Driving traffic through traditional means of marketing, such as email marketing, text marketing, organic SEO, paid SEO, social media ranges from a complete waste of money to extremely expensive and highly effective. If you’ve been looking down the barrel of a life spent grinding out content, and it seems like a horrible, empty existence…you’re right. THANK GOD THERE’S A BETTER WAY. In this slide deck Yifat Cohen walks you through 4 easy ways to getting raving fans and hungry buyers (even if you suck at Social Media and hate selling). Grab the video training for this slide deck at https://imthatgeek.com/4easyways

1. How to get
raving fans and
hungry buyers
in 4 easy steps

2. Hello!My name is Yifat Cohen
I am here because I love helping people connect & prosper
And I want to help you do the same
2

3. Instructions for use
This is a very simple system that when internalized
and applied will help you do more than “just” build an
audience and make money.
It will also save you a TON of time in content creation,
a BUNCH of money on ads (if you’re using them) and a
shitload of shiny-object-headaches.
All you have to do is - understand it and apply it.
3
PS. You don’t have to do it alone.
I’m always an email or a chat away…
IN FACT,
You can grab the video training for
this where I walk you through the
entire process step by step.
Get it at ImThatGeek.com/4EasyWays
But I’m skipping ahead….

4. 4
I’m going to tell you
a story.

5. A true story.
Meet our hero - Lior.
Lior is lost in the desert.
For more days than he can count.
He’s tired.
He’s dirty.
But most of all - he’s thirsty.
5

6. The pain
ALL Lior wants right now is water.
Not money. Not shelter. Not food. Not fame. Not
love. Not recognition.
Just water.
A sip of water to alleviate the pain of thirst
that’s killing him right now.
6

7. The illusion
In the distance Lior notices something that looks like a bottle
of water.
He feels a wave of something new rush all over him.
Something he hasn’t felt in days.
HOPE.
Can it be? Did he really find water?
7

8. The broken promises
As Lior puts the newly found bottle of water to
his lips and not one drop of water comes out, he
starts losing the last sleever of hope he had of
surviving and his trust in his own ability to make
it out of the desert alive, is completely broken.
8

9. The guide
Luckily for our hero Lior… you happen upon his path. A
friendly guide that has plenty of water and the
know-how of getting more.
You reach for one of your bottles, open the cap and
steady Lior’s hand as you put the life-giving bottle in
his hand and help him quench his immediate thirst.
9

10. The small win
For the first time in a really long time… Lior enjoys a
sense of relief. (In fact, he doesn’t even remember the last
time he felt this good).
Hope is starting to sneak back in…
a little bit of trust spurs out in the desert of his soul…
and...
10

11. guess
Now that our hero, Lior, had a taste of your water…
He wants to know how to get MORE.
11

12. Show him!
And so you
12

13. Lior represents your leads
and clients.
The thirst represents the
problem your clients want
solved.
By now you probably understand that
The water represent your
products and services.
The empty water bottle
represents their lack of trust
in sales & marketing that
you have to overcome.
13

14. but...
14

15. This story is not
only the story of
your leads and
clients
15

16. This is the story
of your own
experience too.
16

17. Think
about it. 17

18. Think about a major pain in your life right now
× Maybe it’s health related
× Maybe it’s money related
× Maybe it’s about your relationship
× Maybe it’s emotional pain
How many broken promises, fake experts, scams…
you had to go through to heal that pain…?
18

19. If it’s healed at all.
19

20. And just like our hero, Lior, and the water
If there was a cure, a proven pain killer…
And you knew where to get it...
What will you give to NEVER have to deal with
that pain again?
20

21. Which brings us to...
21

22. Our 4 step
systemFor building an audience of raving fans
and hungry thirsty buyers {wink}

23. 1.
Be a pain killer
Not a vitamin
23

24. For your leads to buy NOW, and not tomorrow
or when they feel like it,
Your offer must be perceived as an urgent pain
killer, not as a preventative vitamin that is
helpful but doesn’t offer immediate relief.
24

25. 2.
Become a pain seeker
Not a witch doctor
25

26. You don’t need to build your
own facebook groups, create a
tons of content or be
everywhere online to be known.
While all that’s great, it’s easier
(and a lot faster) to go to where
26
your audience is already hanging out, talking
about their pain

