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1
MVNO Insights in the GCC
Impact of COVID-19
Opportunities, Trends, and Recommendations
June 2020
2
Foreword
▼ It has been more than 20 years since the launch of Virgin Mobile in the United
Kingdom, the first true MVNO in the world. Over this period, the industry has
reached a respectable level of maturity, with around 1,300 MVNOs serving
approximately 250 million subscribers in more than 70 markets worldwide*.
▼ The success of the MVNO model varies across markets, with an average of 70
players per market* in developed economies compared to 3 brands or less per
GCC market.
▼ The GCC region’s MVNO space has witnessed a resurgence in the recent months
with more than 5 new licenses being offered by telecom regulators in 2 key
markets.
▼ The restrictions associated with the ongoing COVID-19 pandemic are
transforming the world. While the telecommunications sector is not immune to
its impact, service providers played a crucial role in keeping people connected
and businesses functioning. For the sector’s stakeholders (MVNOs, MNOs,
Regulators and Investors), understanding the difference between short-term
risks and long-term trends is a multi-million-dollar equation.
▼ The aim of this Report is to help navigate this challenge by clarifying the current
market landscape, understanding the current opportunities, and generating a
set of recommendations for all stakeholders in the MVNO sector.
Confidential and Proprietary.
Copyright © by Jawraa.
All Rights Reserve
*Source: Optiva - Driving success for MVNOs: a competitive framework, May 2019
3
Table of content
▼ Executive Summary
▼ GCC MVNO Landscape
§ Overview
§ Chronology
§ International MVNO Players
§ MVNO Positioning
▼ Impact of the COVID-19 Pandemic Restrictions
§ Impact on Demand
§ Impact on the Telecom Sector
§ MVNO Executive Survey Results
▼ SWOT Analysis
▼ Opportunities and Recommendations
§ Message to Regulators
§ Message to MVNOs
§ Message to MNOs
§ The Ultimate MVNO Checklist
▼ Glossary of Terms
▼ About this Report
4
Executive Summary
The MVNO space in the GCC is ripe and COVID-19 only makes the opportunity more interesting
Confidential and Proprietary.
Copyright © by Jawraa.
All Rights Reserve
Relatively Limited COVID-19 Impact
▼ Accelerated customer demand for Digitization and requirements for adjacent
services, while it raised customer expectations from digital experiences.
▼ While the telecom sector was less impacted compared to other sectors, there
will be a need for higher investments in 5G infrastructure to meet increased
demand. Changes in consumer behavior open new digitization opportunities.
The Opportunity Ways to Capture it
Benefit from Favorable Regulatory Climate
▼ Partner with agile growth specialists with local experiences for faster execution
(licenses , launch , GTM, CRM, operations) in order to actively participate in the
ongoing MVNO licensing processes in KSA and Kuwait.
▼ Positive outcomes of new licenses in addition to encouraging MVNO results in
KSA & Oman will lead to economies of scale as other GCC markets follow suit.
Blue(r) Oceans
▼ The GCC region maintains a relatively higher ARPU compared to global markets,
while presenting an MVNO landscape which is much less crowded.
▼ There remains certain untapped segments, both in terms of spending ability and
demographic with relatively lower mobile penetration than mature-segments
presenting an opportunity for niche MVNOs.
Reach for the Low Hanging Fruits
▼ Develop partnerships both with MNOs who can see MVNOs as an extension of
their reach into certain segments, as well as with other partners from the digital
ecosystem to provide a superior customer experience.
▼ Explore the relatively untapped B2B and adjacent sectors (leveraging technology
advancements) and look for niche segments within the youth demographic.
5
GCC MVNO
Landscape
6
MVNO and Brand License Landscape in the GCC
▼ Oman was the first market to officially license and witness the
launch of MVNOs in the GCC region in 2009. To date, it remains the
leading market with the highest MVNO subscribers share at 15%.
▼ Saudi Arabia followed suit closely by gradually starting the licensing
process in 2011 and culminating with the launch of 2 MVNOs in
2014.
▼ Kuwait opened the door for MVNOs with a process launched in the
second half of 2019, and Saudi Arabia joined with a second wave of
license applications in the beginning of 2020.
Branded Services
▼ In addition to being the first MVNO to launch in Saudi Arabia,
Virgin Mobile was also the first to enter the market in Qatar and the
UAE as a branded service under Qtel (Ooredoo) and EITC (du).
▼ As a response to Virgin Mobile in the UAE, Etisalat launched Swyp, a
youth-oriented brand. In KSA, STC developed the Jawwy sub-brand
as an offering to digital natives and Zain launched Yaqoot.
▼ Friendi, which was the first MVNO in the region, also launched as a
sub-brand in Saudi Arabia, first under Zain and later under Virgin
Mobile. Eventually Friendi merged with Virgin Mobile in 2012.
Confidential and Proprietary.
Copyright © by Jawraa.
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KSA UAE
Oman
RFA for 3
MVNO Licenses
Kuwait
11% MVNO
Subs Mkt Share
Sub-Brands
RFA for 2
MVNO Licenses
Sub-Brands
15% MVNO
Subs Mkt Share
7
GCC MVNO Sector Chronology
Oman Telecom Regulations Authority (TRA) issues 5 MVNO Licenses
Majan Telecommunications Company launches Renna Mobile
as the second MVNO in Oman
Samatel launches as the third MVNO in Oman
ictQatar, the Telecom Regulator in Qatar, orders Qtel to
shut down the Virgin Mobile branded service in Qatar
KSA Ministry of Communications and Information Technology (MCIT)
announces plans to award MVNO Licenses in 2012
CITC Announces that 5 consortiums submitted applications
for the MVNO licenses
Virgin Mobile launches as the first MVNO in Saudi Arabia
and launches Friendi as a sub-brand in partnership with STC
CITC re-tenders the 3rd
MVNO license to be hosted by Zain Saudi Arabia,
however no License was awarded at the end of the process
Samatel announces shutting down its Mobile services in Oman
CITC issues the rules and conditions for the provision
of IoT-VNO services in the Kingdom of Saudi Arabia
Communication and Information Technology Regulatory Authority
(CITRA) of Kuwait issues a Request For Applications for MVNO licenses
CITC grants two IoT-VNO licenses to Dawiyat and Machines Talk
Confidential and Proprietary.
Copyright © by Jawraa.
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FRiENDi Mobile launches in Oman as the first MVNO in the region
Virgin Mobile launches in Qatar as a branded service of Qtel (Ooredoo)
Zain KSA launches Friendi Mobile as a branded package
Qtel shuts down the Virgin Mobile branded service in Qatar following
ictQatar instructions
KSA Communications and Information Technology Commission (CITC) starts
the MVNO licensing process with a public consultation
CITC awards two MVNO licenses to Lebara Mobile and Virgin Mobile
Lebara Mobile launches MVNO services in Saudi Arabia over the Mobily
network
STC launches a sub-brand called Jawwy as part of a new effort to target
digital natives in the Kingdom of Saudi Arabia
Virgin Mobile launches as a branded service of EITC (du) and Etisalat
launches new mobile service SWYP targeting youngsters in the UAE
Red Bull Mobile commences operations in Oman under the MVNO license
of Majan Telecommunications Company
CITC opens the door to 2 new MVNO licenses in Saudi Arabia.
