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PHOTOGRAPHY
ASSIGNMENT 2 (Semester fall 2020)
SUBMISSION DATE (December 13,2020)
BY
ZUHA TARIQ
Roll # 20014795-019
VISUAL-ARTS
B-ARCH
SUBMITTED TO;
MA’AM RABIA SAJJAD
SADA DEPARTMENT
Silhouette Photography
 Silhouette photography is a wonderful way to convey drama, mystery,
emotion and mood in a picture. A silhouette is defined as a view of an
object or a scene consisting of the outline and a featureless interior,
with the silhouetted object usually being black. Pictures like these
often don’t convey a clear story, and leave part of the image up to the
imagination of the viewer. The key to taking a silhouette picture would
be to: choose a strong subject with a defined and recognizable shape;
turn off your flash to have as little light on the front of your subject
as possible; get the light right by having more light shining from the
background than the foreground; frame your image so that the brightest
light source is behind your subject; and make sure the silhouette shapes
are distinct and uncluttered by making subjects recognizable and keeping
multiple subjects separate.
Silhouette Effects
 A silhouette effect is created when a light source is
placed behind your subject, with little to no light in
front of your subject. ... This means you should make
sure to turn off any strobes or flashes on your camera,
and, ideally, get away from any other light source that
might interfere with your silhouette shot
Silhouette Photography Lighting
 Silhouette photography is all about getting your lighting right. A silhouette effect is
created when a light source is placed behind your subject, with little to no light in
front of your subject. If your subject is totally backlit, with the right camera
settings, you’ll be able to capture a gorgeous, crisp silhouette shot.
 This means you should make sure to turn off any strobes or flashes on your camera,
and, ideally, get away from any other light source that might interfere with your
silhouette shot. This is true whether you are in studio or shooting outdoors. This
can be tricky at first, because it’s the opposite of what you learn to do with
lighting when you’re starting out as a photographer.
 The best time of day for silhouette shooting is either early in the morning or late in
the day, when the sun is on the horizon. That way, you’re more likely to capture a
warm-colored sky, and there won’t be too much light brightening up your subject.
Silhouette Photography Subjects
 There are a few things you’ll want to keep in mind when you decide
what to shoot as your subject. Silhouette portraits can be stunning and
convey a lot of drama, but you can achieve some really beautiful shots
of other subjects as well.
 The main thing to remember is that the more distinct your subject is,
the better. For example, a person huddled over and shot head-on won’t
look very interesting in a silhouette image. That same person upright
and in profile, with their limbs extended (walking, for example, or
jumping), will create a gorgeous, dynamic silhouette portrait because
their form will be so much more distinct and well defined.
The same rule applies for other silhouette photography subjects:
•A dense bush will look less interesting than a craggy one, because there will be more detail in
your silhouetted subject.
•For family photographers looking to try their hand at silhouettes, a family standing at some
distance from each other and holding hands will create a better silhouette than if they were all
together in an embrace.
•If you’re a landscape photographer, a skyline with lots of different building heights and some
space between buildings will look better than a uniform skyline without much variation.
Get creative, and try to come up with unique ways to capture your subject!
When choosing your background, keep in mind that a plain, bright background will look best and
make your silhouette as sharp as possible. Try to find a location without too many things obstructing
the background.
A handy tip for silhouette shooting is to get lower than you normally would. This way, you can capture
your subject against a totally clear, bright background, without things like trees or buildings getting in
the way.
Silhouette Photography Camera
Settings
You’re already a pro at identifying the perfect lighting conditions for your silhouette
images, and choosing the most visually interesting subjects. Next up: learning how to
properly use your camera settings to capture your silhouette shot, and a few tips and
tricks for how to edit your image in post to really make that silhouette pop.
Getting your camera settings right can be a little tricky, because silhouette
photography is pretty different from any other kind of photography you might be used
to in that the part of the image you are exposing for (the background) is different from
the part of the image you are focusing on (the silhouetted subject). But there are ways
to make it work in both auto and manual modes!
Auto Mode
If you are shooting silhouette photos in auto mode, try pointing your camera at the sky
and pushing the trigger down half way. (Do not point it directly at the sun, as this can
potentially damage your camera). Then, point your camera back at your subject and
shoot. Most cameras will determine what exposure levels should be used when the
trigger is half down in auto mode, so the result should be a nice silhouette shot.
Manual Mode
If you are shooting silhouette pictures in manual mode, you can manually set your
exposure to make the background properly exposed, which should leave your subject
very underexposed or black. Then you can manually focus on your silhouetted subject
to make sure it is sharp against the background.
