3. Be My Eyes is an app that helps blind and
visually impaired users navigate
challenges by setting them up on video
phone calls with sighted volunteers.
4. But for every 15 volunteers, there is only one user.
Be My Eyes want to help more blind people, more often.
5. Objectives
Increase the number of
blind and visually impaired
users in the United States
5x in the next 6 months.
180,000 new users
Get current users to use
the app more often.
1.
2.
6. This Involves
- What it is
- How it works
- Show uses for the app
- Normalize asking for
help for routine tasks
Awareness
Perception
8. 5.5 million seniors (65+) in the U.S. are blind or visually impaired.
Over 484,000 of them have iPhones.
That’s almost half a million people that Be My Eyes could be
helping.
9. Who are they asking for help right now?
For 79% of seniors, a family member provides the majority of their care.
Pew Research
10. Challenge
Asking for help can make elderly parents
feel like a burden on their kids.
Merrill Lynch Retirement Study
“Being a burden on my family” is the top reason people over 68 worry about living a long life.
For those losing or living without their vision, asking a caregiver for help with routine chores
multiple times per day can amplify this feeling.
11. It’s not easy for caregivers either.
“Conflicts arise [when] the adult children feel they must assume a
parental role in their [parents’] lives.”
American Psychological Association
12. Opportunity
Position Be My Eyes as a way for both blind or visually impaired seniors
and their caregivers to gain healthy space while retaining peace of mind.
13. User Target: Blind and visually impaired seniors (65+).
Meet Margaret. She’s 75 years old and lives on her own, but has
needed more day-to-day help than she’d like to admit now that she
has started losing her vision.
Margaret could benefit from Be My Eyes, but like 77% of seniors,
she wants someone to walk her through new technology before
she begins using it on her own.
Pew Research
14. Communication Target: The Caregivers
That’s where her son David comes in.
David loves his mom and wants to do his best to provide
for her, but between caring for his family and putting in
long hours at work, he doesn’t always leave enough
time for Margaret. Every missed call from his mom
makes him feel like he’s not doing enough.
Getting his mom to download Be My Eyes could
change life for both of them.