The deadline for applications is (extended to) August 2020
JUL 2008
MAY 2009
AUG 2010
JUN 2011
NOV 2011
MAY 2013
SEP 2014
JUL 2015
JAN 2017
OCT 2018
AUG 2019
MAR 2020
APR 2009
MAY 2010
JAN 2011
AUG 2011
APR 2012
APR 2014
DEC 2014
MAY 2016
SEP 2017
APR 2019
JAN 2020
8
International MVNO Brands Operating in the GCC
Global
Markets
Presence in
the Region Since
2009*
2014
2019
2009*
2014
2019
2014 2017
Sultanate of
Oman
Kingdom of
Saudi Arabia
United Arab
Emirates
* Based on the 2012 merger with Friendi Group which was established in 2009Confidential and Proprietary.
Copyright © by Jawraa.
All Rights Reserve
9
DigitalMaturity
Positioning of MVNOs in the GCC
MVNOs in the GCC have positioned themselves across two axes, Digital Maturity and Cost Sensitivity
Confidential and Proprietary.
Copyright © by Jawraa.
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▼ International MVNOs in the GCC have predominantly
focused on the core segments they target globally.
▼ The expat blue-collar segment, due to its size and
specific needs, is an important target for MVNOs such as
Lebara in Saudi Arabia, Renna in Oman, and Friendi in
both markets.
▼ The youth segment in the GCC is vibrant and holds
significant growth potential. It remains the core focus of
MVNOs such as Virgin Mobile and Red Bull Mobile, in
addition to the MNOs themselves through sub-brands
such as Jawwy and Yaqoot in KSA as well as Swyp in the
UAE.
▼ MVNOs have recently increased impetus and focus on
diversifying their target segments. Lebara have globally
been trying to expand into the digital natives' segment in
addition to their core focus in the expat blue-collar
segment.
HighLow
Low HighCost Sensitivity
10
Impact of the
Covid-19 Pandemic
Restrictions
11
Impact on Customers’ Behavior and Demand
COVID-19 Pandemic Restrictions
Users are going through a (re)discovery phase when it comes to telecom services and expect the same level of
seamlessness and quality experiences as they do from internet age digital services such as the FAANGs (Facebook,
Apple, Amazon, Netflix, and Google).
Confidential and Proprietary.
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Increased Demand
for Digitization
Higher Expectations
on Digital Experiences
Requirement for
Adjacent Services
1
2
3
As consumers get used to a wider range of digitally delivered activities, they require telecom operators to bundle
additional services with their main broadband offering, allowing them to have better control and a seamless
experience. These would include education, health, financial services, and security (to name a few).
Users are learning to “do things remotely” and are relying on connectivity in ways they have not done before:
▼ Whether working from home, video conferencing with family and friends, ecommerce, or accessing a variety of services
online, the overall rise in digitization highlights the importance of telecom services.
▼ We expect this increase in demand to sustain beyond the current restrictions, as a combination of new personal and
social habits as well as changes in the ways of doing business remotely.
12
Impact on the Telecom Sector
COVID-19 Pandemic Restrictions
Consumers are changing their behavior, materializing in increased usage of digital services and higher expectations.
Telecom operators that leverage new technologies to provide better experience stand to gain a disproportionate
advantage compared to their competitors.
Confidential and Proprietary.
Copyright © by Jawraa.
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Less Impact Compared
to Other Sectors
Change in Consumer
Behaviour Opens Future
Opportunities
Higher Investments in 5G
to Meet Increased Demand
1
2
3
Higher demand for data will require telecom operators to accelerate their investment in 5G networks in order to
deploy higher capacity rapidly, provide for mission critical services, and enable the business case for massively
connected experiences through IoT devices.
The economic impact is severe for all. However, the telecom sector has been relatively shielded - especially outside
of the business and travel segments - due to the prevailing importance of connectivity and the need for reliable
broadband services.
While demand dropped for mobile broadband, office connectivity, and international roaming, there was a
strengthening of the residential broadband market, where consumers experienced a surge in their need for video
streaming due to distance learning and video conferencing.
13
MVNO Executive Survey Results
▼ Most respondents have estimated a 25% drop in demand for
their services, and a similar reduction in revenue estimates for
the March/April 2020 period compared to January/February
2020, backed by a slight drop in selling prices.
▼ Respondents have reported varying staff shortage levels,
however minimal fall in productivity (except one). Most have not
laid off any employees, while one respondent reported a 10%
staff reduction.
Confidential and Proprietary.
Copyright © by Jawraa.
All Rights Reserve
▼ Most of the respondents planned to introduce changes to the
services they offered, while some reported they plan to change
their business model, others indicated plans to change their
target segments.
▼ Few MVNOs suggested they would decrease their marketing
spending by up to 50%.
▼ Most MVNOs expect a speedy business recovery within 1-2
weeks once restrictions have been lifted, while the rest expect a
slower recovery within 4 weeks or more.
▼ Only one respondent indicated the possibility of staff layoffs.
We ran a survey among our GCC MVNO
contacts during the period of April 30,
2020 to May 20, 2020.
We received responses from 4 MVNOs in
2 markets.
About the Respondents
▼ 2 Full MVNOs and 2 Light MVNOs,
serving a variety of segments
including youth, blue collar expats,
and others.
▼ 3 of the respondents have less than
150 employees.
▼ 3 reported revenues exceeding
$20 MUSD in 2019.
▼ Data is the main Revenue Driver,
followed by Local Voice, then
International Voice.
Impact of
COVID-19
Planned
Action
14
SWOT
Analysis
15
SWOT Analysis of the MVNO Sector in the GCC
Confidential and Proprietary.
Copyright © by Jawraa.
All Rights Reserve
▼ Ability to focus on niche segments to provide targeted
services
▼ Regulators open for MVNOs to challenge incumbent
operators and bring competition
▼ Fewer concentrated cities with large population making
retail management relatively easy
▼ Better utilization and monetization of MNO radio spectrum,
license, and infrastructure
▼ Strong buying power
▼ Intense competition from well established and deep
pocketed MNO players
▼ Ongoing licensing processes are experiencing delays due to
COVID-19
▼ Launch delays due to MNO resistance
▼ Technology dependency on MNO infrastructure and
capabilities
▼ Availability of MVNO-specific talent in the region
▼ Less crowded MVNO space in the GCC
▼ High ARPUs compared to other global markets
▼ Certain target segments have relatively lower mobile
penetration than mature segments
▼ Ability to explore the untapped mid-to-high ARPU segment
▼ Unexplored segments in B2C and B2B such as Gaming, IoT &
M2M, Cloud PBX, etc.