Depth of Field
You’ll also want to take depth of field into consideration. Since the best silhouette
images have a sharp subject as well as a sharp background, you should maximize
your depth of field by shooting with a small aperture (i.e. a large F-stop number).
This way, both foreground and background will be nice and sharp.
Exposure Bracketing
Exposure bracketing can be another effective way to make sure you’re getting the perfect
exposure in your silhouette pictures. Some cameras will have an automatic exposure
bracketing (AEB) feature that allows you to take a burst of three photos, at three slightly
different exposures, to make sure that you have options if your settings weren’t perfect
the first time around. You can also use the exposure compensation setting in your
camera to try taking some photos one or two stops up and down to make sure you get
one silhouette photo that is exposed just the way you want it to be.
Silhouette Photography Editing
 With these tips, your silhouette photography will look great right out of the
camera. Still, it’s a good idea to remember that a lot of the stunning
silhouette photos you see online have probably been edited a little bit
in Photoshop or another photo editing program to really make the silhouette
jump off the screen.
 You might want to increase the contrast of your silhouette image a little bit,
as well as up the saturation (particularly if your shot was taken outside against
a warm-coloured sky with the sun low on the horizon). You probably have
some really gorgeous colours in the background of your image that will benefit
from a little extra saturation. This will make the dark silhouette stand out
even more.
 You can also try increasing your blacks in Photoshop, especially if you want
that silhouette to have very little to no detail in it. Playing with the blacks,
shadows and highlights will help you achieve the dramatic effect you’re
looking for in a silhouette picture.

Images for silhouette examples
Product Photography
 Product photography is a form of commercial photography that has the goal of
presenting a product in the best possible photographic representation. Great
product photography takes into careful consideration the tools of proper lighting,
background materials, sharp camera focus with proper depth of field, advantageous
camera angles and careful editing. (We have already talked about some helpful tips
for doing product photography in another article.)
 Professional ecommerce photography helps customers better choose between rival
products. Thus, sellers of goods are best advised to utilize professional product
photographs in order to compete in the marketplace of 2021. (Read more about 6
reasons why to use professional product photography services.) There are also some
new types of product photographs that were not available until very recently that
even better help buyers differentiate between products.
Importance of Product Photography
 For one thing, it helps to convince customers that your product is the one they
want to purchase. Even more importantly, it increases satisfaction when the
product actually arrives, which should help to curb returns, reducing wasted time
and expense, as well as consumer frustration
Types of Product Photography
 1. Ghost Mannequin Technique
 Photoshop helps us create the ghost mannequin technique. This type of photo looks
as though someone is wearing the clothing, but you cannot see the wearer. This is
done by carefully taking eye-level shots with a live model and one shot of the top
of the shirt, for example, photographed inside-out. The live model’s limbs are
carefully removed in Photoshop and the top of the inside of the shirt is blended
onto where the neck protruded from the shirt. This leaves the look of the garment
being worn. Extra wrinkles can be removed from garments with a Photoshop
technique called “frequency separation.
2. Product Photos on a White Background
White background photography allows the product to be the sole focus of the shot.
It creates crisp, sharp shots that allow for examination of the product’s details.
The white background can be paper, vinyl, muslin or canvas. Careful lighting
produces a seamless, white background. Interestingly, if you don’t illuminate the
backdrop, only the subject, the backdrop will look gray in the photo. You can also
add diffusers that create patterns in the lighting or change the background color in
Photoshop or Light room.
3. Lifestyle Photography
Lifestyle photographers pose people in very carefully crafted scenes to appear as
though they are naturally doing some act at a certain place and time. The pose is
to depict something about their “lifestyle.” When we add products to the mix, we
are posing people in relation to the product to depict a certain type of lifestyle
gain that they have received as a function of interacting with your product.
As an example of a lifestyle photo, think of just about any cell phone
advertisement. Often, we see less product photos of the phones and more
lifestyle photos showing the phone’s customer enraptured by something they are
able to do by using the phone, often connecting or sharing with others. Obviously,
it takes a really expert photographer to get these poses to look natural and to
take the perfect photograph of the scene at the same time.
4. Amazon Product Photography
An entirely new category of product photographs are those for products being sold
on Amazon. The reason that this is a separate category is that Amazon has very
strict requirements for the photographs on product listing pages. For every product
photograph on Amazon, they must be a square 1,000 by 1,000 pixel image in RGB
format that is saved in JPEG, TIFF or GIF format and that must fill 85 percent of
the frame. There are also very specific guidelines regarding filenames for each
product’s set of photographs. The reason for the high resolution required for the
Amazon photos is that they allow customers to use the zoom tool and zoom into
the product image.
