1. How To Write A Persuasive Cover Letter
Nowadays, job applications are easily
accomplished by simply filling out
electronic forms online. However, do
not assume that submitting cover
letters with your CV is already passé. In
fact, cover letters are still very
important when applying for any job.
Your CV and cover letter should
complement each other. After writing
your CV with the help of a resume
builder, make your application even
more effective by writing a persuasive
cover letter. Here are a few things that
you should remember to ensure the
success of your cover letter.
Know the company and the contact person.
Research about the company and the right person to whom you should address your letter to. Make
sure that you have the correct spelling of that person’s name, his or her title or position, and the
department he or she belongs to. These information will go to the inside address and getting these right
is very important.
In addition, find out more about the company by browsing its profile, objectives, and top executives.
Use the information that you have to come up with good reasons why you want to work for them and
think of ways on how you can contribute to the success of the company.
Keep it short and snappy.
Remember that you are writing a formal cover letter, not a novel. You should be able to compress all
important details in three or four paragraphs. Here is a simple outline as to what per paragraph should
contain:
Paragraph 1: Introduce yourself and confirm what position you are applying for.
Paragraph 2: Convince them why you are the best person for the job. You may include a very specific
skill or one relevant work experience that you may have had in the past that would give you the edge in
fulfilling the job.
Paragraph 3: Use this space for other information that you think they should know and other details that
may have an effect on your application (willingness to work on shifts or relocation).
Paragraph 4: Make your call to action clear. In this case, your call to action is to make the employer
consider your CV.
Avoid redundancy.
Your CV is not your cover letter and vice versa. However, both should complement one another. For this
reason, it is imperative that you do not put the same details from your CV to your cover letter. Do not
write anything on your cover letter that the reader would see on your CV to avoid being redundant. It is
recommended that you put the more extensive description of your technical skills and work background
on your resume. Several resume builder websites offer free use of their professionally designed resume

2. templates. Making use of these would help you get all needed information on your CV. Also, make sure
that you use the same font, font size and formatting on your cover letter for presentation purposes.
Write positively.
Write your CV in a positive tone and do not allow the employer to find any cause of doubt from your
letter. This is your first chance to make an impression, so make sure that it is a good one.
Keep these tips in mind for your next job application and expect positive response from employers.