▼ MVNO licenses are not widely promoted by regulators in the
region
▼ Customer readiness to accept niche products versus going
for plain vanilla
▼ Lack of maturity of the IoT space
▼ Cost of retail setup in the region is high compared to global
peers
▼ Requires extensive market study on the target segment
STRENGTHS
THREATS
OPPORTUNITIES
WEAKNESSES
16
Opportunities and
Recommendations
17
Our Message to Regulators (1/2)
Opportunities and Recommended Actions
Confidential and Proprietary.
Copyright © by Jawraa.
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MNVO – MNO agreements should be approved by regulators to safeguard competition*
▼ Verify MNO’s bargain power has not been abused, including caps on subscriber and market share.
▼ Equality in access to new technologies (e.g. 5G).
*Precedence to this approach is the typical requirement for interconnection agreements between operators to be reviewed / approved by the regulator
License
MVNOs
Safeguard
Competition
Promote
Value
MVNO licensing will benefit consumers and network operators alike
▼ Introduction of MVNOs remains a strong tool to stabilize the market after the situation fades away through
increasing accessibility and affordability of niche market segments as well as efficient use of operators’
network resources.
▼ Review MVNO licensing to allow for flexibility in technology obligations, including enabling the licensing of
stand alone MVNEs for an aggregation environment for MNOs and wholesale providers.
Promote MVNO opportunities as early as possible
▼ Investors should be aware of the opportunity from changes occurring in consumer behaviour and new
demands.
▼ Demonstrate interest and market servicing abilities to regulators.
18
Our Message to Regulators (2/2)
Other Considerations
▼ As a result of COVID-19, emerging changes to how people do business, make purchases, and socialize through
leveraging communications relights the focus on regulators’ responsibilities.
▼ Common to regulators’ mandates are ensuring accessible and affordable communications, market competition, and
enabling sector investment.
▼ New business and social practices increase reliance on telecommunications networks and demand for relevant digital
speeds and services.
▼ Rising demand may encourage operators to aggressively compete for greater market share.
§ Risk of anti-competitive behavior by larger players asserting their market power to capture the increased
communications traffic and undermine smaller competitors’ viability.
▼ Rising demand will attract operators to serve the profitable customer segments. This risks creating or increasing
disparities in services between the high-end and low-end consumer segments.
▼ Unchecked abuse of power may distort the marketplace:
Renewed Market
Demand
Opportunity for
Market Models
Opportunity to
Abuse Market
Power
Opportunity to
Attract New
Investment
§ Disparities in communications affordability increased
§ Dilutes achieving the maximum benefits of competition
externalities
§ Innovation and investment weakened in the long-run
§ Undermines government’s sector policy objectives
§ Exercising anti-competitive behaviour also tests
regulators’ willingness to intervene; if unchecked, it
encourages further strengthening of power
§ Challenges industry and marketplace long-term
growth and achievements*
* Country WEF ICT Ranking may also decline as a resultConfidential and Proprietary.
Copyright © by Jawraa.
All Rights Reserve
19
Our Message to MVNOs
Opportunities and Recommended Actions
Confidential and Proprietary.
Copyright © by Jawraa.
All Rights Reserve
Address adjacent segments:
▼ Look beyond the segments currently served by
the key MVNO players in the region as 5G, IoT,
AI, Blockchain, and VR open the door for
developing new segments that are best served
through these technologies, such as financial
services, healthcare, education, and more.
Digitalize your offering:
▼ As physical distancing measures are in place,
making it difficult for customers to visit the
operator outlets, MVNOs must offer a fully
digital customer experience, giving their users
the flexibility to customize their packages and
have full control on their budget remotely.
▼ The rise in adoption of digital services by
consumers opens the door for MVNOs to
partner with such service providers and offer a
hybrid experience to certain customer
segments.
Go
Digital
Broaden
Your
Horizon
20
Our Message to MNOs
Opportunities and Recommended Actions
Confidential and Proprietary.
Copyright © by Jawraa.
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Efficient operations provide direct benefits to operators & indirectly to the rest of the ecosystem
▼ Developing efficiencies through digitization of interactions, as well as simplification of products and services,
leads to addressing modern customer needs and cater for a better user experience.
▼ There is clear value to MNOS in partnering with MVNOS, including savings across various cost elements, such
as SAC and SRC. In parallel, we emphasize that MVNOs remain a key factor monetizing the MVNOs network
assets and supporting income diversification.
▼ MVNOs bring agility in addressing specific segments, their costs of acquisition and retention are lower
compared to MNOs, allowing net addition of new customers at a very low cost.
Drive for
Efficiency
Rethink
Partnerships
Evaluate partnerships to recoup extensive network investments during the coming period
▼ Partnerships should center around new services and use cases that have come to light due to COVID-19, e.g.
telehealth and digital learning. MNOs can bundle such MVNO services with their own offerings.
▼ MNOs target customers that they are best suited to serve, and let MVNOs build value propositions for niche
segments, which they are in a better position to serve by virtue of being more agile, lean and focused.
▼ Effectively addressing the needs of the corporate sector requires complex integration of emerging
technologies with traditional networks. MNOs face challenges as their ecosystems are too slow and rigid;
partnering with MVNOs can bring the necessary agility and flexibility.
21
The Ultimate MVNO Checklist
Confidential and Proprietary.
Copyright © by Jawraa.
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Market Segment Commercial Contract Autonomy Technology
Provide flexibility by
offering Postpaid, Prepaid
& Hybrid packages
Include both telco
services & non-telco
value-added services
Identify a clear and
addressable target
segment
Ensure access to the
latest tech from VoLTE to
IoT, 5G, & beyond
Negotiate favorable rates
across Voice, SMS, and
Data services
Sign commercially flexible
MNO agreement with
long term commitment
Invest in your own
services platform
Guarantee flexibility of
introducing new products
& services without
approvals
Require autonomy of
targeting the defined
segment
Setup interfaces across
telco and non-telco
ecosystems
Implement a digital
engagement platform
Invest in the best-in-class
technology platform
22
Glossary of Terms
▼ ARPU Average Revenue Per User
▼ CITC Communications and Information Technology Commission
▼ CITRA Communications and Information Technology Regulatory
Authority
▼ FAANGs Facebook, Apple, Amazon, Netflix, and Google
▼ GCC Gulf Cooperation Council
▼ IoT Internet of Things
▼ IoT-VNO Internet of Things – Virtual Network Operator
▼ MCIT Ministry of Communications and Information Technology
▼ MNO Mobile Network Operator
▼ MVNE Mobile Virtual Network Enabler
▼ MVNO Mobile Virtual Network Operator
▼ RFA Request For Application
▼ SAC Subscriber Acquisition Cost
▼ SRC Subscriber Retention Cost
▼ SWOT Strengths, Weaknesses, Opportunities and Threats
▼ TRA Telecom Regulatory AuthorityConfidential and Proprietary.
