Finding opportunities in Latam

1. Enterprise in Emerging Markets.
CONFIDENTIAL. Copyright Yammed Consulting 2012

2. Overview
An emerging market is a nation recording rapid industrial & social growth.
There are many lists of emerging markets issued by different institutions
both financial and educational.
Among this lists, 8 nations are recognized as the top performers based on their GDP
This nations are.
Brazil, China, India, Indonesia, Mexico, Russia, South Korea & Turkey.
The most recognized list globally by financial and global institutions is the
IMF (International Monetary Fund) list.
The Latin American countries consistent in this lists are:
Argentina, Brazil, Chile, Colombia, Mexico, Peru & Venezuela.
CONFIDENTIAL. Copyright Yammed Consulting 2012

3. Overview
The way of doing business between North & Latin America has plenty of
similitudes but as many as there may be, there are lots of differences that
could potentially wreck a deal.
Social differences rank at the top of this list.
The different way of interaction in social circumstances.
- Familiarity.
- Fraternity.
- Sense of family. (Roots, social context)
- Different levels of trust. (Trusting a persona or an entity)
- Different levels of engagement.
CONFIDENTIAL. Copyright Yammed Consulting 2012

4. Overview
Business practices as well, are quite different between these two regions.
What may seem like a regular and common practice in North America
or in Latin America could potentially be misinterpreted by the other part.
- Time frames.
- Dependability.
- Corporate culture.
- Entrepreneurial Culture.
- Business models.
CONFIDENTIAL. Copyright Yammed Consulting 2012

5. Entrepreunership
Where? - In Latin America, it’s BIG! But where does it stay? How does it evolve?
Technology - Green - Energy.
How? - Entrepreneurial culture as part of a social & educational model.
Grassroots solutions - Mentorship
Future? - Resources allocation, financial stability, government support.
Investment - Overseas solutions - Commercialization
Source: Worldsatlas
CONFIDENTIAL. Copyright Yammed Consulting 2012

6. Enterprise
Large corporations playing a major role in the region.
Skills lab - HR heaven - Outsourcing - local operations.
Fair trade and bilateral business relations.
- Trade agreements - Environmental agreements - Political agreements
- Productions - Supply chains
Future.
- Innovation - Strategic agreements - Tax solutions
- Incorporated business practices
CONFIDENTIAL. Copyright Yammed Consulting 2012

7. !echnology
Current advances and industries.
- Mining - Oil & Gas - Innovation - Internet
Work.
- Innovation - Social advantages - Streamlined communications - Funding
Disadvantages.
- Creativity issues - Local support - Local network & distribution
- Business planning.
Opportunities.
- Investment - Local scoutings - Strategic networking
CONFIDENTIAL. Copyright Yammed Consulting 2012

8. All Green, All G"od!
Green & Sustainable projects.
- Exemplary business models - Efficient practices - Innovation
- Sustainable business models - Community & regional support
- Strong financial backup - Investment opportunities
Weakness.
- Niche business models - Vicious circles - Policies.
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9. Financial
Business & Investment models.
- Local investment models - Industry variations - Local mentality
- Local & Foreign investment.
Market size & Industry analysis.
- Local and global impact - Sustainability - Competition
- Local policies - Niche & segmentation.
CONFIDENTIAL. Copyright Yammed Consulting 2012

10. New Enterprise.
Opportunities.
- Entrepreneurs - New expansion projects - Financial Institution
Getting to know your partner.
-Negotiating - Adapting your business model - Making room for innovation
- Setting up shop - Long live the king!
CONFIDENTIAL. Copyright Yammed Consulting 2012

11. Yam D
Yammed Consulting
info@yammed.com
@YamD