10 wow social media statistics

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Last year, 68% of Americans using social networks
said that none of those networks had an influence on
their buying decisions.
This year only 36% said that there was no influence.
Now, 47% say Facebook has the greatest impact on
purchase behaviour (up from 24% in 2011).
Incidentally, Twitter dramatically underperforms in
this category at 5%.
If you want to drive purchase behaviour -> Facebook
is the place to start.
Now, can Facebook figure out how to monetize this?

53% of Twitter users have been a member for less
than a year, compared to just 19% for Facebook. This
fresher base could prove an advantage to twitter
moving forward.
It’s not just for kids any more. The biggest growth of any
age cohort from 2011 to 2012 was 45-54 year olds; in fact
55% of Americans 45-54 now have a profile on a social
networking site.
The only group that is below average, in terms of expected
participation, on social networks, are 55+ Americans, and
even 3 out of 10 of them are in the social networking
game.

It really is a “Social Habit”.
In the past year, 12 million more Americans are
using social networking many times daily.
From 2010 to 2012 the percentage of Americans following
any brand on a social network has increased from 16% to
33%.
This is a sharp increase, but also means that 2/3 of
Americans using social networks have never followed a
brand.
So, there is still a tremendous amount of room for growth
here.

74% of Americans are unfamiliar with the concept
of checking in to a location via mobile device,
and only 3% have ever checked in.
This is a drop-off from 2011 where 4% of those
surveyed had checked.
Foursquare would be best served trying to be the
solution that replaces all of our loyalty cards
(CVS, Eddie Bauer, Kroger) at the point of
purchase rather than continue with a lacklustre
business model.

54% of Facebook members have used the
social network via a phone, and 33% use a
phone as their primary way to access
Facebook.
This despite the fact that the Facebook
mobile experience and mobile apps are
mediocre, at best.
Part of Facebook IPO woes have been the
result of them, not properly monetizing, the
mobile market.

This is one of the biggest behavioural
changes of the past two years.
In 2010, the Social Habit research found that
just 47% of Twitter users actually sent tweets,
with more than half the user base in listen-
only mode.
The over whelming majority of new Twitter
users are active tweeters, driving the overall
average to 76%

23% of Facebook’s users check their account 5 or
more times Daily.
The mean number of daily look-ins by Facebook
users is 4.
40% of twitter users are Democrats vs.
30% of the U.S. population overall.

10 wow social media statistics

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10 wow social media statistics