Copyright © by Jawraa.
All Rights Reserve
23
About This Report
24
About this Report
▼ This Report was commissioned by Jawraa, a veteran of the MVNO space in the Arab World.
▼ All insights and recommendations are based on a focus group of industry experts working with information publicly available at
the time of publishing in addition to the findings from a survey of executives at the key MVNOs operating in the GCC region.
▼ For a more thorough analysis and bespoke engagement, please contact us directly at info@jawraa.com or hello@meditari.com.
▼ The final report was written, edited, and designed by Meditari, a telecom advisory firm.
▼ The contributors to this report are:
§ Asad Inayat – Strategy Advisor, Meditari
§ Fawaz Bassim – Technology Advisor, Meditari
§ Jonathan Fiske – Regulatory Advisor, Meditari
§ Junaid Muhammad – Product Marketing Advisor, Meditari
§ Nandeesh Sadashivaiah – MVNO Strategy Advisor
§ Yasser Alobaidan – CEO, Jawraa
§ Ziad Matar – Founding Partner, Meditari
Confidential and Proprietary.
Copyright © by Jawraa.
All Rights Reserve
25
Sources
During the writing of this report we referred to and were informed by the following sources:
▼ Capacity Media The Financial Toll of COVID-19 on Telecoms April 2020
▼ CCS Insight The Long-Term Impact of COVID-19 on Telecom Operators April 2020
▼ CITC Public Consultation Document on The Study of the need to issue a new MVNO license May 2019
▼ FII Institute Beyond the Crisis: Technology to the Rescue April 2020
▼ Harvard Business Review What Coronavirus Could Mean for the Global Economy March 2020
▼ INSEAD Four Strategic Priorities for the Post-COVID-19 World May 2020
▼ Light Reading Behind the Numbers: How COVID-19 Could Change the US Telecom Industry March 2020
▼ Light Reading Could COVID-19 Supercharge Operators’ Telecom and 5G Investments? March 2020
▼ NBK Economic Impact of COVID-19 on Kuwait May 2020
▼ Optiva Driving Success for MVNOs: a Competitive Framework May 2019
▼ Optiva MVNO Value Propositions: The foundations of an MVNO June 2019
▼ S&P Global Ratings COVID-19: EMEA Telecoms Will Prevail, But Not Completely Unscathed April 2020
Confidential and Proprietary.
Copyright © by Jawraa.
All Rights Reserve
26
Contributors
Asad has profound experience in
Global Market Development strategy
and execution, Product Marketing
and Product Development. He has
worked at senior management level
with Qualcomm, one of the world’s
leading wireless technology
companies as well as key telecom
players in the Middle East & Asia.
He is highly skilled and well
positioned at advising and
supporting businesses from North
America, Asia Pacific and the Middle
East, seeking to expand their
operations globally.
Confidential and Proprietary.
Copyright © by Jawraa.
All Rights Reserve
ASAD
INAYAT
Strategy
Advisor
Fawaz brings an extensive
experience of over 25 years of
management and operational roles
in leading telcos across the Middle
East region, with special expertise in
devising new strategies and driving
innovation.
Fawaz is engaged in numerous in ICT
verticals, such as agritech industries
and blockchain startups, he is highly
skilled in aiding companies in their
digital transformation journey and
uncovering opportunities to
establish and monetize cutting-edge
digital services.
FAWAZ
BASSIM
Technology
Advisor
JONATHAN
FISKE
Regulatory
Advisor
Jonathan has over 20 years in the
digital technology industry and has
held senior positions in top tier
technology companies, operators
and international consultancies.
He advises on regulatory affairs,
strategy, market competition and
intellectual property assets. His work
has taken him on extended
assignments across EMEA and Asia.
With his rounded operational and
advisory background, Jonathan
brings experienced understanding
about regulated environments and
how to leverage practices for
competitive benefits.
JUNAID
MUHAMMAD
Marketing
Advisor
Junaid is a global marketing &
strategy executive with 15+ years
experience in developing and
launching digital products and
services in telcos across Asia. He led
the online and digital transformation
initiatives at digi Malaysia (part of
Telenor Group) where he led omni-
channel engagements and the shift
to digital channels. At digi, he also
setup tapp, a digital MVNO which
later morphed into digi’s overall
offering.
Junaid graduated with an MBA from
MIT Sloan School of Business.
NANDEESH
SADASHIVAIAH
MVNO Strategy
Advisor
Nandeesh Sadashivaiah brings 20
years extensive expertise in
management consulting with Mobile
Network providers &
Telecommunication Services
providers across Europe, USA,
Middle East and APAC with 20+
projects over the last 5 years.
Nandeesh has led more than 18
MVNO launches under as Head of
Program and Projects and specializes
in MVNO agreements including
Wholesale for Roaming, SMS and
Data, volume-based pricing, product
based pricing, national termination,
MNP and Legal.
Yasser has over 20 years experience in developing ICT markets
and advising major organizations on strategic digital
transformation and change management across the Middle
East. Yasser is the managing director of international MVNO
Association (iMVNOx), Middle East chapter. Throughout his
career, he was part of the setup team of 3 major telecom
service providers and 8 startups in the region. He is the co-
founder and CEO of Jawraa, starting up of of Zain KSA, Lebara
KSA, and sits on the board of various organizations and startups
in the Kingdom of Saudi Arabia.
Ziad is a seasoned technology executive with a track record of
20+ years in global telecom companies during which he served
as Head of the Middle East and Central Asia at Qualcomm,
growing the region’s wireless and digital ecosystem. Prior to
that, Ziad held various technology and sales roles at Ericsson
across the Middle East and Africa region. In addition to advising
and mentoring entrepreneurs, he is also an angel investor
sitting on the boards of various companies.
YASSER
ALOBAIDAN
CEO
Jawraa
ZIAD
MATAR
Founding Partner
Meditari
27
About Us
About Jawraa
Jawraa is a leading Digital Transformation partner for the Government,
Educational and Corporate sectors and a pioneer of the MVNO business
model across the Arab World.
Headquartered in Riyadh, Saudi Arabia – we are a customer-oriented
firm having strong long-term relationships with international
technology leaders. Our track record shows that our success is tied to
the success of our Customers and the deep understanding of our
Clients’ needs in order to provide the best solutions for the
requirements and budget.
For more info, contact us at info@jawraa.com
About Meditari
We are Meditari, a Digital Advisory Network leveraging the know-how
of our global network of partners and advisors to offer our clients
trustworthy advice in the Strategy, Technology and Innovation domains
across the internet and telecommunications space.
