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Young Lions CZ 2022 | PR 07 | WINNERS

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Young Lions CZ 2022 | PR 07 | WINNERS

Young Lions Czech Republic 2022 | PR
www.younglions.cz

The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.

Young Lions develop ambition and the ability to create excellent communications solutions.

We can call them the national championship for brand communication professionals aged 30 or under.

They provide a unique opportunity to develop creative and personal excellence.

Young Lions Czech Republic 2022 | PR
www.younglions.cz

The only platform where young professionals can find out how good they are compared to their peers.
Powerful learning through experience by working under time pressure.

Young Lions develop ambition and the ability to create excellent communications solutions.

We can call them the national championship for brand communication professionals aged 30 or under.

They provide a unique opportunity to develop creative and personal excellence.

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Young Lions CZ 2022 | PR 07 | WINNERS

  1. 1. We are volunteers talents YL PR 2022 TEAM 07
  2. 2. Stroke survivors who want to return to work VS. teams looking for new colleagues. Insight
  3. 3. Instead of creating extracurricular activities, we get stroke survivors into companies as talented team members. Idea
  4. 4. Strategy Building awareness Launch talents in media with a list 30 after a Stroke by Forbes. Go-on-market Cooperation with Jobs.cz to connect clients with opportunities. Direct contact Delivery of the box to connect clients with companies.
  5. 5. 1st step | Launch with Forbes The talent Introducing talents who want to go out on a limb again. Boosting their confidence through Forbes list.
  6. 6. 2nd step |Go-on-market with Jobs.cz It‘s a match! Provide a match of companies looking for employees and our 30 talents after a stroke.
  7. 7. 3rd step | Direct mail Recruitment without worries Companies will receive an empty box which symbolizes that it cost them nothing to hire a volunteering person. Personalized talent card with client‘s QR code. The empty box.
  8. 8. Timing, budget & KPIs Forbes Launch Jobs.cz Go-on-market Key HR and management Direct mail First employment contracts Finish hit 900 000 RU 150 job applications 20 direct mail Forbes Exclusive Topic Pro bono cooperation 15 000 CZK Priceless July August September
  9. 9. Companies looking for new colleagues and stroke survivors want to return to work. They are talents, not your CSR. Insight & idea It’s almost impossible for stroke survivors to return to their job or volunteering positions. Profiles of our talent in the Forbes 30 after a Stroke list. Job offers on portal Jobs.cz that match these profiles. Personal direct mail for the primary target audience. Break the stigma of hiring a stroke survivor and drive awareness of Ergo Active Brief Challenge To connect businesspeople with stroke survivors who are ready to make the next step. Solution 30 000 CZK > 3 months > 30 stroke survivors employed > 10-20 companies involved Budget & KPIs 1 4 2 5 3 6 Summary Execution
  10. 10. — team 7 for Thanks.

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