KAYANAT TARAFDAR_PROFESSIONAL PRACTICE_UGPDFSIDLV3_JURY PRESENTATION_MAY23.pdf

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FEEL YOURSELF
Fashion Illustrator | Make-up Artist | Editorial Stylist | Cover Stylist

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PITCH DECK

The Founder
Our story
Our philosophy
Our mission
Our vision
Our Services
Our Audience
Testimonials
Where to find us?
1.
2.
3.
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5.
6.
7.
8.
9.
CONTENTS

T H E F O U N D E R
Hi, I'm Kayanat Tarafdar and I started Crescent. It's a place where I
create designs for my clients.I specialize in editorial styling, cover
styling, make-up artistry and fashion illustrating. I help designers to
solve problems and improve their profits with my creative styling
services. I work with all types of designers, no matter how big or
small. Send me a short email to ask how I can assist you!
I have a diploma in Fashion Styling and Image Designing from Pearl
Academy in Mumbai, India.
I'm someone who works and blogs online while traveling.. I am
sharing where I am right now on my travel blog called Crescent
Descending. I always prioritize my clients above everything else, so
you can feel confident about it.
/01

When you think about fashion, what comes first in mind?
The fabrics that are used, the extravegant sketches that are
made, is it when after the garment is done the photoshoot
process or is it when lastly a garment features on a cover
page of a book or magazine or even posters. Well, our brand
does all these four depending if you need all the help just in
the beginning-middle-or in the end.
O U R S T O R Y
Photo by Mélique Street on behance
/02

We want to establish a cultural environment that fosters the principles of inclusivity and a
sense of belonging, thereby facilitating an open and welcoming atmosphere towards all
individuals.
In every endeavor, we strive to surpass the customers' anticipations and conscientiously claim
responsibility in each stage of our operations. At the core of every decision made lies the
imperative consideration of our esteemed clientele. Our paramount objective is to surpass the
anticipated outcomes of our clients at every possible juncture, while fostering an environment
of charitable disposition.
Incorporating novel ideas and advancements and actively seeking fresh approaches to both
expand our institution and enhance our personal development. Our core objective lies in
delivering noteworthy outcomes within a concise timeframe, while adopting contemporary
developments and endorsing sustainable methodologies, thereby endeavoring to effectuate a
positive impact on the global arena.
Our Philosophy
/03

Our Mission /04
1.What is your mission?
Our mission is to give a helping hand to our clients to be a working wheel in our clients process be it be a detailed sketching process, makeup process, conceptualizing a
shoot's process or deciding what's for the cover process. We would like to help our clients during a heist chaotic decisions and be there as their consultant and crew that
they can fall back on any minute of time.
2.What makes you distinctive?
According to what services we provide, which are illustrating, makeup, editorial and cover styling these are not new and ground breaking services but that doesnt means
we cant. We can promise our customers to trust on our honesty, deligience and our through research with our technical and design skills put to task to get the job done!
We want to make the process feel fun and conceptual enough that meets your criteria of aesthetic and not dull or boring.
3.Who do you sell to?
Mostly fashion enthusiasts who likes personalized and custom made designs, designers with impending deadlines, the other demographics would include of writers,
graphic novel writers and brides who are also welcomed to the studio.
4.How do you communicate?
We communicate through our social media handles on Instagram, Facebook, Twitter and through E-mails and Whatsapp. We wish to be a helping hand to our clients and
provide them with our resourceful and creative ideas that they are looking for to their future event moving forward.

/05
O U R S E R V I C E S
Fashion Illustration
Personalized garment illustrated
Storyboarding
Book Cover Designs
Comic Illustration Services
Make-Up Services
Special Occasion Makeup
Face Painting
Makeovers
Bridal Makeup
Editorial Makeup
Editorial Styling
Cover Styling
Book Cover Styling
Magazine Cover Styling
Novel Cover Styling
Services Pricing
Quantity
per page
per page
per page
per page
3000
150
4000
depending on the service
per look
per look
per person
per look
per look
4500
3000
10,000
15,000
15,000
500
2000
2500
15,000

Age group: 27 - 40 years old
Focused Group : Designers, Writers, Filmmakers, Brides, Comic
artists.
Secondary Age group: 45-55 years old
Demographics: Mostly fashion enthusiasts who likes
personalized and custom made designs, designers with
impending deadlines, the other demographics would include of
writers, graphic novel writers and brides who are also welcomed
to the studio.
O U R
A U D I E N C E
J Media Studio - 14 Scotts Road, #01-98, Singapore 228213
/06