Headquartered in Dubai, United Arab Emirates - we bridge
between global innovation and local opportunities through our deep
understanding of the technology space, as well as our strong knowledge
of the Middle East and Africa markets.
For more info, contact us at hello@meditari.com
Our Partnership
Jawraa and Meditari established a strategic partnership
since 2018, leveraging their technology expertise and
business networks to bring the most advanced
connected digital solutions to companies across the
Middle East and Africa region.
Their combined credentials include employers and
clients such as:

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GCC MVNO Insights Report - June 2020

  • 1. 1 MVNO Insights in the GCC Impact of COVID-19 Opportunities, Trends, and Recommendations June 2020
  • 2. 2 Foreword ▼ It has been more than 20 years since the launch of Virgin Mobile in the United Kingdom, the first true MVNO in the world. Over this period, the industry has reached a respectable level of maturity, with around 1,300 MVNOs serving approximately 250 million subscribers in more than 70 markets worldwide*. ▼ The success of the MVNO model varies across markets, with an average of 70 players per market* in developed economies compared to 3 brands or less per GCC market. ▼ The GCC region’s MVNO space has witnessed a resurgence in the recent months with more than 5 new licenses being offered by telecom regulators in 2 key markets. ▼ The restrictions associated with the ongoing COVID-19 pandemic are transforming the world. While the telecommunications sector is not immune to its impact, service providers played a crucial role in keeping people connected and businesses functioning. For the sector’s stakeholders (MVNOs, MNOs, Regulators and Investors), understanding the difference between short-term risks and long-term trends is a multi-million-dollar equation. ▼ The aim of this Report is to help navigate this challenge by clarifying the current market landscape, understanding the current opportunities, and generating a set of recommendations for all stakeholders in the MVNO sector. Confidential and Proprietary. Copyright © by Jawraa. All Rights Reserve *Source: Optiva - Driving success for MVNOs: a competitive framework, May 2019
  • 3. 3 Table of content ▼ Executive Summary ▼ GCC MVNO Landscape § Overview § Chronology § International MVNO Players § MVNO Positioning ▼ Impact of the COVID-19 Pandemic Restrictions § Impact on Demand § Impact on the Telecom Sector § MVNO Executive Survey Results ▼ SWOT Analysis ▼ Opportunities and Recommendations § Message to Regulators § Message to MVNOs § Message to MNOs § The Ultimate MVNO Checklist ▼ Glossary of Terms ▼ About this Report
  • 4. 4 Executive Summary The MVNO space in the GCC is ripe and COVID-19 only makes the opportunity more interesting Confidential and Proprietary. Copyright © by Jawraa. All Rights Reserve Relatively Limited COVID-19 Impact ▼ Accelerated customer demand for Digitization and requirements for adjacent services, while it raised customer expectations from digital experiences. ▼ While the telecom sector was less impacted compared to other sectors, there will be a need for higher investments in 5G infrastructure to meet increased demand. Changes in consumer behavior open new digitization opportunities. The Opportunity Ways to Capture it Benefit from Favorable Regulatory Climate ▼ Partner with agile growth specialists with local experiences for faster execution (licenses , launch , GTM, CRM, operations) in order to actively participate in the ongoing MVNO licensing processes in KSA and Kuwait. ▼ Positive outcomes of new licenses in addition to encouraging MVNO results in KSA & Oman will lead to economies of scale as other GCC markets follow suit. Blue(r) Oceans ▼ The GCC region maintains a relatively higher ARPU compared to global markets, while presenting an MVNO landscape which is much less crowded. ▼ There remains certain untapped segments, both in terms of spending ability and demographic with relatively lower mobile penetration than mature-segments presenting an opportunity for niche MVNOs. Reach for the Low Hanging Fruits ▼ Develop partnerships both with MNOs who can see MVNOs as an extension of their reach into certain segments, as well as with other partners from the digital ecosystem to provide a superior customer experience. ▼ Explore the relatively untapped B2B and adjacent sectors (leveraging technology advancements) and look for niche segments within the youth demographic.
  • 6. 6 MVNO and Brand License Landscape in the GCC ▼ Oman was the first market to officially license and witness the launch of MVNOs in the GCC region in 2009. To date, it remains the leading market with the highest MVNO subscribers share at 15%. ▼ Saudi Arabia followed suit closely by gradually starting the licensing process in 2011 and culminating with the launch of 2 MVNOs in 2014. ▼ Kuwait opened the door for MVNOs with a process launched in the second half of 2019, and Saudi Arabia joined with a second wave of license applications in the beginning of 2020. Branded Services ▼ In addition to being the first MVNO to launch in Saudi Arabia, Virgin Mobile was also the first to enter the market in Qatar and the UAE as a branded service under Qtel (Ooredoo) and EITC (du). ▼ As a response to Virgin Mobile in the UAE, Etisalat launched Swyp, a youth-oriented brand. In KSA, STC developed the Jawwy sub-brand as an offering to digital natives and Zain launched Yaqoot. ▼ Friendi, which was the first MVNO in the region, also launched as a sub-brand in Saudi Arabia, first under Zain and later under Virgin Mobile. Eventually Friendi merged with Virgin Mobile in 2012. Confidential and Proprietary. Copyright © by Jawraa. All Rights Reserve KSA UAE Oman RFA for 3 MVNO Licenses Kuwait 11% MVNO Subs Mkt Share Sub-Brands RFA for 2 MVNO Licenses Sub-Brands 15% MVNO Subs Mkt Share
  • 7. 7 GCC MVNO Sector Chronology Oman Telecom Regulations Authority (TRA) issues 5 MVNO Licenses Majan Telecommunications Company launches Renna Mobile as the second MVNO in Oman Samatel launches as the third MVNO in Oman ictQatar, the Telecom Regulator in Qatar, orders Qtel to shut down the Virgin Mobile branded service in Qatar KSA Ministry of Communications and Information Technology (MCIT) announces plans to award MVNO Licenses in 2012 CITC Announces that 5 consortiums submitted applications for the MVNO licenses Virgin Mobile launches as the first MVNO in Saudi Arabia and launches Friendi as a sub-brand in partnership with STC CITC re-tenders the 3rd MVNO license to be hosted by Zain Saudi Arabia, however no License was awarded at the end of the process Samatel announces shutting down its Mobile services in Oman CITC issues the rules and conditions for the provision of IoT-VNO services in the Kingdom of Saudi Arabia Communication and Information Technology Regulatory Authority (CITRA) of Kuwait issues a Request For Applications for MVNO licenses CITC grants two IoT-VNO licenses to Dawiyat and Machines Talk Confidential and Proprietary. Copyright © by Jawraa. All Rights Reserve FRiENDi Mobile launches in Oman as the first MVNO in the region Virgin Mobile launches in Qatar as a branded service of Qtel (Ooredoo) Zain KSA launches Friendi Mobile as a branded package Qtel shuts down the Virgin Mobile branded service in Qatar following ictQatar instructions KSA Communications and Information Technology Commission (CITC) starts the MVNO licensing process with a public consultation CITC awards two MVNO licenses to Lebara Mobile and Virgin Mobile Lebara Mobile launches MVNO services in Saudi Arabia over the Mobily network STC launches a sub-brand called Jawwy as part of a new effort to target digital natives in the Kingdom of Saudi Arabia Virgin Mobile launches as a branded service of EITC (du) and Etisalat launches new mobile service SWYP targeting youngsters in the UAE Red Bull Mobile commences operations in Oman under the MVNO license of Majan Telecommunications Company CITC opens the door to 2 new MVNO licenses in Saudi Arabia. The deadline for applications is (extended to) August 2020 JUL 2008 MAY 2009 AUG 2010 JUN 2011 NOV 2011 MAY 2013 SEP 2014 JUL 2015 JAN 2017 OCT 2018 AUG 2019 MAR 2020 APR 2009 MAY 2010 JAN 2011 AUG 2011 APR 2012 APR 2014 DEC 2014 MAY 2016 SEP 2017 APR 2019 JAN 2020
