1. Online Education Program
Business Plan
Zaheer Narejo
zn270@nyu.edu
Turn Your Idea Into Income In Just 6 Weeks
Enter the
.com

2. The Need
“It is not enough to add
entrepreneurship on the perimeter
it needs to be at the core of the way
education operates.”

3. The Problem
Entrepreneurship Myths:
² Mystery/Rare Individual
² MBA
² Big Investment
² Tech-centric bias

4. “Carefully planned,
venture backed startups
are, by far, the exception
rather than the rule.”

5. ü No breakthrough
technology
ü Little/no formal planning
ü Ad-hoc market research
ü $10,000
ü Little/no experience
Reality:

6. Reality:Myths:

7. The Solution/Value Proposition
Entrepreneurial Mindset

8. The Distinguishing Factor
Problem-­‐Based
Learning
Leverage
Technology
Scalable
Solution

9. Mindset
Idea
Actions
Income
Visible
Invisible

10. The Business Model
User
ü Online Passcode
PC or Mobile Device
ü Blended Classroom
(Facilitator +
Online Passcode )
o 6-Week
o 3-Day Boot camp

11. • Setup
– www.entertheidealab.com ($5.99)
– Hosting (free for 2 years)
– Business Registration in Pakistan ($150)
– Stationary/Brochures ($300)
• Cost of facilitator training covered by certification fee.
– more of an investment to expand the business reach
• Marketing to schools/organizations
• Online Marketing (Facebook Ads) to individual Users

12. Management Team + Advisors
• Zaheer Narejo
– Founder, CEO, Vision: make
entrepreneurship as easy as putting a Lego
set together
– Capitalizing on both practical and
educational know-how
– Manage Operations
• Rahila Narejo
– Advisor, Partner
– The Entrepreneur after whom the course
methodology is modeled
– Tap into her professional network, name
recognition and expertise in online business
development and course creation

13. Marketing

14. Competition
Direct
• Udemy.com
• Coursera.com
• Other
Online
Entrepreneurship
Courses
Indirect
• Business
Schools
Online Offline
• Employers/Job
Opportunities
• Other
types
of
Online
Courses

15. Projections/Key Milestones

16. The Time line

17. Summary