Information about Pepsi logo

1. Media Aesthetics
Assignment : The Pepsi Logo
Submitted To : Ma’am Huma Aziz
Submitted By : M. Zubair Afaq

2. Introduction: (1993- 1898)
Pepsi was launched as Brad's Drink in
1893 by a Pharmacist Caleb Bradham.
Pepsi Cola: (1998-1905)
In 1898 it was decided to rename
Brad’s Drink as Pepsi-Cola. This is
the first Peps-Cola logo to be used.

3. Pepsi-Cola (1905-1907):
It was the second logo of the
Pepsi-Cola. The font style was
change in it.
Pepsi-Cola (1907-1941):
It was also same like Second logo
but it slightly tilt up by left side.

4. Pepsi-Cola (1941-1950)
This is the last version of the
classic Pepsi-Cola script. It’s also
on the back of every new bottle.
Pepsi (1950-1961)
In 1950, the script was placed inside
the red, white and blue swirls which
featured on the bottle cap. The bottle cap
become the part of the logo. The logo was
also used in Pepsi holiday spice in 2004.

5. Pepsi (1961-1967)
The swirl are now to be more
iconic than the script, at this
time Pepsi-Cola was shorted
To Pepsi.
Pepsi (1967-1973)
It was same like the previous
Logo. The script was removed
in the favor of a simpler font.

6. Pepsi (1973-1987)
a new logo was introduced in
1969 based on the bottle cap
Swirl. A feature of this logo is
Red and light blue stripes.
Pepsi (1987-1991)
In 1987 the logo was modernized,
The proportions of the swirls have
Changed to a font.

7. Pepsi (1991-1997)
A redesigned & Streamlined logo
Was used in 1991. first time the
Pepsi text was outside of the swirls.
Pepsi (1996-1998)
In April 1996, Pepsi launched
“Project Blue” where the
Background Color on the label
was changed into blue

8. Pepsi (1997- 2003)
Celebrate 100th anniversary the
Pepsi symbol was given depth with
The addition of shades.
Pepsi (2003-2006)
In February 2003 the logo was
Redesigned, the Pepsi globe become
Look three dimensional.
.

9. Pepsi (2006-2008)
In June 2006, Pepsi logo
slightly modified by moving
the text below the globe.
Pepsi (2008-2014)
In 2014 the logo designed
like a smile, It also added
white outlines.
.

10. Thank You #UNITYBMC-2