‬
�� �  ‫ر‬‫ وا‬�/�‫روزا‬ �‫و‬
‫ئ‬
�� �
‫ �ر‬‫ا‬
‫ٹ‬
��
� 
‫ت‬
� ‫ت‬�‫ او‬��
Modern Trade
‫ �ر‬‫ل‬� ‫ن‬‫�ڈر‬
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
Modern Trade
‫ �ر‬‫ل‬� ‫ن‬‫�ڈر‬
�‫ �ر‬�
Outlet%: 0.1
Vol%: 1.5
�‫ ر‬�‫ و‬� ‫ء‬�‫ ا‬‫ى‬�‫�و‬
‫ ��ت‬‫ڈ‬‫زڈد‬�‫را‬ ‫ب‬� ‫ر‬
‫ت‬
� ‫ہ‬‫اد‬‫ى‬�‫ز‬
 ،�‫ ا�و‬،‫ �ا�ى‬،‫س‬‫ك‬
‫ٹ‬
‫ن‬‫ى‬‫ن‬‫م‬�
� ،‫�و�ى‬
‫ و�ہ‬‫ت‬�� ،��
‫ �وس‬�   ‫ر‬‫ وا‬�/�‫روزا‬ � � � �‫�ؤ‬
‫رے‬
‫ٹ‬
‫ب‬� � ‫ر‬� ‫ل‬�
� ‫ا‬
‫ت‬
�� ‫ل‬�‫ ا‬� 
‫ز‬
�‫زر‬
‫ئ‬
�‫��ا‬
 4000 to 30,000 sq. ft
Modern Trade
�‫ �ر‬�
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
Modern Trade
�‫ �ر‬�
�‫ �ر‬��
Outlet%: 0
Vol%: 0.3
 ‫ى‬�‫ دو‬‫ر‬‫ او‬� � �� ‫ں‬� ‫ز‬‫ �ر‬‫ے‬‫ر‬
‫ٹ‬
‫ب‬� ��
 �� ‫ب‬�‫ د‬� ‫ر‬‫ �ا‬‫ى‬‫ڑر‬ ‫ب‬� ‫ہ‬�‫ و‬�‫غر‬� � � ‫۔‬‫ا�ء‬
‫�۔‬
‫ �وس‬�  ‫ر‬‫ وا‬�/�‫روزا‬ >30,000 sq. ft
�‫و‬
‫ئ‬
�� � ‫ہ‬‫اد‬‫ى‬�‫ ذ‬�  ‫ى‬�‫ا‬
Modern Trade
�‫ �ر‬��
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
Modern Trade
�‫ �ر‬��
‫ �ن‬�
Outlet%: 29
Vol%: 29.1
 ‫ اور‬�  ‫ڈ‬‫ڈ‬
‫ڈ‬ ‫ن‬
�‫را‬ ‫ب‬�  �  ‫ٹ‬ ‫ى‬‫ رب‬ ‫ب‬�� ‫ر‬‫ او‬‫ر‬‫ �ا‬��‫ا�ء‬
‫ �ں۔‬�� 
‫ت‬ ‫خ‬
�‫خرو‬�
� �‫ روزا‬��‫ذر‬� ‫ہ‬‫اد‬‫ى‬�‫ذ‬ ��‫ دو‬� �  ‫ٹ‬ ‫ى‬‫�ا�ت‬
  ‫ر‬‫ دا‬‫ن‬�‫دو‬/ ‫ں‬� �‫ ر‬� ‫د‬� �‫ وا‬‫ن‬‫��ا‬
‫دو�ن‬
� � � ‫ت‬�‫ او‬��
�‫ذذر‬�‫ �ا‬‫ہ‬‫اد‬‫ى‬�‫ذ‬
�‫ا‬
‫ش‬
� � ‫ر‬‫ �ا‬��
Traditional Trade General store
‫ �ر‬‫ل‬� ‫ڈ‬
‫ٹ‬
‫ى‬�� �‫ڈ‬
‫ٹ‬
‫ى‬��
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
Traditional Trade General store
‫ �ر‬‫ل‬� ‫ڈ‬
‫ٹ‬
‫ى‬�� �‫ڈ‬
‫ٹ‬
‫ى‬��
Traditional Trade Kiryana Store
 �‫ڈ‬
‫ٹ‬
‫ى‬�� ‫ڈ‬
‫ٹ‬
‫ى‬��‫ �ر‬�‫ا‬‫ى‬��
‫ �ر‬�‫ا‬‫ى‬��
Outlet%: 28.5
Vol%: 16.2
 ‫ اور‬�  ‫ڈ‬‫ڈ‬
‫ڈ‬ ‫ن‬
�‫را‬ ‫ب‬�  �  ‫ٹ‬ ‫ى‬‫ رب‬ ‫ب‬�� ‫ر‬‫ او‬‫ر‬‫ �ا‬��‫ا�ء‬
‫ �ں‬�� 
‫ت‬ ‫خ‬
�‫خرو‬�
 ‫ ا�ء‬� � �� � ٪ � ‫ن‬�‫ دو‬�50 ‫ہ‬‫اد‬‫ى‬�‫ ذ‬�
‫ �۔‬�‫رر‬ ‫ى‬� �
‫ �وس‬�‫و‬
‫ئ‬
��  ��‫ذر‬� ‫ہ‬‫اد‬‫ى‬�‫ذ‬)�‫روزا‬( ��‫ دو‬� �  ‫ٹ‬ ‫ى‬‫�ا�ت‬
‫ دو�ن‬�‫ ا‬� �‫ ر‬� ‫د‬� ‫ر‬‫دو��ا‬
� � � ‫ت‬�‫ او‬��
 ��‫ذر‬� ‫ہ‬‫اد‬‫ى‬�‫ذ‬
‫ دو�ن‬� ‫ے‬�  ‫ى‬�‫ ا‬� ‫ر‬� ‫م‬�
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
Traditional Trade Kiryana Store
‫ �ر‬�‫ا‬‫ى‬�� ‫ڈ‬
‫ٹ‬
‫ى‬�� �‫ڈ‬
‫ٹ‬
‫ى‬��
‫ دو�ن‬�  ‫ٹ‬ ‫ى‬‫ �ٹ‬‫ن‬‫ا‬‫پ‬�
Outlet%: 5.6
Vol%: 8.4
 ٪50 ،� ‫ر‬‫ ��او‬� ،‫ان‬‫پ‬� ، ‫ٹ‬ ‫ى‬‫ �ب‬� ‫ہ‬‫اد‬‫ى‬�‫ ذ‬�
 ‫۔‬� ‫ا‬� ‫ا‬� � ‫ء‬�‫ ا‬� ‫ى‬‫�ر‬
 �‫ اور‬
‫ف‬ ‫ى‬�� ،�� ،� � � ‫ء‬�‫ ا‬‫ى‬‫ر‬�
‫ف‬
�
‫ش‬
‫س‬‫ف‬‫بف‬‫ك‬
‫ �۔‬� ‫ہ‬�‫و‬
     �‫�ؤ‬  ��‫ذر‬� ‫ہ‬‫اد‬‫ى‬�‫ذ‬ ‫ دو�ن‬� �  ‫ٹ‬ ‫ى‬‫�ا�ت‬
Traditional Trade Pan Cigarette Shop
 �‫ڈ‬
‫ٹ‬
‫ى‬�� ‫ڈ‬
‫ٹ‬
‫ى‬��‫اپ‬
‫ش‬
�  ‫ٹ‬ ‫ى‬‫ �ٹ‬‫ن‬‫ا‬‫پ‬�
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
Traditional Trade Pan Cigarette Shop
‫اپ‬
‫ش‬
�  ‫ٹ‬ ‫ى‬‫ �ٹ‬‫ن‬‫ا‬‫پ‬� ‫ڈ‬
‫ٹ‬
‫ى‬�� �‫ڈ‬
‫ٹ‬
‫ى‬��
‫ٹ‬ ‫ف‬
‫ ر�رٹ‬��
Outlet%: 0.5
Vol%: 1.6
‫ ا�م۔‬� � ‫ن‬‫ �ا‬�‫ ا��ا‬� ‫ر‬‫ او‬��
‫ �ں‬‫ڈ‬
‫ٹ‬ ‫ٹ‬ ‫ن‬
��
� � ��  ‫ب‬� ‫د‬
‫ٹ‬ ‫ٹ‬ ‫ن‬
��
 � � �‫ ذر‬� ‫ر‬
‫ٹ‬ ‫ئ‬ ‫ى‬�‫و‬
‫�وس‬
�  �‫ڈر‬
‫ن‬
� �‫ا‬
 25  �� � ‫د‬‫زرا‬�‫ ا‬‫ہ‬‫اد‬‫ى‬�‫ ز‬� ‫س‬‫ ا‬‫ا‬‫ى‬�
‫ا��ت‬
 � � �� � ‫زر‬
‫ٹ‬ ‫ز‬
�‫ ر�ر‬‫ے‬�‫دو‬
Modern HoReCa Fine Restaurant
 ‫ن‬‫�ڈر‬‫ٹ‬ ‫ف‬
‫ ر�رٹ‬�� �‫�ر‬
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
Modern HoReCa Fine Restaurant
 ‫ن‬‫�ڈر‬‫ٹ‬ ‫ف‬
‫ ر�رٹ‬�� �‫�ر‬
‫ ر�ران‬‫ڈ‬� 
‫ٹ‬
��
Outlet%: 2
Vol%: 2
 ،‫ر�ز‬ ‫ب‬� ،� � � ‫م‬�‫ ا‬� � ‫خر‬�‫م‬
‫ٹ‬‫ئ‬
‫ئ‬
‫ئ‬‫ آ‬‫ڈ‬� 
‫ٹ‬
��
‫ و�ہ‬‫ا‬�
� � ‫ر‬ ‫ہ‬�‫ا‬‫ب‬� ‫ر‬‫ او‬‫ر‬�‫ ا‬� ‫ن‬�‫دو‬
 �‫ ذر‬� �‫�ؤ‬
‫ت‬
�‫خد‬�
 � � ‫ے‬‫ آو‬�
�‫�ؤ‬
�  ‫ٹ‬ ‫ن‬
‫ ر�رٹ‬� ‫ا‬‫ى‬� �
‫ �ا�م‬� � � ��
Modern HoReCa Fast Food Restaurant
 ‫ن‬‫�ڈر‬ �‫�ر‬‫ٹ‬ ‫ف‬
‫ ر�رٹ‬‫ڈ‬� 
‫ٹ‬
��
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
Modern HoReCa Fast Food Restaurant
 ‫ن‬‫�ڈر‬‫ٹ‬ ‫ف‬
‫ ر�رٹ‬‫ڈ‬� 
‫ٹ‬
�� �‫�ر‬
�‫ �ر‬‫ڈ‬�
Outlet%: 0.1
Vol%: 0.1
 ‫ب‬� � �� � ‫ح‬� ‫ر‬ ‫ہ‬� ‫م‬�‫ ا‬� � ��
�
‫ �وس‬� � ‫ر‬� ‫م‬� � ‫ �۔‬�� �‫ وا‬� �� �‫ا‬
‫ش‬
� � ‫ر‬� ‫م‬�
‫ �۔‬�� � ‫ر‬‫ آوڈ‬� �‫ �ؤ‬� ‫ر‬� ‫م‬� ‫آ‬
‫ن‬
��
Modern HoReCa Food Courts
 ‫ن‬‫�ڈر‬�‫ �ر‬‫ڈ‬� �‫�ر‬