The main image also has more requirements, including that it must be set against a
white background. Subsequent images can include an info-graphic to show at a
glance your product’s features and its benefits. You may need to show other sides
of the product.
5. 360 Product Photography
When photographers take many photographs of different camera angles of a
product, they can be assembled, with software, into a 360-degree product view. In
order to construct a really great 360-degree view, photographers will use a 360
degree turntable and move the product on the turntable in small increments
relative to the camera that remains stationary on its tripod. Software can turn
these images into a flowing 360-degree product view. The advantage here is that
consumers can see your product from every single angle. A great example of the use
of a 360-degree product view would be for running shoes for an avid runner.
Sadly, not enough ecommerce platforms support this technology today, but things
are rapidly changing.
6. Fashion Photography
Unlike simple clothing photography, fashion photography usually entails the
clothing being worn by paid models who are either photographed in some exotic
location or wear ensembles that have a certain motif. Fashion photography comes
out of the studio and onto the beach, the street or the runway. This demands an
entirely different skill set than that of the studio clothing photographer. The
models are in motion in areas where the lighting may not be as easy to control.
The use of fashion photography can provide your clothing line a lifestyle ethos and
providing a dramatic means of demonstrating your clothing in action in daily life.
Overall, the best type of photography for your product is a function of the
product’s type, its usage and where the product is being marketed. Today, with
the advent of digital photography, we have a number of new and exciting means
of photographing products that really help customers make informed product
decisions.
Examples of Product Photography
 Product photography is an interesting genre which aims at combining
marketing and art. Modern products have to be photographed in such a way
that they look both visually pleasing and purposeful.
 Product photography is really a modern take on the traditional still life.
Although what you are trying to achieve with your image is to entice the
viewer to buy a product, rather than enjoy your creativity.
 This is usually achieved through a careful choice of composition, colors, lighting
and overall atmosphere. Product photographers have to develop certain visual
concepts and think like graphic designers in order to make their work appealing to
the needs of various industries.
 This complexity is also something that can entice the photographer, remembering
that your photos will also need to consider brand alignment, social media
engagement, and virality.
Photo by Daniele Levis Pelusi on Unsplash
Photo by Engin Akyurt on
Pixabay
Photo by Engin Akyurt on Pixabay
Photo by Fachry Zella Devandra
on Unsplash
Photo by Hello I'm Nik on Unsplash
Photo by Icons8 team on Unsplash
Photo by hue12photography on
Unsplash

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Zuha tariq.pptx

  • 1. PHOTOGRAPHY ASSIGNMENT 2 (Semester fall 2020) SUBMISSION DATE (December 13,2020) BY ZUHA TARIQ Roll # 20014795-019 VISUAL-ARTS B-ARCH SUBMITTED TO; MA’AM RABIA SAJJAD SADA DEPARTMENT
  • 2. Silhouette Photography  Silhouette photography is a wonderful way to convey drama, mystery, emotion and mood in a picture. A silhouette is defined as a view of an object or a scene consisting of the outline and a featureless interior, with the silhouetted object usually being black. Pictures like these often don’t convey a clear story, and leave part of the image up to the imagination of the viewer. The key to taking a silhouette picture would be to: choose a strong subject with a defined and recognizable shape; turn off your flash to have as little light on the front of your subject as possible; get the light right by having more light shining from the background than the foreground; frame your image so that the brightest light source is behind your subject; and make sure the silhouette shapes are distinct and uncluttered by making subjects recognizable and keeping multiple subjects separate.
  • 3. Silhouette Effects  A silhouette effect is created when a light source is placed behind your subject, with little to no light in front of your subject. ... This means you should make sure to turn off any strobes or flashes on your camera, and, ideally, get away from any other light source that might interfere with your silhouette shot
  • 4. Silhouette Photography Lighting  Silhouette photography is all about getting your lighting right. A silhouette effect is created when a light source is placed behind your subject, with little to no light in front of your subject. If your subject is totally backlit, with the right camera settings, you’ll be able to capture a gorgeous, crisp silhouette shot.  This means you should make sure to turn off any strobes or flashes on your camera, and, ideally, get away from any other light source that might interfere with your silhouette shot. This is true whether you are in studio or shooting outdoors. This can be tricky at first, because it’s the opposite of what you learn to do with lighting when you’re starting out as a photographer.  The best time of day for silhouette shooting is either early in the morning or late in the day, when the sun is on the horizon. That way, you’re more likely to capture a warm-colored sky, and there won’t be too much light brightening up your subject.