  • 8. 8 International MVNO Brands Operating in the GCC Global Markets Presence in the Region Since 2009* 2014 2019 2009* 2014 2019 2014 2017 Sultanate of Oman Kingdom of Saudi Arabia United Arab Emirates * Based on the 2012 merger with Friendi Group which was established in 2009Confidential and Proprietary. Copyright © by Jawraa. All Rights Reserve
  • 9. 9 DigitalMaturity Positioning of MVNOs in the GCC MVNOs in the GCC have positioned themselves across two axes, Digital Maturity and Cost Sensitivity Confidential and Proprietary. Copyright © by Jawraa. All Rights Reserve ▼ International MVNOs in the GCC have predominantly focused on the core segments they target globally. ▼ The expat blue-collar segment, due to its size and specific needs, is an important target for MVNOs such as Lebara in Saudi Arabia, Renna in Oman, and Friendi in both markets. ▼ The youth segment in the GCC is vibrant and holds significant growth potential. It remains the core focus of MVNOs such as Virgin Mobile and Red Bull Mobile, in addition to the MNOs themselves through sub-brands such as Jawwy and Yaqoot in KSA as well as Swyp in the UAE. ▼ MVNOs have recently increased impetus and focus on diversifying their target segments. Lebara have globally been trying to expand into the digital natives' segment in addition to their core focus in the expat blue-collar segment. HighLow Low HighCost Sensitivity
  • 10. 10 Impact of the Covid-19 Pandemic Restrictions
  • 11. 11 Impact on Customers’ Behavior and Demand COVID-19 Pandemic Restrictions Users are going through a (re)discovery phase when it comes to telecom services and expect the same level of seamlessness and quality experiences as they do from internet age digital services such as the FAANGs (Facebook, Apple, Amazon, Netflix, and Google). Confidential and Proprietary. Copyright © by Jawraa. All Rights Reserve Increased Demand for Digitization Higher Expectations on Digital Experiences Requirement for Adjacent Services 1 2 3 As consumers get used to a wider range of digitally delivered activities, they require telecom operators to bundle additional services with their main broadband offering, allowing them to have better control and a seamless experience. These would include education, health, financial services, and security (to name a few). Users are learning to “do things remotely” and are relying on connectivity in ways they have not done before: ▼ Whether working from home, video conferencing with family and friends, ecommerce, or accessing a variety of services online, the overall rise in digitization highlights the importance of telecom services. ▼ We expect this increase in demand to sustain beyond the current restrictions, as a combination of new personal and social habits as well as changes in the ways of doing business remotely.
  • 12. 12 Impact on the Telecom Sector COVID-19 Pandemic Restrictions Consumers are changing their behavior, materializing in increased usage of digital services and higher expectations. Telecom operators that leverage new technologies to provide better experience stand to gain a disproportionate advantage compared to their competitors. Confidential and Proprietary. Copyright © by Jawraa. All Rights Reserve Less Impact Compared to Other Sectors Change in Consumer Behaviour Opens Future Opportunities Higher Investments in 5G to Meet Increased Demand 1 2 3 Higher demand for data will require telecom operators to accelerate their investment in 5G networks in order to deploy higher capacity rapidly, provide for mission critical services, and enable the business case for massively connected experiences through IoT devices. The economic impact is severe for all. However, the telecom sector has been relatively shielded - especially outside of the business and travel segments - due to the prevailing importance of connectivity and the need for reliable broadband services. While demand dropped for mobile broadband, office connectivity, and international roaming, there was a strengthening of the residential broadband market, where consumers experienced a surge in their need for video streaming due to distance learning and video conferencing.
  • 13. 13 MVNO Executive Survey Results ▼ Most respondents have estimated a 25% drop in demand for their services, and a similar reduction in revenue estimates for the March/April 2020 period compared to January/February 2020, backed by a slight drop in selling prices. ▼ Respondents have reported varying staff shortage levels, however minimal fall in productivity (except one). Most have not laid off any employees, while one respondent reported a 10% staff reduction. Confidential and Proprietary. Copyright © by Jawraa. All Rights Reserve ▼ Most of the respondents planned to introduce changes to the services they offered, while some reported they plan to change their business model, others indicated plans to change their target segments. ▼ Few MVNOs suggested they would decrease their marketing spending by up to 50%. ▼ Most MVNOs expect a speedy business recovery within 1-2 weeks once restrictions have been lifted, while the rest expect a slower recovery within 4 weeks or more. ▼ Only one respondent indicated the possibility of staff layoffs. We ran a survey among our GCC MVNO contacts during the period of April 30, 2020 to May 20, 2020. We received responses from 4 MVNOs in 2 markets. About the Respondents ▼ 2 Full MVNOs and 2 Light MVNOs, serving a variety of segments including youth, blue collar expats, and others. ▼ 3 of the respondents have less than 150 employees. ▼ 3 reported revenues exceeding $20 MUSD in 2019. ▼ Data is the main Revenue Driver, followed by Local Voice, then International Voice. Impact of COVID-19 Planned Action
  • 15. 15 SWOT Analysis of the MVNO Sector in the GCC Confidential and Proprietary. Copyright © by Jawraa. All Rights Reserve ▼ Ability to focus on niche segments to provide targeted services ▼ Regulators open for MVNOs to challenge incumbent operators and bring competition ▼ Fewer concentrated cities with large population making retail management relatively easy ▼ Better utilization and monetization of MNO radio spectrum, license, and infrastructure ▼ Strong buying power ▼ Intense competition from well established and deep pocketed MNO players ▼ Ongoing licensing processes are experiencing delays due to COVID-19 ▼ Launch delays due to MNO resistance ▼ Technology dependency on MNO infrastructure and capabilities ▼ Availability of MVNO-specific talent in the region ▼ Less crowded MVNO space in the GCC ▼ High ARPUs compared to other global markets ▼ Certain target segments have relatively lower mobile penetration than mature segments ▼ Ability to explore the untapped mid-to-high ARPU segment ▼ Unexplored segments in B2C and B2B such as Gaming, IoT & M2M, Cloud PBX, etc. ▼ MVNO licenses are not widely promoted by regulators in the region ▼ Customer readiness to accept niche products versus going for plain vanilla ▼ Lack of maturity of the IoT space ▼ Cost of retail setup in the region is high compared to global peers ▼ Requires extensive market study on the target segment STRENGTHS THREATS OPPORTUNITIES WEAKNESSES
  • 17. 17 Our Message to Regulators (1/2) Opportunities and Recommended Actions Confidential and Proprietary. Copyright © by Jawraa. All Rights Reserve MNVO – MNO agreements should be approved by regulators to safeguard competition* ▼ Verify MNO’s bargain power has not been abused, including caps on subscriber and market share. ▼ Equality in access to new technologies (e.g. 5G). *Precedence to this approach is the typical requirement for interconnection agreements between operators to be reviewed / approved by the regulator License MVNOs Safeguard Competition Promote Value MVNO licensing will benefit consumers and network operators alike ▼ Introduction of MVNOs remains a strong tool to stabilize the market after the situation fades away through increasing accessibility and affordability of niche market segments as well as efficient use of operators’ network resources. ▼ Review MVNO licensing to allow for flexibility in technology obligations, including enabling the licensing of stand alone MVNEs for an aggregation environment for MNOs and wholesale providers. Promote MVNO opportunities as early as possible ▼ Investors should be aware of the opportunity from changes occurring in consumer behaviour and new demands. ▼ Demonstrate interest and market servicing abilities to regulators.