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
‫زر‬
‫ٹ‬ ‫ز‬
�‫ ر�ر‬
‫ز‬ ‫ش‬ ‫ز‬
��
Outlet%: 5
Vol%: 5
‫ ا�م‬� � ‫ں‬�� ��
 ‫ب‬� �
� �‫ وا‬� ‫ر‬‫ �و‬� ‫ر‬� ‫م‬�
 � �‫ ذر‬� ‫ر‬
‫ٹ‬ ‫ئ‬ ‫ى‬�‫و‬
‫ت‬
�‫خد‬� �
 �� � �‫ رو‬‫ا‬
‫ن‬
��
� ‫و‬�
� � ‫ا‬
‫ت‬
�� � 
‫ٹ‬
�� � ‫ر‬� ‫م‬�
‫ �رت‬�
‫ �۔‬� ‫ب‬�‫ د‬
‫ت‬
�� � �‫اے‬
‫ �۔‬‫ا‬
‫ت‬
�� ‫ا‬‫ى‬�� � ‫ر‬�‫ ا‬� ‫ن‬�‫ دو‬� ‫ر‬� ‫م‬� ‫ا‬
‫ن‬
��
Traditional HoReCa Conventional Restaurant
 ‫ن‬‫�ڈر‬ �‫�ر‬‫ٹ‬ ‫ن‬
‫ ر�رٹ‬
‫ن‬ ‫ش‬ ‫ن‬
��
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
Traditional HoReCa Conventional Restaurant
 ‫ن‬‫�ڈر‬ 
‫ن‬ ‫ش‬ ‫ن‬
�� �‫�ر‬‫ٹ‬ ‫ن‬
‫ر�رٹ‬
‫زر‬
‫ٹ‬ ‫ٹ‬
�‫ آو‬ ‫ٹ‬ ‫ى‬‫ �ٹ‬‫ڈ‬�
Outlet%: 0.1
Vol%: 0.1
‫ ا�م‬� � ‫ں‬�� ��
‫ �ں‬‫ڈ‬
‫ٹ‬ ‫ٹ‬ ‫ن‬
��
 ‫ب‬� �
‫ �وس‬‫ر‬
‫ٹ‬ ‫ئ‬ ‫ى‬�‫و‬  ‫ن‬‫ د‬� � ‫ں‬� ‫ز‬
‫ز‬ ‫ٹ‬ ‫ٹ‬
�‫ آو‬‫ہ‬‫و‬
‫ �۔‬‫ا‬
‫ت‬
�� ‫ش‬‫ ر‬‫د‬ ‫ى‬�‫زر‬�
‫ دو�ن‬�
� � ‫ب‬�‫ د‬� ‫ے‬‫ا‬
‫ �۔‬‫ا‬
‫ت‬
�� ‫ا‬‫ى‬�� � ‫ر‬�‫ ا‬� 
‫ٹ‬
�� ‫ا‬
‫ن‬
�� � ‫ر‬� ‫م‬�
��‫ دو‬� ‫ر‬‫ او‬��
 ‫ا‬�� � ‫ف‬� � �� ‫د‬
‫ٹ‬
‫ى‬��  ‫ى‬�‫ ا‬‫زر‬
‫ٹ‬ ‫ٹ‬
�‫ آو‬‫م‬�
‫�ں‬
Traditional HoReCa Food Street Outlet
 ‫ن‬‫�ڈر‬ �‫�ر‬
‫ٹ‬ ‫ٹ‬
�‫ آو‬ ‫ٹ‬ ‫ى‬‫ �ٹ‬‫ڈ‬�
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
‫ �ز‬‫ڈ‬� ��
Outlet%: 2.5
Vol%: 2.6
‫ ا�م‬� � �� ��
‫ �ں‬�‫ا‬‫ب‬�‫ز‬
 ‫ب‬� �
 � ‫ر‬‫ او‬‫ے‬� ‫ا‬
‫ن‬
��
 � ‫و‬� � ‫ز‬� ��
� ‫ا‬
‫ت‬
��
�  ‫ دو�ن‬�
 � ‫ب‬�‫ د‬� � ‫ے‬‫ا‬
 � ‫ا‬
‫ت‬
�� ‫ا‬‫ى‬�� ‫ر‬�‫ ا‬‫ر‬‫ او‬‫ر‬ ‫ہ‬�‫ا‬‫ب‬� ‫ں‬�‫ دو‬‫ا‬
‫ن‬
��
 ‫ دو�ن‬��
Traditional HoReCa Local Food Stands
 ‫ن‬‫�ڈر‬‫ �ز‬‫ڈ‬� �� �‫�ر‬
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
 ‫ز‬‫ڈر‬
‫زڈ‬
�‫ و‬�‫�ر‬/‫ �رز‬�‫�ر‬
Outlet%: 11.5
Vol%: 12

‫ت‬ ‫خ‬
�‫خرو‬� � ‫ت‬‫ا‬‫ب‬�‫ �و‬‫ر‬‫ او‬‫ز‬�� � ‫م‬�‫ ا‬�

‫ت‬ ‫خ‬
�‫خرو‬� � ‫ء‬�‫ ا‬� �� � ‫ٹ‬� ‫ر‬‫ او‬��
 � � ‫ں‬�‫ دو‬‫ب‬‫�و‬
 � � ‫ں‬�� ‫ے‬� ‫ر‬‫او‬
‫ �۔‬��
��‫ذر‬� ‫ہ‬‫اد‬‫ى‬�‫ ذ‬� ‫ں‬�� ‫ دو�ن‬�‫ وا‬� � ‫ں‬�� � ‫ر‬� ‫م‬�
  ‫ب‬ ‫ى‬‫قرب‬� ‫ا‬‫ى‬� ‫ر‬�‫ ا‬� ‫ن‬�‫ دو‬‫ب‬‫ �و‬� ‫ر‬� ‫م‬�
� �� ‫ل‬�‫ا‬
Traditional HoReCa Beverage Street Vendor
 ‫ن‬‫�ڈر‬ �‫�ر‬‫ڈر‬
‫ٹ‬ ‫ن‬
�‫ و‬ ‫ٹ‬ ‫ى‬‫ �ب‬�‫�ر‬
Modern TradeModern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
‫ اڈے‬�‫�ا‬
Outlet%: 0
Vol%: 0.1
 ‫ر‬‫ �ا‬ ‫ى‬�‫ �و‬� ‫ں‬‫فرو‬�� �� � ���
�‫ �و‬�
� �‫و‬
‫ئ‬
�� � ‫ن‬�‫ دو‬�‫ �و‬� ‫ء‬�‫ ا‬� ��
�� �  � � �� � ‫ں‬‫فرو‬��
�

‫ز‬
�‫زر‬
‫ئ‬
�‫ �ا‬‫ر‬�
‫ئ‬
�‫ى‬‫ئ‬�‫ى‬�
�
  
‫ت‬
�‫ دو‬� ‫ن‬‫ ا‬‫ر‬‫ او‬‫فر‬��/ �� � ‫ں‬‫ دارو‬�‫ر‬
� �
Transportation Hawai Addey
‫ اڈے‬�‫ �ا‬��‫�ا‬
Modern TradeModern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
���‫ا‬
Outlet%: 0
Vol%: 0.15
� � ‫ن‬�� ‫ر‬‫ او‬‫ضر‬�� ��‫ �ا‬��
 ‫ف‬� � �� �‫ ا‬� ‫ے‬‫ اڈ‬�‫ �ا‬‫ر‬‫ او‬‫ر‬�‫ ا‬� ‫ز‬‫�وا‬
�‫فرا‬� � �� ‫ر‬‫ او‬‫ت‬‫ا‬‫ب‬�‫ �و‬�
 � � �‫ ز‬‫ر‬‫ او‬‫ز‬‫�وا‬
‫ت‬
�‫خد‬� � ‫ف‬� �
 � � �� � ‫ں‬‫فرو‬��
�
‫ات‬‫ب‬�‫ �و‬‫ى‬‫ ا�از‬�‫زرا‬� � ‫ف‬� � �� �‫ا‬
Transportation
Transportation Airline
 ��‫�ا‬���‫ا‬
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
�‫ر�ے‬
Outlet%: 0.1
Vol%: 0.3
 � ‫ں‬‫فرو‬�� ‫ں‬� � � �� � ��
� �‫آ�ور‬
�� ‫ہ‬‫ار‬
‫ت‬
�‫ ا‬� ‫ن‬�� � ‫ں‬‫فرو‬�� ‫ں‬�

‫ت‬ ‫خ‬
�‫خرو‬� � ‫ء‬�‫ ا‬� � �� � ‫ں‬��‫دو‬
 � �‫و‬
‫ئ‬
�� � ‫ن‬�‫دو‬
‫ت‬ ‫خ‬
�‫خرو‬� � ‫ت‬��
 � ‫ں‬‫و‬‫و‬
‫ن‬
‫ن‬‫ى‬‫ن‬
‫ٹ‬
‫ن‬
‫ن‬
‫كن‬
 �‫ ذر‬� ‫ں‬‫و�و‬
‫ت‬
�‫خد‬� � ‫ں‬‫خرو‬��
 � � �� � ‫ں‬‫فرو‬��
�
� � �� � ‫ں‬‫ دارو‬�‫ ر‬� ‫ن‬‫ ا‬‫ر‬‫ او‬‫فر‬��
��‫ دو‬‫ہ‬� ‫ر‬� � ‫م‬� ‫ے‬�‫ر‬
Transportation Railway Station
 ��‫�ا‬�‫ر�ے‬
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
‫ر�ے‬
Outlet%: 0
Vol%: 0.1
�‫ �ا�ر‬�‫ ر‬� ‫ل‬� ‫ر‬‫ او‬‫ں‬‫فرو‬��
 ‫ى‬‫ ڈ�ر‬
‫ت‬ ‫خ‬
�‫خرو‬� � ‫ت‬‫ا‬‫ب‬�‫ �و‬‫ن‬‫ دورا‬� � �‫ر‬
� 
‫ت‬
�‫خد‬� � ‫ز‬
‫خ‬ ‫ئ‬
�‫�ا‬
 � ‫ت‬‫ا‬‫ب‬�‫ �و‬� ‫ى‬‫ �ڑ‬�‫ ڈا‬‫ن‬‫ دورا‬� �
‫ت‬ ‫خ‬
�‫خرو‬�
 � ‫زر‬
‫ئ‬
�‫ �ا‬‫ى‬‫ڈ�ر‬
‫ت‬ ‫خ‬
�‫خرو‬� �‫ذر‬
 �‫ ذر‬� �‫و‬
‫ت‬
�‫خد‬�
 � � �� � ‫ں‬‫فرو‬��
�
‫ ا�ل‬� ‫ن‬‫ دورا‬� �
 
‫ت‬ ‫خ‬
�‫خرو‬� � ‫ء‬�‫ ا‬�‫ د‬‫ر‬‫ او‬‫ك‬‫ �را‬‫ر‬�‫ ا‬� ‫ں‬��
‫ �ار‬‫ر‬�‫ ا‬� ‫ف‬� � ��‫ ا‬‫ے‬�‫ ر‬� �
Transportation Railway
 ��‫�ا‬‫ر�ے‬
