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Don't be awesome - Search Brum!
- 1. Don’t be Awesome!* *Just be alright at everything
- 2. You can only be a DM Superhero if you are alright at everything! @diddleyays
- 7. Why so important to just be ‘alright’? @diddleyays
- 8. Let me tell you a story…
- 9. @diddleyays
- 10. Winging it
- 13. Roll in the orders @diddleyays
- 14. This space is intentionally left blank
- 16. Had no choice other than to be alright at everything! @diddleyays
- 19. So now I’m an eggspert at DM right? https://effreality.com/2016/10/19/grief-creates-superheroes/
- 21. @diddleyays
- 22. So why is it so important to be a ‘Jack of all Trades’? @diddleyays
- 26. Why is this so important? @diddleyays
- 27. Google Training Seminar November 2016@diddleyays
- 28. WTF!
- 29. @diddleyays
- 30. Silo Avoidance
- 31. Silo mentality occurs when several departments will not share information or knowledge with others @diddleyays
- 38. EEEEK!
- 40. How! @diddleyays
Editor's Notes
- ELABORATE PARADOXICALLY YOU CAN ONLY BE AWESOME IF YOU ARE ALRIGHT AT EVERYTHING
- Put down your pens and relax. More of a Churchillian type presentation which will hopefully give you a bit of inspiration on how you can get on in digital marketing by not being awesome! Replace this slide
- Sort this slie
- TO DEMONSTRATE THIS I’M GOING TO TELL YOU A STORY AND TAKE YOU BACK TO 1999 MILLENIUM BUG BOO.COM/LETSBUYIT.COM JOHNNY E SOLD HIS BUSINESS AND HAD LOADS OF CASH – “LET’S START A WEBSITE”
- BORROWED OFFICE RAGROLLED YELLOW WHAT CAN WE DO? GIFTS HAVE LOW BARIERS TO ENTRY – LET’S GIVE THEM A GO
- WE WERE TOTALLY 100% WINGING IT. HAD NO IDEA WHAT WE WERE TALKING ABOUT BROADBAND STORY
- JUST ME HAD TO DO EVERYTHING SPECK OUT WEBSITE, WORK WITH DEVELOPERS, FIND PRODUCTS, ADD PRODUCTS, PHOTOGRAPH PRODUCT, WRITE PRODUCT DESCRIPTIONS ETC ETC TELL BROADBAND STORY (sort this slide)
- 6 MONTHS LATER HELLLLLLOOOOOO PREZZYBOX WHAT DO YOU MEAN WE NEED PRODUCTS ON THE HOME PAGE? (Sort this slide)
- NO ORDERS LITERALLY 1 EVERY FEW DAYS NO PROBLEM AS HAD NO PROCESSES SO THEN HAD TO PUSH THE BRAND (AS WELL AS EVERYTHING ELSE!)
- PROBLEM IS IT WAS LIKE WILD WILD WEST BACK IN 2000 – NO LAWS. NO RULES LOTS OF NEW THINGS HAPPENING WITH NO GUIDANCE HAD TO DO EVERYTHING - ALL MARKETING SEO, PPC, AFFILIATES. NO AGENCIES LIKE TODAY – ALL ON MY SHOULDERS
- 5000 orders a day Shipping to over 100 countries Partner with companies like McDonalds Do pretty well with SEO
- SO I’M AN EXPERT IN EVERYTHING RIGHT…
- WRONG!!! FAR FROM IT IN FACT INTERVIEW FROM THE GUARDIAN FROM 2014
- IF YOU DON’T HAVE AT LEAST A BIT OF AN UNDERSTANDING OF ALL AREAS OF DM THEN YOU CAN’T DO YOUR JOB PROPERLY!
- EVEN GOT A NAME FOR IT – T SHAPED MARKETER or 360 DEGREE MARKETER MORE LIKE AN AEROPLANED SHAPED MARKETER
- 360 DEGREE MARKETING
- UNLESS YOU HAVE AT LEAST SOME UNDERSTANDING OF THESE THINGS YOU CAN’T DO YOUR JOB PROPERLY
- WHO RECOGNISES THIS? NOWADAYS MULTIATTRIBUTION IS IMPORTANT IN UNDERSTANDING THE CUSTOMER JOURNEY Typical Journey to a website Ref: Google training seminar Nov 2016 65% of transactions start on Mobile 75% of adults start an activity on one device and continue it on another 50% of transactions to the top fashion brands are mobile only
- WHO HAS SEEN THIS ON GOOGLE ANALYTICS WTF! IF YOU DON’T UNDERSTAND THIS TYPE OF DATA YOU REALLY NEED TO
- THINK OF MULTI ATTRIBUTION LIKE A FOOTBALL TEAM GOAL SCORER MAY GET THE ADULATION BUT IT’S A TEAM EFFORT THEN DON’T FORGET THE MANAGER, THE FANS, THE GROUNDSMEN ETC
- HAVING A HOLEISTIC KNOWLEDGE WILL HELP US AVOID SILOS
- WHO WORKS FOR AN AGENCY? REPUTABLE? WHAT ABOUT AGENCIES WHO ARE DODGY? HOW CAN YOU TELL?
- SEO HORROR STORIES BMW/.JC PENNY – AGENCY BUYING LINKS WITH DESCRIPTIVE ANCHOR TEXT FROM CRAPPY SITES THAT HAD NO RELEVANCE LIKE ‘PIANO PLAYERS FOR HIRE’ IN 2 BURSTS TO MANIPULATE THE SERPS. DESCRIBED AS MOST AMBITIOUS ATTEMPT AT LINK SPAMMING EVER SEEN INTERFLORA – REMOVED FROM GOOGLE FOR PAYING NEWSPAPERS TO PUBLISH ADVERTORIALS FOR VALENTINES DAY (MISSED OUT NO FOLLOW TAG)!!! WHY SO BAD? COUNTLESS EXAMPLES OF COMPANIES GOING UNDER BECAUSE OF THIS TYPE OF THING
- HOUSE OF FRASER ATTEMPT TO JUMP ON THE EMOJI BAND WAGON– MADE NO SENSE TO CORE CUSTOMERS (WHO THOUGHT THEY’D BEEN HACKED)
- SUS ANALBUM PARTY
- I’M NOT TECHIE AT ALL! CAN DO BASIC HTML AND A BIT OF JSON/CSS What about the tech/UX you don’t control? If you don’t understand the workings
- EXPLAIN WHAT THIS IS. HOW WOULD YOU KNOW IF YOU DIDN’T UNDERSTAND TECH?
- EMPLOYING STAFF – HOW CAN YOU DO IT PROPERLY IF YOU HAVE NO IDEA
- How can we be alright at everything?
- READ ARTICLES WATCH TALKS ONLINE. TED TALKS. YOUTUBE GO ON SLIDE SHARE DO STUFF COME TO EVENTS LIKE THIS FOLLOW PEOPLE ON TWITTER
- WE ARE JUST A SHOP! DON’T OVER COMPLICATE EVERYTHING WHAT DO WE WANT WHEN SHOPPING? EMULATE THIS!
- KEY TAKEAWAYS. BE ALRIGHT AT EVERYTHING!