Competition Analysis
SHWETA
MALHOTRA
Shweta Malhotra is
an independent
graphic designer
from Mumbai with 15
years of experience.
She describes her
design aesthetic as
minimal, bold and
graphic. Her client
list includes ace
magazine
publications such as
Vogue India, Haper’s
Bazaar India, Allure
Magazine as well as
brands like Nicobar,
Lovebirds, Adidas
and more.
DANIEL BAUER
Daniel Bauer is an
Australian-born,
Mumbai-based make-
up artist and
hairstylist known for
his red carpet
makeup work of
Bollywood celebrities,
his work for the
Lakme Fashion Week
DANIEL FRANKLIN
Daniel’s
accomplishments are
impressive– he is
Vogue India’s Junior
Fashion Editor and a
stylist and fashion
consultant. Based in
New Delhi, Daniel
has styled the likes of
Diana Penty who was
featured in Grazia
India.
/07

T E S T I M O N I A L S
I had a great experience with Crescent to make my special designer dress for my special day. She helped me
selecting the right fabrics for my garments, with her honest opinions and constructive advice. Thank you
Crescent! -kavita kumari
/08
She is fabulous at her work. Makeup was flawless.
I had makeup done for my babyshower. she made me look my best on my special day. She has magical hands and very
creative. Words fall short to describe her work and picture can't capture her art.
Thank you Crescent. - Bhagyashri Jantkal
Really nice makeup. I was looking very beautiful in my wedding and
Reception. Thank you so much Crescent -Cavi

Contact
JMS Buisness centre, Mumbai
minyunacrescent@gmail.com
@crescent_mood96
+91 9967355698
Photography Studio Hire London » Get The Perfect Photoshoot
https://minyunacrescent.wixsite.com/my-site

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SHOOT DECK

Concept Note
1
Moodboards
2
Final Shoot
4
Call Sheet
3
CONTENTS

Note 1: A young woman in her twenties exhibits symptoms of
delusion and an ongoing desire to escape from reality,
however, she struggles with discerning between her vivid
dreams and actuality. The aim of this project is to raise
awareness among the audience regarding the abysmal
circumstances in which mentally unwell patients, particularly
women, are subjected to.
Note 2: One of the most toxic and dark romantic story is of
Romeo-Juliette, the naive young teenage mind, boiling
hormones, rebellious nature which ultimately leads to both of
their dimise. The intense obssession, intoxication, infatuation,
immaturity adding in the concoction of first love, enemies-to-
lovers dynamics turns poisoness very quick very fast. Leaving
zero time to notice multiple red flags in this relationship,
before you get hit by trickery and illusions leading this into
having blood on your hands.
CONCEPT NOTE
Nurse's Office
ft. Black Day Special

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Nurse's Office

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Black Day Special

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Look #1 Look #3
Look #2
Look #5
Look #4

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Look #1,#2 & #3 Look #4 Look #5

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Look #1,#2 & #3

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Look #4 & #5

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Look #1,#2 & #3

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Look #4 & #5

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SHOOTS

LOOK ONE
Picture of Nurse’s Office, Credits: Photographed by Pravin H Gohil, Modeled by Kalyani Joshi

LOOK TWO

LOOK THREE

LOOK ONE
Picture of Raheja Exotica, Credits: Photographed by Pravin H Gohil, Modeled by Armaan and Neha G Puniyaa, Makeup by Pooja Verma

Picture of Raheja Exotica, Credits: Photographed by Pravin H Gohil, Modeled by Armaan and Neha G Puniyaa, Makeup by Pooja Verma

LOOK TWO
Picture of Love Manifestation, Credits: Photographed by Pravin H Gohil, Modeled by Kalyani Joshi

Picture of Love Manifestation, Credits: Photographed by Pravin H Gohil, Modeled by Kalyani Joshi

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ADVETORIALS

Credits: Photographed and Painted by Naina Noor

Refrences https://zula.sg/photo-studios-in-singapore/
https://goo.gl/maps/xShsbX83QSw84fn5A

KAYANAT TARAFDAR_PROFESSIONAL PRACTICE_UGPDFSIDLV3_JURY PRESENTATION_MAY23.pdf

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