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
�‫ ا‬�
Outlet%: 0.2
Vol%: 0.5
 �/ ‫ز‬�‫ آ‬� � � ‫ں‬‫زرو‬�� ‫ں‬� � � � �
‫ ا�م‬‫ا‬‫ى‬�
 ‫ك‬‫ �را‬‫ر‬‫ او‬‫ى‬‫ر‬�
‫خ‬
�
‫ش‬
‫ش‬‫ى‬‫فت‬‫تخ‬‫ك‬
 �‫ وا‬�� 
‫ت‬ ‫خ‬
�‫خرو‬� � ‫ن‬�‫دو‬
�‫ ر‬�‫ و‬�
 
‫ت‬ ‫خ‬
�‫خرو‬� � �‫�ؤ‬
‫ ��ت‬�‫ وا‬��
 � � �� � ‫ں‬‫فرو‬��
�
� ‫ا‬
‫ت‬
�� ‫ا‬
‫ن‬
�� ‫ہ‬‫ اڈ‬‫ى‬‫ �ر‬� ‫ر‬� ‫م‬�
Transportation Bus Stand
 ��‫�ا‬ ��‫ا‬
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
‫ �وس‬�
Outlet%: 0
Vol%: 0.05
 ‫ف‬ ‫ى‬
‫ٹ‬
��‫ �ا‬� � � ‫ن‬�� ‫ر‬‫ او‬‫ں‬‫فرو‬��
  �‫ �و‬� ‫ت‬‫ا‬‫ب‬�‫ �و‬‫ن‬‫ دورا‬� �) � ��
��(
 ‫ر‬� 
‫ت‬
�‫خد‬� � �
‫ �وس‬�‫ ذر‬�
 � � �� � ‫ں‬‫فرو‬��
�
‫ ا�ل‬� ‫ف‬� � ‫ں‬‫فرو‬�� ‫ن‬‫ دورا‬� �
Transportation
‫ �وس‬�
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
‫�ى‬
Outlet%: 4.6
Vol%: 6.4
  ٪� ‫ن‬�‫دو‬50 ‫ء‬�‫ ا‬‫ى‬‫ر‬�
‫ز‬
�
‫ش‬
‫س‬‫ف‬‫ئز‬‫ك‬ ‫ر‬‫ او‬‫ى‬� � �‫ زا‬�
‫ و�ہ‬� ،� ،�‫ رو‬ ‫ب‬�‫ ڈ‬� � � ‫ى‬� �
‫ �ں۔‬‫ں‬�‫ و‬� ‫ء‬�‫ ا‬‫ى‬�‫ �و‬‫ڈ‬‫ڈ‬
‫ڈ‬ ‫ن‬
�‫را‬ ‫ب‬�
 � ‫ء‬�‫ ا‬� �‫�ؤ‬
‫ت‬ ‫خ‬
�‫خرو‬�
� �� �� ‫ر‬ ‫ہ‬�‫ا‬‫ب‬� � ‫ى‬� ‫ء‬�‫ ا‬� ‫ر‬� ‫م‬�
Speciality Stores
‫�ى‬
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
‫ �وپ‬� ‫ر‬� ��
Outlet%: 2
Vol%: 1.5
 ٪� ‫ن‬�‫دو‬50 � ‫ر‬‫ او‬���‫ �ر‬� �‫ زا‬�
‫ �۔‬‫ى‬� � ‫ء‬�‫ ا‬� �
‫ و�ں‬� � ‫ء‬�‫ ا‬‫ى‬�‫ �و‬‫ڈ‬‫ڈ‬
‫ڈ‬ ‫ن‬
�‫را‬ ‫ب‬�
 � ‫ء‬�‫ ا‬� �‫�ؤ‬
‫ت‬ ‫خ‬
�‫خرو‬�
� �� �� ‫ر‬ ‫ہ‬�‫ا‬‫ب‬� � ‫ن‬�‫ دو‬‫ء‬�‫ ا‬� ‫ر‬� ‫م‬�
Speciality Stores
‫ �وپ‬� ‫ر‬� ��
Modern TradeModern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
�� ‫ا‬‫�رز‬  ٪� ‫ن‬�‫دو‬50 � ‫ر‬‫ او‬���‫ �ر‬� �‫ زا‬�
‫ �۔‬‫ى‬� � ‫ء‬�‫ ا‬� �
‫ و�ں‬� � ‫ء‬�‫ ا‬‫ى‬�‫ �و‬‫ڈ‬‫ڈ‬
‫ڈ‬ ‫ن‬
�‫را‬ ‫ب‬�
 � ‫ء‬�‫ ا‬� �‫�ؤ‬
‫ت‬ ‫خ‬
�‫خرو‬�
� �� �� ‫ر‬ ‫ہ‬�‫ا‬‫ب‬� � ‫ن‬�‫ دو‬‫ء‬�‫ ا‬� ‫ر‬� ‫م‬�
Specialty Stores
 ��‫ا�ر‬‫ز‬
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
‫ د‬� �‫ ا‬‫ل‬‫�و‬‫و‬‫�ن‬
Outlet%: 1.2
Vol%: 3
  ‫ر‬� ‫ل‬� �� � �‫ ا‬‫ل‬‫�و‬) � �
‫ ا�ر‬� ��‫ا‬(
�‫ ر‬�‫ و‬� ‫ء‬�‫ ا‬‫ى‬�‫�و‬
‫ ��ت‬‫ڈ‬‫زڈد‬�‫را‬ ‫ب‬� ‫ر‬
‫ت‬
� ‫ہ‬‫اد‬‫ى‬�‫ز‬
‫ �۔‬� � �‫ا‬
‫ش‬
� ‫ء‬�‫ ا‬‫ہ‬‫از‬
‫ت‬
� ‫ر‬‫ او‬‫ى‬‫ر‬�
‫ز‬
�‫ى‬‫ت‬
‫ش‬
‫س‬‫ف‬‫تز‬‫ك‬
�� � � ‫ ا�ل‬� ��
‫ �ر‬
‫ٹ‬
‫ٹ‬‫ك‬‫ى‬‫ٹپٹ‬‫م‬�
‫ �ا‬� � � ‫ت‬�‫ او‬��
Speciality Stores
 � �‫ ا‬‫ل‬‫�و‬‫د‬‫و‬‫�ن‬
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
��/‫�ل‬/�‫��ر‬
Outlet%: 1.1
Vol%: 0.7
 ‫ن‬ ‫ى‬
‫ٹ‬ ‫ن‬
� ‫ل‬�/ ‫ر‬‫ او‬� �� � �‫ �و‬� ‫ا‬‫ى‬�� �
‫ت‬ ‫خ‬
�‫خرو‬� � ‫ء‬�‫ ا‬‫ى‬‫ر‬�‫ى‬ �‫تخ‬
‫ش‬
‫ش‬‫ى‬‫ت‬‫ف‬‫تخ‬‫ك‬
 � ‫ء‬�‫ ا‬� �‫�ؤ‬
‫ت‬ ‫خ‬
�‫خرو‬�
 � ‫ں‬�  ‫ب‬�� ‫ر‬‫ او‬‫ہ‬‫ذذ‬
‫ت‬
��‫ا‬
� �
� � � ‫ں‬�‫ دو‬‫ر‬ ‫ہ‬�‫ا‬‫ب‬� ‫ر‬‫ او‬‫ر‬�‫ ا‬� ‫ا‬‫ى‬�� �
Idarey, Colleges/Schools
�� ،‫ادارے‬/��
Modern TradeModern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
��
Outlet%: 0.4
Vol%: 0.9
 ‫ن‬ ‫ى‬
‫ٹ‬ ‫ن‬
� ‫ل‬�/ ‫ر‬‫ او‬� �� � �‫ �و‬� ‫ا‬‫ى‬�� �
‫ت‬ ‫خ‬
�‫خرو‬� � ‫ء‬�‫ ا‬‫ى‬‫ر‬�‫ى‬ �‫تخ‬
‫ش‬
‫ش‬‫ى‬‫ت‬‫ف‬‫تخ‬‫ك‬
 � ‫ء‬�‫ ا‬� �‫�ؤ‬
‫ت‬ ‫خ‬
�‫خرو‬�
 � ‫ن‬‫ ا‬‫ر‬‫ او‬‫ں‬��
� � � ‫ں‬�‫ر�ا‬
� � � ‫ں‬�‫ دو‬‫ر‬ ‫ہ‬�‫ا‬‫ب‬� ‫ر‬‫ او‬‫ر‬�‫ ا‬� ‫ا‬‫ى‬�� �
Modern Trade
Idarey, Colleges/Schools
�� ،‫ادارے‬/��
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
��
Outlet%: 0.5
Vol%: 0.5
 ‫ں‬‫ارو‬‫ب‬� � � ‫ں‬‫ �و‬‫ر‬‫ او‬‫زر‬
‫ٹ‬ ‫ز‬
�‫ ر�ر‬‫ر‬�‫ ا‬� 
‫ٹ‬
��
�‫ �و‬� ‫ئ‬�‫ ا‬� �� �
� ‫ا‬
‫ت‬
�� �‫زرا‬� � � �‫ ر‬‫ر‬‫ ڈو‬‫ن‬‫ ا‬� �‫زر‬‫ب‬�
 � �‫ و‬�  ‫ٹ‬ ‫ن‬
‫ر�رٹ‬
‫ت‬
�‫خد‬� �‫زر‬
 ‫م‬‫ رو‬�‫ زر‬� ‫ز‬‫ا�ر‬
‫�وس‬
‫ارز‬‫ب‬� � � ‫زر‬�‫ رو‬�
 � � �� � ‫ں‬��
�
� � ‫ر‬�‫ ا‬� �� � ‫ر‬� ‫م‬�
 24‫اپ‬
‫ش‬
� �� �‫ وا‬�‫ ر‬� �
 ��� ‫ر‬‫ او‬�� ،
‫ٹ‬
�� � � ‫ں‬�‫ �ا‬‫ص‬�
‫ ا�ل‬� ‫زر‬�‫رو‬
Idarey, Hotels
 ،‫ادارے‬��
Modern TradeModern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
�
Outlet%: 0.1
Vol%: 0.2
 � � ‫ں‬��� � ‫ں‬� ‫ا‬‫ى‬� �� � � �
� ‫ت‬‫ �ور‬�  ‫پ‬
‫ش‬
� � �‫ا‬
‫ش‬
� ‫ر‬‫ او‬� � � ‫ن‬‫زرا‬
‫ئ‬
�‫ڈ‬
 � ‫زر‬ ‫ى‬
‫ٹ‬
�� � � ‫ر‬‫ او‬�� ‫ن‬‫ �ا‬‫ں‬� � ‫ہ‬‫و‬
‫ �ں‬�‫ آ‬�� �‫ ر‬‫ر‬‫ او‬�� ‫ل‬�‫ا‬
 � � �‫ ذر‬� �‫و‬
‫ت‬
�‫خد‬�
 ‫ن‬‫ ا‬‫ر‬‫ او‬‫ن‬�‫ ار‬� � ��‫ر‬
‫ �ود‬� � ‫ں‬�� �
 ��� ‫ر‬‫ او‬�� ،� � � ‫ں‬�‫ �ا‬‫ص‬�
‫ ا�ل‬� ‫زر‬�‫رو‬
Institutions
�
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
 ‫ل‬� ‫ى‬‫اد‬
‫ش‬
�/‫�ز‬
Outlet%: 0.4
Vol%: 2
 � �‫زرا‬
‫ئ‬
�‫ ڈ‬� � ‫ں‬�‫ �ا‬�‫ د‬‫ر‬‫ او‬‫ى‬‫اد‬
‫ش‬
� � 
‫ز‬
��
‫ �۔‬�
‫ ا�م۔‬� �‫ ڈ‬‫ر‬‫ او‬� � � �

‫ت‬
�‫خد‬� � � � ‫ظ‬� � ‫ت‬�‫وا‬
Institutions
 ‫ل‬� ‫ى‬‫اد‬
‫ش‬
�/‫�ز‬
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
‫�ز‬
Outlet%: 0.1
Vol%: 0.3
 �‫ وا‬� � �‫زرا‬
‫ئ‬
�‫ ڈ‬� �  ‫ز‬ ‫ى‬
‫ٹ‬
�‫زر‬ ‫ى‬�� � ��
‫�رت‬
 � ‫ں‬�‫ وا‬�� ‫ا‬‫ا‬‫م‬‫ى‬‫سئذئ‬ �‫ ذر‬� ‫ذر‬
‫ئ‬
�‫ �ا‬‫ى‬‫ ڈ�ر‬‫ا‬‫ى‬�  ‫ذ‬ ‫ى‬
‫ٹ‬ ‫ذ‬
�
‫ت‬ ‫خ‬
�‫خرو‬� � ‫ء‬�‫ ا‬� ��
 � ‫زر‬
‫ئ‬
�‫ �ا‬‫ى‬‫ڈ�ر‬
 � ‫ء‬�‫ ا‬��‫ �و‬�‫ذر‬
‫ت‬ ‫خ‬
�‫خرو‬�
� � ‫ں‬�‫ وا‬�� ‫ا‬‫ا‬‫م‬‫ى‬‫ى‬
‫ن‬
‫سن‬ � � ‫ر‬�‫ ا‬�‫ا‬‫ا‬‫م‬‫ى‬‫ى‬
‫ن‬
‫ست‬
Institutions, Cinemas
‫از‬‫ا‬‫م‬‫ى‬‫ى‬
‫ز‬
‫سن‬ ،‫ز‬
‫زز‬ ‫ش‬
��‫ا‬
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
‫زر‬�‫ار‬‫پ‬�/‫زوو‬/ �‫ا�ز‬
‫ارك‬‫پ‬�/� �
Outlet%: 0.1
Vol%: 0.2
 ‫ن‬ ‫ى‬
‫ٹ‬ ‫ن‬
�/ ‫ى‬‫ر‬�
‫ف‬
�
‫ش‬
‫ش‬‫ف‬
‫ف‬
‫ن‬‫ك‬ ‫ر‬‫ او‬� �� � �‫ �و‬� ‫ا‬‫ى‬���
‫ت‬ ‫خ‬
�‫خرو‬� � ‫ء‬�‫ا‬
 � ‫ء‬�‫ ا‬� �‫�ؤ‬
‫ت‬ ‫خ‬
�‫خرو‬�
� � � �� � ‫ر‬
‫ٹ‬ ‫ٹ‬ ‫ى‬�‫وز‬ � � ‫ر‬�‫ ا‬� ‫ا‬‫ى‬�� �
Institutions
Parks/Zoo/Amusement Park/Play land
‫زر‬�‫ار‬‫پ‬�/‫زوو‬/ ‫ك‬‫ار‬‫پ‬� �‫ا�ز‬/� �
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
‫ �رز‬‫ى‬
‫ٹ‬‫�ى‬‫ى‬‫ٹ‬
‫ٹ‬‫ٹ‬�
Outlet%: 1.5
Vol%: 0.4
� � �‫ �ر‬�‫ �ر‬‫ى‬‫�د‬
‫زر‬
‫ٹ‬ ‫ى‬�‫ ر‬‫ى‬
‫ٹ‬‫سى‬‫ب‬‫ب‬‫س‬
 � ‫ف‬� � �‫ �ر‬� ‫ر‬� ‫م‬�
 � ، ‫ت‬�� � � �� ، ‫ء‬�‫ ا‬� � �‫ ا‬�‫ا‬
� �� ‫ب‬�‫ د‬� ‫ہ‬�‫ و‬�‫ر‬ ‫ب‬� �
�� � ‫ وار‬�/�‫روزا‬
Institutions
Utility Stores
‫ �رز‬‫ى‬
‫ٹ‬‫�ى‬‫ى‬‫ٹ‬
‫ٹ‬‫ٹ‬�
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
‫ ڈى‬�‫ ا‬�  ‫ہ‬‫از‬
‫ت‬
� ‫د‬ ‫ى‬�‫ا‬
‫ش‬
� � � �‫ ر‬� ‫ى‬�� ‫ر‬� � ‫ٹ‬‫ �ر‬�
� ‫ا‬
‫ت‬
�‫ ر‬�‫ ر‬�� � ‫ى‬�‫ �و‬‫ر‬‫ او‬‫ے‬‫ڈ‬
‫ڈ‬ ‫ن‬
�‫ ا‬،
‫ت‬ ‫ش‬
��
  �� ‫ڈ‬
‫ٹ‬
‫ڈ‬‫س‬‫ك‬‫ى‬‫ئ‬�) ‫م‬�
‫ �وس‬� � ‫ر‬�(
 �� � ‫ر‬� ‫م‬� ��‫ر‬
 ‫ى‬‫ �ر‬� ‫ن‬‫ ا‬‫ر‬‫ او‬‫ں‬‫ا�رو‬
‫ �ود‬
‫ت‬
� ‫ں‬�‫��ا‬
Institutions
CSD
‫ ڈى‬�‫ ا‬�
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics
 ‫ز‬
‫ز‬
�
‫ز‬
�‫ى‬‫ن‬
‫ٹ‬
‫ن‬
‫ز‬
‫ن‬‫ك‬ ‫ز‬
‫زز‬ ‫ش‬
��‫ا‬)‫ز‬
‫خ‬ ‫ٹ‬
�‫ ا‬�(
 ،  ‫ن‬ ‫ى‬
‫ٹ‬ ‫ن‬
� � �‫ ا‬�‫ ا‬‫۔‬�‫اى۔‬
 ‫ے‬‫ ا‬‫ى‬‫ ڈ‬�‫ ا‬، ‫ن‬ ‫ى‬
‫ٹ‬ ‫ن‬
� ‫س‬‫ �و‬‫ا‬‫ڈ‬
‫ٹ‬
‫پ‬�‫وا‬
 �‫ وا‬، ‫ن‬ ‫ى‬
‫ٹ‬ ‫ن‬
�  ‫ٹ‬ ‫ن‬
‫ �ٹ‬‫ى‬� ، ‫ن‬ ‫ى‬
‫ٹ‬ ‫ن‬
�
‫ �۔‬� ‫ى‬‫ ا‬‫زر‬�
‫ز‬
�‫ى‬‫ب‬
‫ٹ‬
‫بزب‬‫ك‬ ‫ى‬� ،‫اڈر‬‫ب‬�
Outlet%: 0.5
Vol%: 0.3
 ‫ن‬ ‫ى‬
‫ٹ‬ ‫ن‬
�/ ‫ى‬‫ر‬�
‫ف‬
�‫ى‬‫ن‬
‫ش‬
‫ش‬‫ف‬
‫ف‬
‫ن‬‫ك‬
 ‫ر‬‫ او‬� �� � �‫ �و‬� ‫ا‬‫ى‬�� �
‫ت‬ ‫خ‬
�‫خرو‬� � ‫ء‬�‫ا‬
 � ‫ء‬�‫ ا‬� �‫�و‬
‫ت‬ ‫خ‬
�‫خرو‬�
 �‫ آ�ور‬� ‫ں‬��
� ��
� � � ‫ں‬�‫ دو‬‫ر‬ ‫ہ‬�‫ا‬‫ب‬� ‫ر‬‫ او‬‫ر‬�‫ ا‬� ‫ا‬‫ى‬�� �
Institutions Canteens
‫ز‬
‫ز‬
�
‫ز‬
�‫ى‬‫ن‬
‫ٹ‬
‫ن‬
‫ز‬
‫ن‬‫ك‬
 ،‫ز‬
‫زز‬ ‫ش‬
��‫ا‬
Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬
‫ن‬
‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬
Channel Product Range Service Style Customer Frequency Other Characteristics

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Discountmanagementfinal
 

Tradechannelsfinalversion urdurevised2

  • 2. Modern Trade 7 Trade Channels & 30 Sub Channels ‫ڈ‬ ‫ٹ‬ ‫ى‬�� ‫ن‬‫�ڈر‬ ‫ڈ‬ ‫ٹ‬ ‫ى‬��  ‫ن‬ ‫ش‬ ‫ن‬ ��  �‫ �ر‬‫ن‬‫�ڈر‬ �‫ �ر‬�‫ڈ‬ ‫ٹ‬ ‫ى‬�� Outlet % Vol % ‫ �ر‬‫ل‬� 29 29.1 ‫ �ر‬�‫ا‬‫ى‬�� 28.5 16.2 ‫ان‬‫پ‬�/‫اپ‬ ‫ش‬ �  ‫ٹ‬ ‫ى‬‫�ٹ‬ 5.6 8.4 ‫ٹ‬ �� 63.1 53.7 Outlet % Vol % ��   ‫ٹ‬ ‫ن‬ ‫ر�رٹ‬) ‫ٹ‬ �� �‫ا‬( 0.5 1.6 ‫ �ڈ‬ ‫ٹ‬ �� 2 2 ‫ز‬ ‫ز‬ ‫ٹ‬ �� ‫ڈ‬� 0.1 0.1 ‫ٹ‬ �� 2.6 3.7 Outlet % Vol % ‫ٹ‬ ‫ن‬ ‫ ر�رٹ‬ ‫ن‬ ‫ش‬ ‫ن‬ ��) ‫ٹ‬ �� ‫ہ‬‫�د‬( 5 5 ‫وٹ‬ ‫ئ‬ �‫ آ‬ ‫ٹ‬ ‫ى‬‫ �ٹ‬‫ڈ‬� � 0.1 0.1 � ‫ڈ‬� �� 2.5 2.6 �‫�ر‬ �‫ و‬ ‫ٹ‬ ‫ى‬‫�ٹ‬ 11.5 12‫ٹ‬ �� 19.1 19.7 Outlet% Vol % ‫�ڈرن‬ ‫ �ر‬‫ل‬� 0.3 3.5 ‫پر‬ ُ� �‫�ر‬ 0.1 1.5 �‫ �ر‬�� 0 0.3 ‫ٹ‬ �� 0.4 5.3   �‫ ا‬� ‫ڈ‬ ‫ٹ‬ ‫ى‬��30 �  ‫ب‬� 7
  • 3. Transportation Specialty Stores Outlet % Vol % ‫�ل‬/��/�‫��ر‬ 1.1 0.7 ‫�ل‬ 0.4 0.9 �� 0.5 0.5 ‫ز‬ ‫ز‬ �‫ب‬ �‫ل‬‫ك‬ 0.1 0.2  ‫ل‬� ‫ى‬‫اد‬ ‫ش‬ �/‫�ز‬ ) � ‫ى‬‫اد‬ ‫ش‬ �/‫�ز‬( 0.4 2 ‫ا‬‫ا‬‫م‬‫ى‬‫ى‬ ‫ن‬ ‫سن‬ 0.1 0.3  ‫ك‬‫ار‬‫پ‬�/‫ا‬‫ى‬�� �/ � � ‫�ان‬ 0.1 0.2 ‫ �رز‬��/  ‫ ڈى‬�‫ ا‬� 1.5 0.4 �‫و‬‫و‬‫ى‬‫ن‬ ‫ٹ‬ ‫ىن‬‫ن‬‫س‬ ‫ن‬ ‫ن‬ ‫ا‬ ‫ز‬ ‫ز‬ � ‫ز‬ � ‫ٹ‬ ‫ن‬ ‫ز‬ ‫ىن‬‫ن‬‫ك‬ 0.5 0.3 ‫ٹ‬ �� 4.7 5.5 ‫وٹ‬‫و‬‫ى‬‫ن‬ ‫ٹ‬ ‫ن‬‫ى‬‫ن‬‫س‬ ‫ن‬ ‫ن‬ ‫ا‬ 7 Trade Channels & 30 Sub Channels Transportation ��‫�ا‬ ‫ �ر‬‫ى‬ ‫ٹ‬‫�ى‬‫ى‬‫ٹ‬ ‫ش‬ ‫س‬‫ٹپ‬‫س‬ ‫ا‬ Outlet% Vol % �‫�ا‬ ‫اڈہ‬ 0 0.1 �� �‫ا‬ 0 0.15 �‫ ا‬‫ے‬�‫ر‬ 0.1 0.3 ‫ر�ے‬ �‫ا‬ 0 0.1 � � 0.2 0.5 ‫ �وس‬� 0 0.05‫ٹ‬ �� 0.3 1.2 Outlet% Vol% ‫زر‬ ‫ى‬�� 4.6 6.4  ‫ر‬� ��/‫ �رز‬�� ‫ف‬‫ آ‬� 2 1.5 �‫�و‬ ‫زر‬ ‫ٹ‬ �‫ �ر‬‫ڈ‬� ‫ �رٹ‬�‫ ا‬‫ل‬‫�و‬ 1.2 3‫ٹ‬ �� 7.8 10.9   �‫ ا‬� ‫ڈ‬ ‫ٹ‬ ‫ى‬��30 �  ‫ب‬� 7
  • 4. ‫ �ر‬‫ل‬� ‫ن‬‫�ڈر‬ Outlet%: 0.3 Vol%: 3.5 �‫ ر‬�‫ و‬� ‫ء‬�‫ ا‬‫ى‬�‫�و‬   � ‫ہ‬‫اد‬‫ى‬�‫ ز‬� � ‫س‬�‫ڈڈ‬ ‫ڈ‬ ‫ن‬ �‫را‬ ‫ب‬�  � ‫ء‬�‫ا‬‫�ى‬ �  ‫ اور‬‫ء‬�‫ ا‬‫ہ‬‫از‬ ‫ت‬ �‫رى‬ ‫ن‬ ‫ش‬ ‫ن‬ �� � ‫ب‬�‫د‬ �� �  ‫ر‬‫ وا‬�/�‫روزا‬ �‫و‬ ‫ئ‬ �� � ‫ �ر‬‫ا‬ ‫ٹ‬ �� �  ‫ت‬ � ‫ت‬�‫ او‬�� Modern Trade ‫ �ر‬‫ل‬� ‫ن‬‫�ڈر‬ Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 6. �‫ �ر‬� Outlet%: 0.1 Vol%: 1.5 �‫ ر‬�‫ و‬� ‫ء‬�‫ ا‬‫ى‬�‫�و‬ ‫ ��ت‬‫ڈ‬‫زڈد‬�‫را‬ ‫ب‬� ‫ر‬ ‫ت‬ � ‫ہ‬‫اد‬‫ى‬�‫ز‬  ،�‫ ا�و‬،‫ �ا�ى‬،‫س‬‫ك‬ ‫ٹ‬ ‫ن‬‫ى‬‫ن‬‫م‬� � ،‫�و�ى‬ ‫ و�ہ‬‫ت‬�� ،�� ‫ �وس‬�   ‫ر‬‫ وا‬�/�‫روزا‬ � � � �‫�ؤ‬ ‫رے‬ ‫ٹ‬ ‫ب‬� � ‫ر‬� ‫ل‬� � ‫ا‬ ‫ت‬ �� ‫ل‬�‫ ا‬�  ‫ز‬ �‫زر‬ ‫ئ‬ �‫��ا‬  4000 to 30,000 sq. ft Modern Trade �‫ �ر‬� Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 8. �‫ �ر‬�� Outlet%: 0 Vol%: 0.3  ‫ى‬�‫ دو‬‫ر‬‫ او‬� � �� ‫ں‬� ‫ز‬‫ �ر‬‫ے‬‫ر‬ ‫ٹ‬ ‫ب‬� ��  �� ‫ب‬�‫ د‬� ‫ر‬‫ �ا‬‫ى‬‫ڑر‬ ‫ب‬� ‫ہ‬�‫ و‬�‫غر‬� � � ‫۔‬‫ا�ء‬ ‫�۔‬ ‫ �وس‬�  ‫ر‬‫ وا‬�/�‫روزا‬ >30,000 sq. ft �‫و‬ ‫ئ‬ �� � ‫ہ‬‫اد‬‫ى‬�‫ ذ‬�  ‫ى‬�‫ا‬ Modern Trade �‫ �ر‬�� Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 10. ‫ �ن‬� Outlet%: 29 Vol%: 29.1  ‫ اور‬�  ‫ڈ‬‫ڈ‬ ‫ڈ‬ ‫ن‬ �‫را‬ ‫ب‬�  �  ‫ٹ‬ ‫ى‬‫ رب‬ ‫ب‬�� ‫ر‬‫ او‬‫ر‬‫ �ا‬��‫ا�ء‬ ‫ �ں۔‬��  ‫ت‬ ‫خ‬ �‫خرو‬� � �‫ روزا‬��‫ذر‬� ‫ہ‬‫اد‬‫ى‬�‫ذ‬ ��‫ دو‬� �  ‫ٹ‬ ‫ى‬‫�ا�ت‬   ‫ر‬‫ دا‬‫ن‬�‫دو‬/ ‫ں‬� �‫ ر‬� ‫د‬� �‫ وا‬‫ن‬‫��ا‬ ‫دو�ن‬ � � � ‫ت‬�‫ او‬�� �‫ذذر‬�‫ �ا‬‫ہ‬‫اد‬‫ى‬�‫ذ‬ �‫ا‬ ‫ش‬ � � ‫ر‬‫ �ا‬�� Traditional Trade General store ‫ �ر‬‫ل‬� ‫ڈ‬ ‫ٹ‬ ‫ى‬�� �‫ڈ‬ ‫ٹ‬ ‫ى‬�� Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 11. Traditional Trade General store ‫ �ر‬‫ل‬� ‫ڈ‬ ‫ٹ‬ ‫ى‬�� �‫ڈ‬ ‫ٹ‬ ‫ى‬��
  • 12. Traditional Trade Kiryana Store  �‫ڈ‬ ‫ٹ‬ ‫ى‬�� ‫ڈ‬ ‫ٹ‬ ‫ى‬��‫ �ر‬�‫ا‬‫ى‬�� ‫ �ر‬�‫ا‬‫ى‬�� Outlet%: 28.5 Vol%: 16.2  ‫ اور‬�  ‫ڈ‬‫ڈ‬ ‫ڈ‬ ‫ن‬ �‫را‬ ‫ب‬�  �  ‫ٹ‬ ‫ى‬‫ رب‬ ‫ب‬�� ‫ر‬‫ او‬‫ر‬‫ �ا‬��‫ا�ء‬ ‫ �ں‬��  ‫ت‬ ‫خ‬ �‫خرو‬�  ‫ ا�ء‬� � �� � ٪ � ‫ن‬�‫ دو‬�50 ‫ہ‬‫اد‬‫ى‬�‫ ذ‬� ‫ �۔‬�‫رر‬ ‫ى‬� � ‫ �وس‬�‫و‬ ‫ئ‬ ��  ��‫ذر‬� ‫ہ‬‫اد‬‫ى‬�‫ذ‬)�‫روزا‬( ��‫ دو‬� �  ‫ٹ‬ ‫ى‬‫�ا�ت‬ ‫ دو�ن‬�‫ ا‬� �‫ ر‬� ‫د‬� ‫ر‬‫دو��ا‬ � � � ‫ت‬�‫ او‬��  ��‫ذر‬� ‫ہ‬‫اد‬‫ى‬�‫ذ‬ ‫ دو�ن‬� ‫ے‬�  ‫ى‬�‫ ا‬� ‫ر‬� ‫م‬� Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 13. Traditional Trade Kiryana Store ‫ �ر‬�‫ا‬‫ى‬�� ‫ڈ‬ ‫ٹ‬ ‫ى‬�� �‫ڈ‬ ‫ٹ‬ ‫ى‬��
  • 14. ‫ دو�ن‬�  ‫ٹ‬ ‫ى‬‫ �ٹ‬‫ن‬‫ا‬‫پ‬� Outlet%: 5.6 Vol%: 8.4  ٪50 ،� ‫ر‬‫ ��او‬� ،‫ان‬‫پ‬� ، ‫ٹ‬ ‫ى‬‫ �ب‬� ‫ہ‬‫اد‬‫ى‬�‫ ذ‬�  ‫۔‬� ‫ا‬� ‫ا‬� � ‫ء‬�‫ ا‬� ‫ى‬‫�ر‬  �‫ اور‬ ‫ف‬ ‫ى‬�� ،�� ،� � � ‫ء‬�‫ ا‬‫ى‬‫ر‬� ‫ف‬ � ‫ش‬ ‫س‬‫ف‬‫بف‬‫ك‬ ‫ �۔‬� ‫ہ‬�‫و‬      �‫�ؤ‬  ��‫ذر‬� ‫ہ‬‫اد‬‫ى‬�‫ذ‬ ‫ دو�ن‬� �  ‫ٹ‬ ‫ى‬‫�ا�ت‬ Traditional Trade Pan Cigarette Shop  �‫ڈ‬ ‫ٹ‬ ‫ى‬�� ‫ڈ‬ ‫ٹ‬ ‫ى‬��‫اپ‬ ‫ش‬ �  ‫ٹ‬ ‫ى‬‫ �ٹ‬‫ن‬‫ا‬‫پ‬� Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 15. Traditional Trade Pan Cigarette Shop ‫اپ‬ ‫ش‬ �  ‫ٹ‬ ‫ى‬‫ �ٹ‬‫ن‬‫ا‬‫پ‬� ‫ڈ‬ ‫ٹ‬ ‫ى‬�� �‫ڈ‬ ‫ٹ‬ ‫ى‬��
  • 16. ‫ٹ‬ ‫ف‬ ‫ ر�رٹ‬�� Outlet%: 0.5 Vol%: 1.6 ‫ ا�م۔‬� � ‫ن‬‫ �ا‬�‫ ا��ا‬� ‫ر‬‫ او‬�� ‫ �ں‬‫ڈ‬ ‫ٹ‬ ‫ٹ‬ ‫ن‬ �� � � ��  ‫ب‬� ‫د‬ ‫ٹ‬ ‫ٹ‬ ‫ن‬ ��  � � �‫ ذر‬� ‫ر‬ ‫ٹ‬ ‫ئ‬ ‫ى‬�‫و‬ ‫�وس‬ �  �‫ڈر‬ ‫ن‬ � �‫ا‬  25  �� � ‫د‬‫زرا‬�‫ ا‬‫ہ‬‫اد‬‫ى‬�‫ ز‬� ‫س‬‫ ا‬‫ا‬‫ى‬� ‫ا��ت‬  � � �� � ‫زر‬ ‫ٹ‬ ‫ز‬ �‫ ر�ر‬‫ے‬�‫دو‬ Modern HoReCa Fine Restaurant  ‫ن‬‫�ڈر‬‫ٹ‬ ‫ف‬ ‫ ر�رٹ‬�� �‫�ر‬ Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 17. Modern HoReCa Fine Restaurant  ‫ن‬‫�ڈر‬‫ٹ‬ ‫ف‬ ‫ ر�رٹ‬�� �‫�ر‬