27. 3.
Alleviate their pain
Give them a taste of what you’ve
got
27

28. Just like in our story, Lior has already experienced trying
to drink from too many empty bottles.
For him to know that you actually have water in yours,
he had to taste it. And since one bottle isn’t enough to
hydrate him, now that he knows you have what he needs
he’ll happily pay for it without you having to sell him on
it.
Do the same online - actually HELP people and they’ll
come for more.
28

29. 4.
Point the way
Show them where to get more
29

30. Make it easy for your client to get your
products.
This means
× they know WHERE to get it (website,
chat, phone..)
× They know HOW to consume it (course,
email, in person)
× They know HOW to pay for it (cash,
credit, PayPal)
30

31. In other words..
31
Position your
offer as a
painKiller
Become a pain
seeker
Ease the pain Show them where
to get more

32. For Example, in my case:
What pain do you heal?
Lack of engagement and sales.
32
Where do your people hang out?
Facebook and LinkedIn groups of coaches,
consultants, social media experts, authors,
speakers and businesses who are looking for
ways to get more engagement on their content
marketing efforts to drive up sales.
Where can they get more help?
My 30 days interactive course -
www.audienceinabox.com
How do I find them?
Do a Hashtag search for pain related posts and
groups, like: #socialmedia #coaching
#engagement #podcasting #contentmarketing

33. Your turn
What pain do you heal?
----------------------------------
----------------------------------
33
Where do your people hang out?
----------------------------------
----------------------------------
Where can they get more help?
----------------------------------
----------------------------------
How do I find them?
----------------------------------
----------------------------------

34. Now that you know
what your painkiller is,
where your people are at, and
how to help them heal the pain…
34

35. 35
How do you
bring them to
you?

36. Pay attentionYou’re really going to love this hack!
36

37. Save you
In content creation, video editing,
article writing and all that social
media jazz...
37
Because it’ll….

38. Here’s
the
secret
38

39. Once you find your audience and read all about their
pain on their own posts…
You comment and engage.
That’s it.
39

40. Think about it.
How many people post and never get a meaningfulcomment back?
Be the one who comments and helps (who offers thema sip of water) and they’ll seek you out, and ask formore.
40

41. Proof:
Engage meaningfully
41
Grow your network

42. More Proof:
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Engagement = clients.

43. The best part...
Now, here’s
43

44. 1200% more!
Invite your audience to speak
with you LIVE and broadcast
the conversation on your
social profiles to get 1200%
more engagement.
44

45. All you need is
your phone
And you can have a face to
face conversation with your
audience, showing the world
how well your painkillers work
and where to get more.
45

46. This is your money making
machine
46
When done consistently...

47. Place your screenshot here
Better
than ads
As Frank Kern’s own
test proved.
47

48. All you have to do is these 4 things consistently!
48
Position your
offer as a
painKiller
Become a pain
seeker
Ease the pain Show them where
to get more

49. 49
You now have
the EXACT
system my
own students
use to grow
their own
business with
live video!

50. 50
All you need now is to apply what
you’ve learned here.
Go GET’EM TIGER!

51. Want help?
If you’re like my students who
want to get started with live
video but still feel like a deer in
the headlights when the record
light flashes on…
I got your back too.
51

52. 4 weeks to mastering live video
Join us in I’m That Geek Community and work with
real people in real time to master live video
TOGETHER, in our 4 Weeks Challenge.
52

53. A month from now...
You’ll know EXACTLY:
× Where your audience
hangs out
× What pain they’re
trying to solve
× How to see you as the
ONLY solution
53
You’ll know how to make
money even if you don’t:
× Have a website
× Have a product
× Have any social
presence
× Have no funnel

54. 54
Hop in -
ImThatGeek.com/join

55. And Here’s another
secret
55

56. 56
For Every action you
take, like…
opening an email,
clicking a link,
$haring or
replying...

57. You get geek
coin$
57

58. that tran$late into
actual money.
58

59. Cause it’s a lot more fun
to hone a new skill when
it’s a game.
59

60. So make sure you’re gettin’em emails.
Look for my name and move my email from the promotions/update tab to the Primary.
60

61. Let the games begin!
61
and..
.
ImThatGeek.com/join