  • 18. 18 Our Message to Regulators (2/2) Other Considerations ▼ As a result of COVID-19, emerging changes to how people do business, make purchases, and socialize through leveraging communications relights the focus on regulators’ responsibilities. ▼ Common to regulators’ mandates are ensuring accessible and affordable communications, market competition, and enabling sector investment. ▼ New business and social practices increase reliance on telecommunications networks and demand for relevant digital speeds and services. ▼ Rising demand may encourage operators to aggressively compete for greater market share. § Risk of anti-competitive behavior by larger players asserting their market power to capture the increased communications traffic and undermine smaller competitors’ viability. ▼ Rising demand will attract operators to serve the profitable customer segments. This risks creating or increasing disparities in services between the high-end and low-end consumer segments. ▼ Unchecked abuse of power may distort the marketplace: Renewed Market Demand Opportunity for Market Models Opportunity to Abuse Market Power Opportunity to Attract New Investment § Disparities in communications affordability increased § Dilutes achieving the maximum benefits of competition externalities § Innovation and investment weakened in the long-run § Undermines government’s sector policy objectives § Exercising anti-competitive behaviour also tests regulators’ willingness to intervene; if unchecked, it encourages further strengthening of power § Challenges industry and marketplace long-term growth and achievements* * Country WEF ICT Ranking may also decline as a resultConfidential and Proprietary. Copyright © by Jawraa. All Rights Reserve
  • 19. 19 Our Message to MVNOs Opportunities and Recommended Actions Confidential and Proprietary. Copyright © by Jawraa. All Rights Reserve Address adjacent segments: ▼ Look beyond the segments currently served by the key MVNO players in the region as 5G, IoT, AI, Blockchain, and VR open the door for developing new segments that are best served through these technologies, such as financial services, healthcare, education, and more. Digitalize your offering: ▼ As physical distancing measures are in place, making it difficult for customers to visit the operator outlets, MVNOs must offer a fully digital customer experience, giving their users the flexibility to customize their packages and have full control on their budget remotely. ▼ The rise in adoption of digital services by consumers opens the door for MVNOs to partner with such service providers and offer a hybrid experience to certain customer segments. Go Digital Broaden Your Horizon
  • 20. 20 Our Message to MNOs Opportunities and Recommended Actions Confidential and Proprietary. Copyright © by Jawraa. All Rights Reserve Efficient operations provide direct benefits to operators & indirectly to the rest of the ecosystem ▼ Developing efficiencies through digitization of interactions, as well as simplification of products and services, leads to addressing modern customer needs and cater for a better user experience. ▼ There is clear value to MNOS in partnering with MVNOS, including savings across various cost elements, such as SAC and SRC. In parallel, we emphasize that MVNOs remain a key factor monetizing the MVNOs network assets and supporting income diversification. ▼ MVNOs bring agility in addressing specific segments, their costs of acquisition and retention are lower compared to MNOs, allowing net addition of new customers at a very low cost. Drive for Efficiency Rethink Partnerships Evaluate partnerships to recoup extensive network investments during the coming period ▼ Partnerships should center around new services and use cases that have come to light due to COVID-19, e.g. telehealth and digital learning. MNOs can bundle such MVNO services with their own offerings. ▼ MNOs target customers that they are best suited to serve, and let MVNOs build value propositions for niche segments, which they are in a better position to serve by virtue of being more agile, lean and focused. ▼ Effectively addressing the needs of the corporate sector requires complex integration of emerging technologies with traditional networks. MNOs face challenges as their ecosystems are too slow and rigid; partnering with MVNOs can bring the necessary agility and flexibility.