  • 18. ‫ ر�ران‬‫ڈ‬�  ‫ٹ‬ �� Outlet%: 2 Vol%: 2  ،‫ر�ز‬ ‫ب‬� ،� � � ‫م‬�‫ ا‬� � ‫خر‬�‫م‬ ‫ٹ‬‫ئ‬ ‫ئ‬ ‫ئ‬‫ آ‬‫ڈ‬�  ‫ٹ‬ �� ‫ و�ہ‬‫ا‬� � � ‫ر‬ ‫ہ‬�‫ا‬‫ب‬� ‫ر‬‫ او‬‫ر‬�‫ ا‬� ‫ن‬�‫دو‬  �‫ ذر‬� �‫�ؤ‬ ‫ت‬ �‫خد‬�  � � ‫ے‬‫ آو‬� �‫�ؤ‬ �  ‫ٹ‬ ‫ن‬ ‫ ر�رٹ‬� ‫ا‬‫ى‬� � ‫ �ا�م‬� � � �� Modern HoReCa Fast Food Restaurant  ‫ن‬‫�ڈر‬ �‫�ر‬‫ٹ‬ ‫ف‬ ‫ ر�رٹ‬‫ڈ‬�  ‫ٹ‬ �� Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 19. Modern HoReCa Fast Food Restaurant  ‫ن‬‫�ڈر‬‫ٹ‬ ‫ف‬ ‫ ر�رٹ‬‫ڈ‬�  ‫ٹ‬ �� �‫�ر‬
  • 20. �‫ �ر‬‫ڈ‬� Outlet%: 0.1 Vol%: 0.1  ‫ب‬� � �� � ‫ح‬� ‫ر‬ ‫ہ‬� ‫م‬�‫ ا‬� � �� � ‫ �وس‬� � ‫ر‬� ‫م‬� � ‫ �۔‬�� �‫ وا‬� �� �‫ا‬ ‫ش‬ � � ‫ر‬� ‫م‬� ‫ �۔‬�� � ‫ر‬‫ آوڈ‬� �‫ �ؤ‬� ‫ر‬� ‫م‬� ‫آ‬ ‫ن‬ �� Modern HoReCa Food Courts  ‫ن‬‫�ڈر‬�‫ �ر‬‫ڈ‬� �‫�ر‬ Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 21. ‫زر‬ ‫ٹ‬ ‫ز‬ �‫ ر�ر‬ ‫ز‬ ‫ش‬ ‫ز‬ �� Outlet%: 5 Vol%: 5 ‫ ا�م‬� � ‫ں‬�� ��  ‫ب‬� � � �‫ وا‬� ‫ر‬‫ �و‬� ‫ر‬� ‫م‬�  � �‫ ذر‬� ‫ر‬ ‫ٹ‬ ‫ئ‬ ‫ى‬�‫و‬ ‫ت‬ �‫خد‬� �  �� � �‫ رو‬‫ا‬ ‫ن‬ �� � ‫و‬� � � ‫ا‬ ‫ت‬ �� �  ‫ٹ‬ �� � ‫ر‬� ‫م‬� ‫ �رت‬� ‫ �۔‬� ‫ب‬�‫ د‬ ‫ت‬ �� � �‫اے‬ ‫ �۔‬‫ا‬ ‫ت‬ �� ‫ا‬‫ى‬�� � ‫ر‬�‫ ا‬� ‫ن‬�‫ دو‬� ‫ر‬� ‫م‬� ‫ا‬ ‫ن‬ �� Traditional HoReCa Conventional Restaurant  ‫ن‬‫�ڈر‬ �‫�ر‬‫ٹ‬ ‫ن‬ ‫ ر�رٹ‬ ‫ن‬ ‫ش‬ ‫ن‬ �� Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 22. Traditional HoReCa Conventional Restaurant  ‫ن‬‫�ڈر‬  ‫ن‬ ‫ش‬ ‫ن‬ �� �‫�ر‬‫ٹ‬ ‫ن‬ ‫ر�رٹ‬
  • 23. ‫زر‬ ‫ٹ‬ ‫ٹ‬ �‫ آو‬ ‫ٹ‬ ‫ى‬‫ �ٹ‬‫ڈ‬� Outlet%: 0.1 Vol%: 0.1 ‫ ا�م‬� � ‫ں‬�� �� ‫ �ں‬‫ڈ‬ ‫ٹ‬ ‫ٹ‬ ‫ن‬ ��  ‫ب‬� � ‫ �وس‬‫ر‬ ‫ٹ‬ ‫ئ‬ ‫ى‬�‫و‬  ‫ن‬‫ د‬� � ‫ں‬� ‫ز‬ ‫ز‬ ‫ٹ‬ ‫ٹ‬ �‫ آو‬‫ہ‬‫و‬ ‫ �۔‬‫ا‬ ‫ت‬ �� ‫ش‬‫ ر‬‫د‬ ‫ى‬�‫زر‬� ‫ دو�ن‬� � � ‫ب‬�‫ د‬� ‫ے‬‫ا‬ ‫ �۔‬‫ا‬ ‫ت‬ �� ‫ا‬‫ى‬�� � ‫ر‬�‫ ا‬�  ‫ٹ‬ �� ‫ا‬ ‫ن‬ �� � ‫ر‬� ‫م‬� ��‫ دو‬� ‫ر‬‫ او‬��  ‫ا‬�� � ‫ف‬� � �� ‫د‬ ‫ٹ‬ ‫ى‬��  ‫ى‬�‫ ا‬‫زر‬ ‫ٹ‬ ‫ٹ‬ �‫ آو‬‫م‬� ‫�ں‬ Traditional HoReCa Food Street Outlet  ‫ن‬‫�ڈر‬ �‫�ر‬ ‫ٹ‬ ‫ٹ‬ �‫ آو‬ ‫ٹ‬ ‫ى‬‫ �ٹ‬‫ڈ‬� Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 24. ‫ �ز‬‫ڈ‬� �� Outlet%: 2.5 Vol%: 2.6 ‫ ا�م‬� � �� �� ‫ �ں‬�‫ا‬‫ب‬�‫ز‬  ‫ب‬� �  � ‫ر‬‫ او‬‫ے‬� ‫ا‬ ‫ن‬ ��  � ‫و‬� � ‫ز‬� �� � ‫ا‬ ‫ت‬ �� �  ‫ دو�ن‬�  � ‫ب‬�‫ د‬� � ‫ے‬‫ا‬  � ‫ا‬ ‫ت‬ �� ‫ا‬‫ى‬�� ‫ر‬�‫ ا‬‫ر‬‫ او‬‫ر‬ ‫ہ‬�‫ا‬‫ب‬� ‫ں‬�‫ دو‬‫ا‬ ‫ن‬ ��  ‫ دو�ن‬�� Traditional HoReCa Local Food Stands  ‫ن‬‫�ڈر‬‫ �ز‬‫ڈ‬� �� �‫�ر‬ Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 25.  ‫ز‬‫ڈر‬ ‫زڈ‬ �‫ و‬�‫�ر‬/‫ �رز‬�‫�ر‬ Outlet%: 11.5 Vol%: 12  ‫ت‬ ‫خ‬ �‫خرو‬� � ‫ت‬‫ا‬‫ب‬�‫ �و‬‫ر‬‫ او‬‫ز‬�� � ‫م‬�‫ ا‬�  ‫ت‬ ‫خ‬ �‫خرو‬� � ‫ء‬�‫ ا‬� �� � ‫ٹ‬� ‫ر‬‫ او‬��  � � ‫ں‬�‫ دو‬‫ب‬‫�و‬  � � ‫ں‬�� ‫ے‬� ‫ر‬‫او‬ ‫ �۔‬�� ��‫ذر‬� ‫ہ‬‫اد‬‫ى‬�‫ ذ‬� ‫ں‬�� ‫ دو�ن‬�‫ وا‬� � ‫ں‬�� � ‫ر‬� ‫م‬�   ‫ب‬ ‫ى‬‫قرب‬� ‫ا‬‫ى‬� ‫ر‬�‫ ا‬� ‫ن‬�‫ دو‬‫ب‬‫ �و‬� ‫ر‬� ‫م‬� � �� ‫ل‬�‫ا‬ Traditional HoReCa Beverage Street Vendor  ‫ن‬‫�ڈر‬ �‫�ر‬‫ڈر‬ ‫ٹ‬ ‫ن‬ �‫ و‬ ‫ٹ‬ ‫ى‬‫ �ب‬�‫�ر‬ Modern TradeModern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 26. ‫ اڈے‬�‫�ا‬ Outlet%: 0 Vol%: 0.1  ‫ر‬‫ �ا‬ ‫ى‬�‫ �و‬� ‫ں‬‫فرو‬�� �� � ��� �‫ �و‬� � �‫و‬ ‫ئ‬ �� � ‫ن‬�‫ دو‬�‫ �و‬� ‫ء‬�‫ ا‬� �� �� �  � � �� � ‫ں‬‫فرو‬�� �  ‫ز‬ �‫زر‬ ‫ئ‬ �‫ �ا‬‫ر‬� ‫ئ‬ �‫ى‬‫ئ‬�‫ى‬� �    ‫ت‬ �‫ دو‬� ‫ن‬‫ ا‬‫ر‬‫ او‬‫فر‬��/ �� � ‫ں‬‫ دارو‬�‫ر‬ � � Transportation Hawai Addey ‫ اڈے‬�‫ �ا‬��‫�ا‬ Modern TradeModern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 27. ���‫ا‬ Outlet%: 0 Vol%: 0.15 � � ‫ن‬�� ‫ر‬‫ او‬‫ضر‬�� ��‫ �ا‬��  ‫ف‬� � �� �‫ ا‬� ‫ے‬‫ اڈ‬�‫ �ا‬‫ر‬‫ او‬‫ر‬�‫ ا‬� ‫ز‬‫�وا‬ �‫فرا‬� � �� ‫ر‬‫ او‬‫ت‬‫ا‬‫ب‬�‫ �و‬�  � � �‫ ز‬‫ر‬‫ او‬‫ز‬‫�وا‬ ‫ت‬ �‫خد‬� � ‫ف‬� �  � � �� � ‫ں‬‫فرو‬�� � ‫ات‬‫ب‬�‫ �و‬‫ى‬‫ ا�از‬�‫زرا‬� � ‫ف‬� � �� �‫ا‬ Transportation Transportation Airline  ��‫�ا‬���‫ا‬ Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 28. �‫ر�ے‬ Outlet%: 0.1 Vol%: 0.3  � ‫ں‬‫فرو‬�� ‫ں‬� � � �� � �� � �‫آ�ور‬ �� ‫ہ‬‫ار‬ ‫ت‬ �‫ ا‬� ‫ن‬�� � ‫ں‬‫فرو‬�� ‫ں‬�  ‫ت‬ ‫خ‬ �‫خرو‬� � ‫ء‬�‫ ا‬� � �� � ‫ں‬��‫دو‬  � �‫و‬ ‫ئ‬ �� � ‫ن‬�‫دو‬ ‫ت‬ ‫خ‬ �‫خرو‬� � ‫ت‬��  � ‫ں‬‫و‬‫و‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬ ‫ٹ‬ ‫ن‬ ‫ن‬ ‫كن‬  �‫ ذر‬� ‫ں‬‫و�و‬ ‫ت‬ �‫خد‬� � ‫ں‬‫خرو‬��  � � �� � ‫ں‬‫فرو‬�� � � � �� � ‫ں‬‫ دارو‬�‫ ر‬� ‫ن‬‫ ا‬‫ر‬‫ او‬‫فر‬�� ��‫ دو‬‫ہ‬� ‫ر‬� � ‫م‬� ‫ے‬�‫ر‬ Transportation Railway Station  ��‫�ا‬�‫ر�ے‬ Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 29. ‫ر�ے‬ Outlet%: 0 Vol%: 0.1 �‫ �ا�ر‬�‫ ر‬� ‫ل‬� ‫ر‬‫ او‬‫ں‬‫فرو‬��  ‫ى‬‫ ڈ�ر‬ ‫ت‬ ‫خ‬ �‫خرو‬� � ‫ت‬‫ا‬‫ب‬�‫ �و‬‫ن‬‫ دورا‬� � �‫ر‬ �  ‫ت‬ �‫خد‬� � ‫ز‬ ‫خ‬ ‫ئ‬ �‫�ا‬  � ‫ت‬‫ا‬‫ب‬�‫ �و‬� ‫ى‬‫ �ڑ‬�‫ ڈا‬‫ن‬‫ دورا‬� � ‫ت‬ ‫خ‬ �‫خرو‬�  � ‫زر‬ ‫ئ‬ �‫ �ا‬‫ى‬‫ڈ�ر‬ ‫ت‬ ‫خ‬ �‫خرو‬� �‫ذر‬  �‫ ذر‬� �‫و‬ ‫ت‬ �‫خد‬�  � � �� � ‫ں‬‫فرو‬�� � ‫ ا�ل‬� ‫ن‬‫ دورا‬� �   ‫ت‬ ‫خ‬ �‫خرو‬� � ‫ء‬�‫ ا‬�‫ د‬‫ر‬‫ او‬‫ك‬‫ �را‬‫ر‬�‫ ا‬� ‫ں‬�� ‫ �ار‬‫ر‬�‫ ا‬� ‫ف‬� � ��‫ ا‬‫ے‬�‫ ر‬� � Transportation Railway  ��‫�ا‬‫ر�ے‬ Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 30. �‫ ا‬� Outlet%: 0.2 Vol%: 0.5  �/ ‫ز‬�‫ آ‬� � � ‫ں‬‫زرو‬�� ‫ں‬� � � � � ‫ ا�م‬‫ا‬‫ى‬�  ‫ك‬‫ �را‬‫ر‬‫ او‬‫ى‬‫ر‬� ‫خ‬ � ‫ش‬ ‫ش‬‫ى‬‫فت‬‫تخ‬‫ك‬  �‫ وا‬��  ‫ت‬ ‫خ‬ �‫خرو‬� � ‫ن‬�‫دو‬ �‫ ر‬�‫ و‬�   ‫ت‬ ‫خ‬ �‫خرو‬� � �‫�ؤ‬ ‫ ��ت‬�‫ وا‬��  � � �� � ‫ں‬‫فرو‬�� � � ‫ا‬ ‫ت‬ �� ‫ا‬ ‫ن‬ �� ‫ہ‬‫ اڈ‬‫ى‬‫ �ر‬� ‫ر‬� ‫م‬� Transportation Bus Stand  ��‫�ا‬ ��‫ا‬ Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 31. ‫ �وس‬� Outlet%: 0 Vol%: 0.05  ‫ف‬ ‫ى‬ ‫ٹ‬ ��‫ �ا‬� � � ‫ن‬�� ‫ر‬‫ او‬‫ں‬‫فرو‬��   �‫ �و‬� ‫ت‬‫ا‬‫ب‬�‫ �و‬‫ن‬‫ دورا‬� �) � �� ��(  ‫ر‬�  ‫ت‬ �‫خد‬� � � ‫ �وس‬�‫ ذر‬�  � � �� � ‫ں‬‫فرو‬�� � ‫ ا�ل‬� ‫ف‬� � ‫ں‬‫فرو‬�� ‫ن‬‫ دورا‬� � Transportation ‫ �وس‬� Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 32. ‫�ى‬ Outlet%: 4.6 Vol%: 6.4   ٪� ‫ن‬�‫دو‬50 ‫ء‬�‫ ا‬‫ى‬‫ر‬� ‫ز‬ � ‫ش‬ ‫س‬‫ف‬‫ئز‬‫ك‬ ‫ر‬‫ او‬‫ى‬� � �‫ زا‬� ‫ و�ہ‬� ،� ،�‫ رو‬ ‫ب‬�‫ ڈ‬� � � ‫ى‬� � ‫ �ں۔‬‫ں‬�‫ و‬� ‫ء‬�‫ ا‬‫ى‬�‫ �و‬‫ڈ‬‫ڈ‬ ‫ڈ‬ ‫ن‬ �‫را‬ ‫ب‬�  � ‫ء‬�‫ ا‬� �‫�ؤ‬ ‫ت‬ ‫خ‬ �‫خرو‬� � �� �� ‫ر‬ ‫ہ‬�‫ا‬‫ب‬� � ‫ى‬� ‫ء‬�‫ ا‬� ‫ر‬� ‫م‬� Speciality Stores ‫�ى‬ Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 33. ‫ �وپ‬� ‫ر‬� �� Outlet%: 2 Vol%: 1.5  ٪� ‫ن‬�‫دو‬50 � ‫ر‬‫ او‬���‫ �ر‬� �‫ زا‬� ‫ �۔‬‫ى‬� � ‫ء‬�‫ ا‬� � ‫ و�ں‬� � ‫ء‬�‫ ا‬‫ى‬�‫ �و‬‫ڈ‬‫ڈ‬ ‫ڈ‬ ‫ن‬ �‫را‬ ‫ب‬�  � ‫ء‬�‫ ا‬� �‫�ؤ‬ ‫ت‬ ‫خ‬ �‫خرو‬� � �� �� ‫ر‬ ‫ہ‬�‫ا‬‫ب‬� � ‫ن‬�‫ دو‬‫ء‬�‫ ا‬� ‫ر‬� ‫م‬� Speciality Stores ‫ �وپ‬� ‫ر‬� �� Modern TradeModern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 34. �� ‫ا‬‫�رز‬  ٪� ‫ن‬�‫دو‬50 � ‫ر‬‫ او‬���‫ �ر‬� �‫ زا‬� ‫ �۔‬‫ى‬� � ‫ء‬�‫ ا‬� � ‫ و�ں‬� � ‫ء‬�‫ ا‬‫ى‬�‫ �و‬‫ڈ‬‫ڈ‬ ‫ڈ‬ ‫ن‬ �‫را‬ ‫ب‬�  � ‫ء‬�‫ ا‬� �‫�ؤ‬ ‫ت‬ ‫خ‬ �‫خرو‬� � �� �� ‫ر‬ ‫ہ‬�‫ا‬‫ب‬� � ‫ن‬�‫ دو‬‫ء‬�‫ ا‬� ‫ر‬� ‫م‬� Specialty Stores  ��‫ا�ر‬‫ز‬ Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 35. ‫ د‬� �‫ ا‬‫ل‬‫�و‬‫و‬‫�ن‬ Outlet%: 1.2 Vol%: 3   ‫ر‬� ‫ل‬� �� � �‫ ا‬‫ل‬‫�و‬) � � ‫ ا�ر‬� ��‫ا‬( �‫ ر‬�‫ و‬� ‫ء‬�‫ ا‬‫ى‬�‫�و‬ ‫ ��ت‬‫ڈ‬‫زڈد‬�‫را‬ ‫ب‬� ‫ر‬ ‫ت‬ � ‫ہ‬‫اد‬‫ى‬�‫ز‬ ‫ �۔‬� � �‫ا‬ ‫ش‬ � ‫ء‬�‫ ا‬‫ہ‬‫از‬ ‫ت‬ � ‫ر‬‫ او‬‫ى‬‫ر‬� ‫ز‬ �‫ى‬‫ت‬ ‫ش‬ ‫س‬‫ف‬‫تز‬‫ك‬ �� � � ‫ ا�ل‬� �� ‫ �ر‬ ‫ٹ‬ ‫ٹ‬‫ك‬‫ى‬‫ٹپٹ‬‫م‬� ‫ �ا‬� � � ‫ت‬�‫ او‬�� Speciality Stores  � �‫ ا‬‫ل‬‫�و‬‫د‬‫و‬‫�ن‬ Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 36. ��/‫�ل‬/�‫��ر‬ Outlet%: 1.1 Vol%: 0.7  ‫ن‬ ‫ى‬ ‫ٹ‬ ‫ن‬ � ‫ل‬�/ ‫ر‬‫ او‬� �� � �‫ �و‬� ‫ا‬‫ى‬�� � ‫ت‬ ‫خ‬ �‫خرو‬� � ‫ء‬�‫ ا‬‫ى‬‫ر‬�‫ى‬ �‫تخ‬ ‫ش‬ ‫ش‬‫ى‬‫ت‬‫ف‬‫تخ‬‫ك‬  � ‫ء‬�‫ ا‬� �‫�ؤ‬ ‫ت‬ ‫خ‬ �‫خرو‬�  � ‫ں‬�  ‫ب‬�� ‫ر‬‫ او‬‫ہ‬‫ذذ‬ ‫ت‬ ��‫ا‬ � � � � � ‫ں‬�‫ دو‬‫ر‬ ‫ہ‬�‫ا‬‫ب‬� ‫ر‬‫ او‬‫ر‬�‫ ا‬� ‫ا‬‫ى‬�� � Idarey, Colleges/Schools �� ،‫ادارے‬/�� Modern TradeModern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 37. �� Outlet%: 0.4 Vol%: 0.9  ‫ن‬ ‫ى‬ ‫ٹ‬ ‫ن‬ � ‫ل‬�/ ‫ر‬‫ او‬� �� � �‫ �و‬� ‫ا‬‫ى‬�� � ‫ت‬ ‫خ‬ �‫خرو‬� � ‫ء‬�‫ ا‬‫ى‬‫ر‬�‫ى‬ �‫تخ‬ ‫ش‬ ‫ش‬‫ى‬‫ت‬‫ف‬‫تخ‬‫ك‬  � ‫ء‬�‫ ا‬� �‫�ؤ‬ ‫ت‬ ‫خ‬ �‫خرو‬�  � ‫ن‬‫ ا‬‫ر‬‫ او‬‫ں‬�� � � � ‫ں‬�‫ر�ا‬ � � � ‫ں‬�‫ دو‬‫ر‬ ‫ہ‬�‫ا‬‫ب‬� ‫ر‬‫ او‬‫ر‬�‫ ا‬� ‫ا‬‫ى‬�� � Modern Trade Idarey, Colleges/Schools �� ،‫ادارے‬/�� Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 38. �� Outlet%: 0.5 Vol%: 0.5  ‫ں‬‫ارو‬‫ب‬� � � ‫ں‬‫ �و‬‫ر‬‫ او‬‫زر‬ ‫ٹ‬ ‫ز‬ �‫ ر�ر‬‫ر‬�‫ ا‬�  ‫ٹ‬ �� �‫ �و‬� ‫ئ‬�‫ ا‬� �� � � ‫ا‬ ‫ت‬ �� �‫زرا‬� � � �‫ ر‬‫ر‬‫ ڈو‬‫ن‬‫ ا‬� �‫زر‬‫ب‬�  � �‫ و‬�  ‫ٹ‬ ‫ن‬ ‫ر�رٹ‬ ‫ت‬ �‫خد‬� �‫زر‬  ‫م‬‫ رو‬�‫ زر‬� ‫ز‬‫ا�ر‬ ‫�وس‬ ‫ارز‬‫ب‬� � � ‫زر‬�‫ رو‬�  � � �� � ‫ں‬�� � � � ‫ر‬�‫ ا‬� �� � ‫ر‬� ‫م‬�  24‫اپ‬ ‫ش‬ � �� �‫ وا‬�‫ ر‬� �  ��� ‫ر‬‫ او‬�� ، ‫ٹ‬ �� � � ‫ں‬�‫ �ا‬‫ص‬� ‫ ا�ل‬� ‫زر‬�‫رو‬ Idarey, Hotels  ،‫ادارے‬�� Modern TradeModern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 39. � Outlet%: 0.1 Vol%: 0.2  � � ‫ں‬��� � ‫ں‬� ‫ا‬‫ى‬� �� � � � � ‫ت‬‫ �ور‬�  ‫پ‬ ‫ش‬ � � �‫ا‬ ‫ش‬ � ‫ر‬‫ او‬� � � ‫ن‬‫زرا‬ ‫ئ‬ �‫ڈ‬  � ‫زر‬ ‫ى‬ ‫ٹ‬ �� � � ‫ر‬‫ او‬�� ‫ن‬‫ �ا‬‫ں‬� � ‫ہ‬‫و‬ ‫ �ں‬�‫ آ‬�� �‫ ر‬‫ر‬‫ او‬�� ‫ل‬�‫ا‬  � � �‫ ذر‬� �‫و‬ ‫ت‬ �‫خد‬�  ‫ن‬‫ ا‬‫ر‬‫ او‬‫ن‬�‫ ار‬� � ��‫ر‬ ‫ �ود‬� � ‫ں‬�� �  ��� ‫ر‬‫ او‬�� ،� � � ‫ں‬�‫ �ا‬‫ص‬� ‫ ا�ل‬� ‫زر‬�‫رو‬ Institutions � Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 40.  ‫ل‬� ‫ى‬‫اد‬ ‫ش‬ �/‫�ز‬ Outlet%: 0.4 Vol%: 2  � �‫زرا‬ ‫ئ‬ �‫ ڈ‬� � ‫ں‬�‫ �ا‬�‫ د‬‫ر‬‫ او‬‫ى‬‫اد‬ ‫ش‬ � �  ‫ز‬ �� ‫ �۔‬� ‫ ا�م۔‬� �‫ ڈ‬‫ر‬‫ او‬� � � �  ‫ت‬ �‫خد‬� � � � ‫ظ‬� � ‫ت‬�‫وا‬ Institutions  ‫ل‬� ‫ى‬‫اد‬ ‫ش‬ �/‫�ز‬ Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 41. ‫�ز‬ Outlet%: 0.1 Vol%: 0.3  �‫ وا‬� � �‫زرا‬ ‫ئ‬ �‫ ڈ‬� �  ‫ز‬ ‫ى‬ ‫ٹ‬ �‫زر‬ ‫ى‬�� � �� ‫�رت‬  � ‫ں‬�‫ وا‬�� ‫ا‬‫ا‬‫م‬‫ى‬‫سئذئ‬ �‫ ذر‬� ‫ذر‬ ‫ئ‬ �‫ �ا‬‫ى‬‫ ڈ�ر‬‫ا‬‫ى‬�  ‫ذ‬ ‫ى‬ ‫ٹ‬ ‫ذ‬ � ‫ت‬ ‫خ‬ �‫خرو‬� � ‫ء‬�‫ ا‬� ��  � ‫زر‬ ‫ئ‬ �‫ �ا‬‫ى‬‫ڈ�ر‬  � ‫ء‬�‫ ا‬��‫ �و‬�‫ذر‬ ‫ت‬ ‫خ‬ �‫خرو‬� � � ‫ں‬�‫ وا‬�� ‫ا‬‫ا‬‫م‬‫ى‬‫ى‬ ‫ن‬ ‫سن‬ � � ‫ر‬�‫ ا‬�‫ا‬‫ا‬‫م‬‫ى‬‫ى‬ ‫ن‬ ‫ست‬ Institutions, Cinemas ‫از‬‫ا‬‫م‬‫ى‬‫ى‬ ‫ز‬ ‫سن‬ ،‫ز‬ ‫زز‬ ‫ش‬ ��‫ا‬ Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 42. ‫زر‬�‫ار‬‫پ‬�/‫زوو‬/ �‫ا�ز‬ ‫ارك‬‫پ‬�/� � Outlet%: 0.1 Vol%: 0.2  ‫ن‬ ‫ى‬ ‫ٹ‬ ‫ن‬ �/ ‫ى‬‫ر‬� ‫ف‬ � ‫ش‬ ‫ش‬‫ف‬ ‫ف‬ ‫ن‬‫ك‬ ‫ر‬‫ او‬� �� � �‫ �و‬� ‫ا‬‫ى‬��� ‫ت‬ ‫خ‬ �‫خرو‬� � ‫ء‬�‫ا‬  � ‫ء‬�‫ ا‬� �‫�ؤ‬ ‫ت‬ ‫خ‬ �‫خرو‬� � � � �� � ‫ر‬ ‫ٹ‬ ‫ٹ‬ ‫ى‬�‫وز‬ � � ‫ر‬�‫ ا‬� ‫ا‬‫ى‬�� � Institutions Parks/Zoo/Amusement Park/Play land ‫زر‬�‫ار‬‫پ‬�/‫زوو‬/ ‫ك‬‫ار‬‫پ‬� �‫ا�ز‬/� � Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 43. ‫ �رز‬‫ى‬ ‫ٹ‬‫�ى‬‫ى‬‫ٹ‬ ‫ٹ‬‫ٹ‬� Outlet%: 1.5 Vol%: 0.4 � � �‫ �ر‬�‫ �ر‬‫ى‬‫�د‬ ‫زر‬ ‫ٹ‬ ‫ى‬�‫ ر‬‫ى‬ ‫ٹ‬‫سى‬‫ب‬‫ب‬‫س‬  � ‫ف‬� � �‫ �ر‬� ‫ر‬� ‫م‬�  � ، ‫ت‬�� � � �� ، ‫ء‬�‫ ا‬� � �‫ ا‬�‫ا‬ � �� ‫ب‬�‫ د‬� ‫ہ‬�‫ و‬�‫ر‬ ‫ب‬� � �� � ‫ وار‬�/�‫روزا‬ Institutions Utility Stores ‫ �رز‬‫ى‬ ‫ٹ‬‫�ى‬‫ى‬‫ٹ‬ ‫ٹ‬‫ٹ‬� Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 44. ‫ ڈى‬�‫ ا‬�  ‫ہ‬‫از‬ ‫ت‬ � ‫د‬ ‫ى‬�‫ا‬ ‫ش‬ � � � �‫ ر‬� ‫ى‬�� ‫ر‬� � ‫ٹ‬‫ �ر‬� � ‫ا‬ ‫ت‬ �‫ ر‬�‫ ر‬�� � ‫ى‬�‫ �و‬‫ر‬‫ او‬‫ے‬‫ڈ‬ ‫ڈ‬ ‫ن‬ �‫ ا‬، ‫ت‬ ‫ش‬ ��   �� ‫ڈ‬ ‫ٹ‬ ‫ڈ‬‫س‬‫ك‬‫ى‬‫ئ‬�) ‫م‬� ‫ �وس‬� � ‫ر‬�(  �� � ‫ر‬� ‫م‬� ��‫ر‬  ‫ى‬‫ �ر‬� ‫ن‬‫ ا‬‫ر‬‫ او‬‫ں‬‫ا�رو‬ ‫ �ود‬ ‫ت‬ � ‫ں‬�‫��ا‬ Institutions CSD ‫ ڈى‬�‫ ا‬� Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics
  • 45.  ‫ز‬ ‫ز‬ � ‫ز‬ �‫ى‬‫ن‬ ‫ٹ‬ ‫ن‬ ‫ز‬ ‫ن‬‫ك‬ ‫ز‬ ‫زز‬ ‫ش‬ ��‫ا‬)‫ز‬ ‫خ‬ ‫ٹ‬ �‫ ا‬�(  ،  ‫ن‬ ‫ى‬ ‫ٹ‬ ‫ن‬ � � �‫ ا‬�‫ ا‬‫۔‬�‫اى۔‬  ‫ے‬‫ ا‬‫ى‬‫ ڈ‬�‫ ا‬، ‫ن‬ ‫ى‬ ‫ٹ‬ ‫ن‬ � ‫س‬‫ �و‬‫ا‬‫ڈ‬ ‫ٹ‬ ‫پ‬�‫وا‬  �‫ وا‬، ‫ن‬ ‫ى‬ ‫ٹ‬ ‫ن‬ �  ‫ٹ‬ ‫ن‬ ‫ �ٹ‬‫ى‬� ، ‫ن‬ ‫ى‬ ‫ٹ‬ ‫ن‬ � ‫ �۔‬� ‫ى‬‫ ا‬‫زر‬� ‫ز‬ �‫ى‬‫ب‬ ‫ٹ‬ ‫بزب‬‫ك‬ ‫ى‬� ،‫اڈر‬‫ب‬� Outlet%: 0.5 Vol%: 0.3  ‫ن‬ ‫ى‬ ‫ٹ‬ ‫ن‬ �/ ‫ى‬‫ر‬� ‫ف‬ �‫ى‬‫ن‬ ‫ش‬ ‫ش‬‫ف‬ ‫ف‬ ‫ن‬‫ك‬  ‫ر‬‫ او‬� �� � �‫ �و‬� ‫ا‬‫ى‬�� � ‫ت‬ ‫خ‬ �‫خرو‬� � ‫ء‬�‫ا‬  � ‫ء‬�‫ ا‬� �‫�و‬ ‫ت‬ ‫خ‬ �‫خرو‬�  �‫ آ�ور‬� ‫ں‬�� � �� � � � ‫ں‬�‫ دو‬‫ر‬ ‫ہ‬�‫ا‬‫ب‬� ‫ر‬‫ او‬‫ر‬�‫ ا‬� ‫ا‬‫ى‬�� � Institutions Canteens ‫ز‬ ‫ز‬ � ‫ز‬ �‫ى‬‫ن‬ ‫ٹ‬ ‫ن‬ ‫ز‬ ‫ن‬‫ك‬  ،‫ز‬ ‫زز‬ ‫ش‬ ��‫ا‬ Modern Trade ��‫فر‬� ��� ‫س‬‫�و‬�‫�ووڈ‬‫ل‬ ‫ن‬ ‫ن‬‫ى‬‫ن‬‫چ‬‫چ‬ ‫ ��ت‬‫ى‬�‫دو‬ Channel Product Range Service Style Customer Frequency Other Characteristics