  • 5. Silhouette Photography Subjects  There are a few things you’ll want to keep in mind when you decide what to shoot as your subject. Silhouette portraits can be stunning and convey a lot of drama, but you can achieve some really beautiful shots of other subjects as well.  The main thing to remember is that the more distinct your subject is, the better. For example, a person huddled over and shot head-on won’t look very interesting in a silhouette image. That same person upright and in profile, with their limbs extended (walking, for example, or jumping), will create a gorgeous, dynamic silhouette portrait because their form will be so much more distinct and well defined.
  • 6. The same rule applies for other silhouette photography subjects: •A dense bush will look less interesting than a craggy one, because there will be more detail in your silhouetted subject. •For family photographers looking to try their hand at silhouettes, a family standing at some distance from each other and holding hands will create a better silhouette than if they were all together in an embrace. •If you’re a landscape photographer, a skyline with lots of different building heights and some space between buildings will look better than a uniform skyline without much variation. Get creative, and try to come up with unique ways to capture your subject! When choosing your background, keep in mind that a plain, bright background will look best and make your silhouette as sharp as possible. Try to find a location without too many things obstructing the background. A handy tip for silhouette shooting is to get lower than you normally would. This way, you can capture your subject against a totally clear, bright background, without things like trees or buildings getting in the way.
  • 7. Silhouette Photography Camera Settings You’re already a pro at identifying the perfect lighting conditions for your silhouette images, and choosing the most visually interesting subjects. Next up: learning how to properly use your camera settings to capture your silhouette shot, and a few tips and tricks for how to edit your image in post to really make that silhouette pop. Getting your camera settings right can be a little tricky, because silhouette photography is pretty different from any other kind of photography you might be used to in that the part of the image you are exposing for (the background) is different from the part of the image you are focusing on (the silhouetted subject). But there are ways to make it work in both auto and manual modes!
  • 8. Auto Mode If you are shooting silhouette photos in auto mode, try pointing your camera at the sky and pushing the trigger down half way. (Do not point it directly at the sun, as this can potentially damage your camera). Then, point your camera back at your subject and shoot. Most cameras will determine what exposure levels should be used when the trigger is half down in auto mode, so the result should be a nice silhouette shot. Manual Mode If you are shooting silhouette pictures in manual mode, you can manually set your exposure to make the background properly exposed, which should leave your subject very underexposed or black. Then you can manually focus on your silhouetted subject to make sure it is sharp against the background.
  • 9. Depth of Field You’ll also want to take depth of field into consideration. Since the best silhouette images have a sharp subject as well as a sharp background, you should maximize your depth of field by shooting with a small aperture (i.e. a large F-stop number). This way, both foreground and background will be nice and sharp. Exposure Bracketing Exposure bracketing can be another effective way to make sure you’re getting the perfect exposure in your silhouette pictures. Some cameras will have an automatic exposure bracketing (AEB) feature that allows you to take a burst of three photos, at three slightly different exposures, to make sure that you have options if your settings weren’t perfect the first time around. You can also use the exposure compensation setting in your camera to try taking some photos one or two stops up and down to make sure you get one silhouette photo that is exposed just the way you want it to be.
  • 10. Silhouette Photography Editing  With these tips, your silhouette photography will look great right out of the camera. Still, it’s a good idea to remember that a lot of the stunning silhouette photos you see online have probably been edited a little bit in Photoshop or another photo editing program to really make the silhouette jump off the screen.  You might want to increase the contrast of your silhouette image a little bit, as well as up the saturation (particularly if your shot was taken outside against a warm-coloured sky with the sun low on the horizon). You probably have some really gorgeous colours in the background of your image that will benefit from a little extra saturation. This will make the dark silhouette stand out even more.  You can also try increasing your blacks in Photoshop, especially if you want that silhouette to have very little to no detail in it. Playing with the blacks, shadows and highlights will help you achieve the dramatic effect you’re looking for in a silhouette picture. 
  • 12. Product Photography  Product photography is a form of commercial photography that has the goal of presenting a product in the best possible photographic representation. Great product photography takes into careful consideration the tools of proper lighting, background materials, sharp camera focus with proper depth of field, advantageous camera angles and careful editing. (We have already talked about some helpful tips for doing product photography in another article.)  Professional ecommerce photography helps customers better choose between rival products. Thus, sellers of goods are best advised to utilize professional product photographs in order to compete in the marketplace of 2021. (Read more about 6 reasons why to use professional product photography services.) There are also some new types of product photographs that were not available until very recently that even better help buyers differentiate between products.
  • 13. Importance of Product Photography  For one thing, it helps to convince customers that your product is the one they want to purchase. Even more importantly, it increases satisfaction when the product actually arrives, which should help to curb returns, reducing wasted time and expense, as well as consumer frustration Types of Product Photography  1. Ghost Mannequin Technique  Photoshop helps us create the ghost mannequin technique. This type of photo looks as though someone is wearing the clothing, but you cannot see the wearer. This is done by carefully taking eye-level shots with a live model and one shot of the top of the shirt, for example, photographed inside-out. The live model’s limbs are carefully removed in Photoshop and the top of the inside of the shirt is blended onto where the neck protruded from the shirt. This leaves the look of the garment being worn. Extra wrinkles can be removed from garments with a Photoshop technique called “frequency separation.
  • 14. 2. Product Photos on a White Background White background photography allows the product to be the sole focus of the shot. It creates crisp, sharp shots that allow for examination of the product’s details. The white background can be paper, vinyl, muslin or canvas. Careful lighting produces a seamless, white background. Interestingly, if you don’t illuminate the backdrop, only the subject, the backdrop will look gray in the photo. You can also add diffusers that create patterns in the lighting or change the background color in Photoshop or Light room.
  • 15. 3. Lifestyle Photography Lifestyle photographers pose people in very carefully crafted scenes to appear as though they are naturally doing some act at a certain place and time. The pose is to depict something about their “lifestyle.” When we add products to the mix, we are posing people in relation to the product to depict a certain type of lifestyle gain that they have received as a function of interacting with your product. As an example of a lifestyle photo, think of just about any cell phone advertisement. Often, we see less product photos of the phones and more lifestyle photos showing the phone’s customer enraptured by something they are able to do by using the phone, often connecting or sharing with others. Obviously, it takes a really expert photographer to get these poses to look natural and to take the perfect photograph of the scene at the same time.
  • 16. 4. Amazon Product Photography An entirely new category of product photographs are those for products being sold on Amazon. The reason that this is a separate category is that Amazon has very strict requirements for the photographs on product listing pages. For every product photograph on Amazon, they must be a square 1,000 by 1,000 pixel image in RGB format that is saved in JPEG, TIFF or GIF format and that must fill 85 percent of the frame. There are also very specific guidelines regarding filenames for each product’s set of photographs. The reason for the high resolution required for the Amazon photos is that they allow customers to use the zoom tool and zoom into the product image. The main image also has more requirements, including that it must be set against a white background. Subsequent images can include an info-graphic to show at a glance your product’s features and its benefits. You may need to show other sides of the product.
  • 17. 5. 360 Product Photography When photographers take many photographs of different camera angles of a product, they can be assembled, with software, into a 360-degree product view. In order to construct a really great 360-degree view, photographers will use a 360 degree turntable and move the product on the turntable in small increments relative to the camera that remains stationary on its tripod. Software can turn these images into a flowing 360-degree product view. The advantage here is that consumers can see your product from every single angle. A great example of the use of a 360-degree product view would be for running shoes for an avid runner. Sadly, not enough ecommerce platforms support this technology today, but things are rapidly changing.
  • 18. 6. Fashion Photography Unlike simple clothing photography, fashion photography usually entails the clothing being worn by paid models who are either photographed in some exotic location or wear ensembles that have a certain motif. Fashion photography comes out of the studio and onto the beach, the street or the runway. This demands an entirely different skill set than that of the studio clothing photographer. The models are in motion in areas where the lighting may not be as easy to control. The use of fashion photography can provide your clothing line a lifestyle ethos and providing a dramatic means of demonstrating your clothing in action in daily life. Overall, the best type of photography for your product is a function of the product’s type, its usage and where the product is being marketed. Today, with the advent of digital photography, we have a number of new and exciting means of photographing products that really help customers make informed product decisions.
  • 19. Examples of Product Photography  Product photography is an interesting genre which aims at combining marketing and art. Modern products have to be photographed in such a way that they look both visually pleasing and purposeful.  Product photography is really a modern take on the traditional still life. Although what you are trying to achieve with your image is to entice the viewer to buy a product, rather than enjoy your creativity.  This is usually achieved through a careful choice of composition, colors, lighting and overall atmosphere. Product photographers have to develop certain visual concepts and think like graphic designers in order to make their work appealing to the needs of various industries.  This complexity is also something that can entice the photographer, remembering that your photos will also need to consider brand alignment, social media engagement, and virality. Photo by Daniele Levis Pelusi on Unsplash
  • 20. Photo by Engin Akyurt on Pixabay Photo by Engin Akyurt on Pixabay Photo by Fachry Zella Devandra on Unsplash Photo by Hello I'm Nik on Unsplash
  • 21. Photo by Icons8 team on Unsplash Photo by hue12photography on Unsplash