The document outlines a volunteer initiative aimed at helping stroke survivors re-enter the workforce by connecting them with companies seeking new employees. The strategy involves leveraging the '30 After a Stroke' list by Forbes to build awareness and facilitate job placements through partnerships with platforms like jobs.cz. Key steps include launching the initiative with media coverage, matching talents to job opportunities, and using direct mail to promote the initiative to employers.

1. We are
volunteers
talents YL PR 2022
TEAM 07

2. Stroke survivors who want to return to work
VS.
teams looking for new colleagues.
Insight

3. Instead of creating extracurricular activities, we
get stroke survivors into companies as talented
team members.
Idea

4. Strategy
Building awareness
Launch talents in
media with a list 30
after a Stroke by
Forbes.
Go-on-market
Cooperation with Jobs.cz
to connect clients with
opportunities.
Direct contact
Delivery of the box to
connect clients with
companies.

5. 1st step | Launch with Forbes
The talent
Introducing talents who
want to go out on a limb
again. Boosting their
confidence through Forbes
list.

6. 2nd step |Go-on-market with Jobs.cz
It‘s a match!
Provide a match of
companies looking for
employees and our 30
talents after a stroke.

7. 3rd step | Direct mail
Recruitment
without worries
Companies will receive an
empty box which
symbolizes that it cost
them nothing to hire a
volunteering person.
Personalized talent card with
client‘s QR code.
The empty box.

8. Timing, budget & KPIs
Forbes
Launch
Jobs.cz
Go-on-market
Key HR and
management
Direct mail
First employment
contracts
Finish
hit 900 000 RU 150 job
applications
20 direct mail
Forbes Exclusive
Topic
Pro bono
cooperation
15 000 CZK Priceless
July August September

9. Companies looking for new
colleagues and stroke survivors
want to return to work. They
are talents, not your CSR.
Insight & idea
It’s almost impossible for
stroke survivors to return to
their job or volunteering
positions.
Profiles of our talent in the
Forbes 30 after a Stroke list.
Job offers on portal Jobs.cz that
match these profiles.
Personal direct mail for the
primary target audience.
Break the stigma of hiring a
stroke survivor and drive
awareness of Ergo Active
Brief Challenge
To connect businesspeople
with stroke survivors who are
ready to make the next step.
Solution
30 000 CZK > 3 months >
30 stroke survivors employed >
10-20 companies involved
Budget & KPIs
1
4
2
5
3
6
Summary
Execution

10. — team 7 for
Thanks.