  • 21. 21 The Ultimate MVNO Checklist Confidential and Proprietary. Copyright © by Jawraa. All Rights Reserve Market Segment Commercial Contract Autonomy Technology Provide flexibility by offering Postpaid, Prepaid & Hybrid packages Include both telco services & non-telco value-added services Identify a clear and addressable target segment Ensure access to the latest tech from VoLTE to IoT, 5G, & beyond Negotiate favorable rates across Voice, SMS, and Data services Sign commercially flexible MNO agreement with long term commitment Invest in your own services platform Guarantee flexibility of introducing new products & services without approvals Require autonomy of targeting the defined segment Setup interfaces across telco and non-telco ecosystems Implement a digital engagement platform Invest in the best-in-class technology platform
  • 22. 22 Glossary of Terms ▼ ARPU Average Revenue Per User ▼ CITC Communications and Information Technology Commission ▼ CITRA Communications and Information Technology Regulatory Authority ▼ FAANGs Facebook, Apple, Amazon, Netflix, and Google ▼ GCC Gulf Cooperation Council ▼ IoT Internet of Things ▼ IoT-VNO Internet of Things – Virtual Network Operator ▼ MCIT Ministry of Communications and Information Technology ▼ MNO Mobile Network Operator ▼ MVNE Mobile Virtual Network Enabler ▼ MVNO Mobile Virtual Network Operator ▼ RFA Request For Application ▼ SAC Subscriber Acquisition Cost ▼ SRC Subscriber Retention Cost ▼ SWOT Strengths, Weaknesses, Opportunities and Threats ▼ TRA Telecom Regulatory AuthorityConfidential and Proprietary. Copyright © by Jawraa. All Rights Reserve
  • 24. 24 About this Report ▼ This Report was commissioned by Jawraa, a veteran of the MVNO space in the Arab World. ▼ All insights and recommendations are based on a focus group of industry experts working with information publicly available at the time of publishing in addition to the findings from a survey of executives at the key MVNOs operating in the GCC region. ▼ For a more thorough analysis and bespoke engagement, please contact us directly at info@jawraa.com or hello@meditari.com. ▼ The final report was written, edited, and designed by Meditari, a telecom advisory firm. ▼ The contributors to this report are: § Asad Inayat – Strategy Advisor, Meditari § Fawaz Bassim – Technology Advisor, Meditari § Jonathan Fiske – Regulatory Advisor, Meditari § Junaid Muhammad – Product Marketing Advisor, Meditari § Nandeesh Sadashivaiah – MVNO Strategy Advisor § Yasser Alobaidan – CEO, Jawraa § Ziad Matar – Founding Partner, Meditari Confidential and Proprietary. Copyright © by Jawraa. All Rights Reserve
  • 25. 25 Sources During the writing of this report we referred to and were informed by the following sources: ▼ Capacity Media The Financial Toll of COVID-19 on Telecoms April 2020 ▼ CCS Insight The Long-Term Impact of COVID-19 on Telecom Operators April 2020 ▼ CITC Public Consultation Document on The Study of the need to issue a new MVNO license May 2019 ▼ FII Institute Beyond the Crisis: Technology to the Rescue April 2020 ▼ Harvard Business Review What Coronavirus Could Mean for the Global Economy March 2020 ▼ INSEAD Four Strategic Priorities for the Post-COVID-19 World May 2020 ▼ Light Reading Behind the Numbers: How COVID-19 Could Change the US Telecom Industry March 2020 ▼ Light Reading Could COVID-19 Supercharge Operators’ Telecom and 5G Investments? March 2020 ▼ NBK Economic Impact of COVID-19 on Kuwait May 2020 ▼ Optiva Driving Success for MVNOs: a Competitive Framework May 2019 ▼ Optiva MVNO Value Propositions: The foundations of an MVNO June 2019 ▼ S&P Global Ratings COVID-19: EMEA Telecoms Will Prevail, But Not Completely Unscathed April 2020 Confidential and Proprietary. Copyright © by Jawraa. All Rights Reserve
  • 26. 26 Contributors Asad has profound experience in Global Market Development strategy and execution, Product Marketing and Product Development. He has worked at senior management level with Qualcomm, one of the world’s leading wireless technology companies as well as key telecom players in the Middle East & Asia. He is highly skilled and well positioned at advising and supporting businesses from North America, Asia Pacific and the Middle East, seeking to expand their operations globally. Confidential and Proprietary. Copyright © by Jawraa. All Rights Reserve ASAD INAYAT Strategy Advisor Fawaz brings an extensive experience of over 25 years of management and operational roles in leading telcos across the Middle East region, with special expertise in devising new strategies and driving innovation. Fawaz is engaged in numerous in ICT verticals, such as agritech industries and blockchain startups, he is highly skilled in aiding companies in their digital transformation journey and uncovering opportunities to establish and monetize cutting-edge digital services. FAWAZ BASSIM Technology Advisor JONATHAN FISKE Regulatory Advisor Jonathan has over 20 years in the digital technology industry and has held senior positions in top tier technology companies, operators and international consultancies. He advises on regulatory affairs, strategy, market competition and intellectual property assets. His work has taken him on extended assignments across EMEA and Asia. With his rounded operational and advisory background, Jonathan brings experienced understanding about regulated environments and how to leverage practices for competitive benefits. JUNAID MUHAMMAD Marketing Advisor Junaid is a global marketing & strategy executive with 15+ years experience in developing and launching digital products and services in telcos across Asia. He led the online and digital transformation initiatives at digi Malaysia (part of Telenor Group) where he led omni- channel engagements and the shift to digital channels. At digi, he also setup tapp, a digital MVNO which later morphed into digi’s overall offering. Junaid graduated with an MBA from MIT Sloan School of Business. NANDEESH SADASHIVAIAH MVNO Strategy Advisor Nandeesh Sadashivaiah brings 20 years extensive expertise in management consulting with Mobile Network providers & Telecommunication Services providers across Europe, USA, Middle East and APAC with 20+ projects over the last 5 years. Nandeesh has led more than 18 MVNO launches under as Head of Program and Projects and specializes in MVNO agreements including Wholesale for Roaming, SMS and Data, volume-based pricing, product based pricing, national termination, MNP and Legal. Yasser has over 20 years experience in developing ICT markets and advising major organizations on strategic digital transformation and change management across the Middle East. Yasser is the managing director of international MVNO Association (iMVNOx), Middle East chapter. Throughout his career, he was part of the setup team of 3 major telecom service providers and 8 startups in the region. He is the co- founder and CEO of Jawraa, starting up of of Zain KSA, Lebara KSA, and sits on the board of various organizations and startups in the Kingdom of Saudi Arabia. Ziad is a seasoned technology executive with a track record of 20+ years in global telecom companies during which he served as Head of the Middle East and Central Asia at Qualcomm, growing the region’s wireless and digital ecosystem. Prior to that, Ziad held various technology and sales roles at Ericsson across the Middle East and Africa region. In addition to advising and mentoring entrepreneurs, he is also an angel investor sitting on the boards of various companies. YASSER ALOBAIDAN CEO Jawraa ZIAD MATAR Founding Partner Meditari
  • 27. 27 About Us About Jawraa Jawraa is a leading Digital Transformation partner for the Government, Educational and Corporate sectors and a pioneer of the MVNO business model across the Arab World. Headquartered in Riyadh, Saudi Arabia – we are a customer-oriented firm having strong long-term relationships with international technology leaders. Our track record shows that our success is tied to the success of our Customers and the deep understanding of our Clients’ needs in order to provide the best solutions for the requirements and budget. For more info, contact us at info@jawraa.com About Meditari We are Meditari, a Digital Advisory Network leveraging the know-how of our global network of partners and advisors to offer our clients trustworthy advice in the Strategy, Technology and Innovation domains across the internet and telecommunications space. Headquartered in Dubai, United Arab Emirates - we bridge between global innovation and local opportunities through our deep understanding of the technology space, as well as our strong knowledge of the Middle East and Africa markets. For more info, contact us at hello@meditari.com Our Partnership Jawraa and Meditari established a strategic partnership since 2018, leveraging their technology expertise and business networks to bring the most advanced connected digital solutions to companies across the Middle East and Africa region. Their combined credentials include employers and clients such as: